It's official. Alberta has a legal, competitive online sports betting and casino gaming market.
The landscape changed Monday morning, and Covers has been on top of the Alberta sports betting developments every step of the way, from concept to inception.
Covers is your one-stop shop for any detail pertaining to Alberta's regulated gaming market.
Launch Day
- Which online sportsbooks and casinos are available as of Day 1.
- More than 50 sites are licensed to operate in Alberta.
- Regulated Alberta sportsbooks aren't offering horse racing.
- Everything you need to know about Alberta's new iGaming market.
Responsible gaming
- Alberta's full responsible gaming measures.
- Alberta includes a responsible gaming check accreditation requirement before launch.
Dollars and cents
- Estimates suggest Alberta's gaming market could generate $2.8 billion in revenue in the first two years.
- Alberta expects $76 million in tax revenue in Year 1.
- Juice Reel data suggests Alberta could be a billion-dollar market.
Rules and regulations
- Alberta advertising rules stipulate sites can only promote their bonus and free bet offers on their apps.
- DFS looks DOA in Alberta.
- There are restrictions on prediction markets and event contracts in Canada.
- All outstanding bets were to be settled or canceled prior to the regulated market launch.
- Bets on political events are banned under Alberta's new betting rules.
- Alberta's plans to restrict ads with celebrities, athletes, and bonuses.
- Alberta put parts of its sports betting and iGaming law into effect last June.
- The province's sports betting bill was passed by the legislature last May.
- Alberta introduced sports betting "enabling" legislation in 2024.
Alberta betting habits
- Many of Alberta's current bettors will have to move out of the grey market.
- Alberta's 50/50 draws suggest there's big sports betting and iGaming potential in the province.
Newsmakers
- Interview with the CEO of the Alberta iGaming Corporation.
- The province hopes to shift online gambling from 70% unregulated to 70% regulated in the first year.
- Alberta's de facto iGaming minister spoke to Covers at SBC Summit Canada in May.
- First Nations are eyeing a presence in Alberta's iGaming market.
- The passage of a bill could lead to the eventual sale of Play Alberta.
- Confirmation of July 13 as the launch day for Alberta's regulated iGaming market.
- July 13 is also the deadline for operators to stop unregulated betting activity.
- The starting gun was fired in the Alberta customer-acquisition race.
- Super Group's CEO shares his "higher hopes" for Alberta's market.
- Alberta's de facto iGaming minister first targeted early 2026 for the launch date.
Operator announcements
- FanDuel announces its Alberta sports betting and iGaming plans.
- Coolbet plans to exit Alberta ahead of launch day.
- Octoplay receives a conditional Alberta license.
- bet365 joins Alberta's iGaming approval list.
- Play'n GO secures an Alberta license.
- PowerPlay confirms its Alberta launch plans.
- DraftKings announces its Alberta launch plans.
- Caesars opens pre-registration for its products.
- BetRivers launches iGaming pre-registration in Alberta.
- Rush Street's CEO deems Alberta a "significant" opportunity.
- theScore Bet opens pre-registration in Alberta.
- Play Alberta is ready for new rivals and increased competition in its home province.
- PointsBet opens its pre-registration for Alberta.
