William Hill Sign Up Offer UK February 2026: Bet £10 Get £40

Bonus comparison

	William Hill	bet365	BetVictor	888sport
Welcome bonus	Bet £10, Get £30 in free bets	Bet £10, Get £30 in free bets	Bet £5, Get £30 in bonuses	Bet £10, Get £30 free bets
Promo code	G40	COVERS365	Not required	Not required
Total amount	£10	£30	£10	£10
Bonus type	Bet and get	Bet and get	Bet and get	Bet and get
Minimum deposit	£10	£5	£5	£10
Days to use	7 days	7 days	7 days	7 days
Covers BetSmart Bonus Rating	⭐4.8/5	⭐4.8/5	⭐ 4.0/5	⭐ 4.6/5
Review	William Hill review	bet365 bonus code	BetVictor review	888sport review
	Claim Now	Claim Now	Claim Now	Claim Now

Covers Expert Analysis

"The William Hill sign up bonus is a bigger amount than is typically available at UK sites which means you have more chances to strike a win. For me, the key advantage lies in the flexibility to use the free bets across different sports. Some sites lock their free bet offers on football or horse racing, so if you're looking for more freedom, William Hill could be a good choice."

Carson Deveau, Betting Editor

All William Hill bonus offers UK

The industry standard welcome bonus is only £30 in free bets, so the extra £10 available at William Hill means you’ll be starting off with one of the best sportsbook promos available to UK players. To claim, you simply need to type in the code G40 when signing up, place a bet of £10 or more, and you’ll get £40 in free bets regardless of the outcome of that initial bet.

William Hill offer	Bonus details	Promo code
William Hill sportsbook offer	Bet £10 get £40 in free bets	G40
William Hill casino offer	Stake £10 get 200 free spins	BBS200
William Hill bingo offer	Five free tickets (maximum £0.10 value)	FREE5
William Hill football offer	Up to 100% boost on accas with 4+ selections	G40
William Hill horse racing offer	Best Odds Guaranteed from 8:00 a.m. on race day	G40
William Hill Bet Builder offer	Up to 25% payout boost on selected events	G40

William Hill promo code summary

💰 Exclusive William Hill bonus	Bet £10 Get £40
⏩ William Hill promo code	G40
🎁 Bonus type	Bet and get
💸 Minimum deposit	£10
💵 Rollover requirement	1x
📊 Minimum odds	1/2
💲 Eligible bet types	Any
✅ Last verified	Feb. 11, 2026
🕒 Offer expiry	30 days

How to use your William Hill bonus this week

Unlike at other bookies, the William Hill bonus allows you to bet across virtually any sport. That could come in handy, since it's a huge week of sport for UK fans. The action spans football, rugby, cricket and darts. Alongside the return of the FA Cup and another round of Six Nations fixtures, there’s no shortage of events to get involved in.

In the Premier League, there are five midweek clashes on Wednesday, including Aston Villa’s meeting with Brighton. Thursday features a single fixture, as Brentford welcome table-toppers Arsenal. Attention then turns to the FA Cup fourth round, which runs from Friday through to Monday. Saturday’s standout ties see Liverpool take on Brighton, while Aston Villa face Newcastle.

Rugby union fans can look forward to the second round of Six Nations matches. Ireland host Italy, while France travel to Wales. Scotland, aiming to bounce back from their defeat to Italy, meet England on Sunday.

Cricket supporters can follow the T20 World Cup group stage throughout the week. Saturday brings a home nations showdown between England and Scotland, before Sunday’s blockbuster encounter between India and Pakistan.

Over in darts, the Premier League roadshow heads to Belgium on Thursday, where the match between World Champion Luke Littler and Luke Humphries will surely be the most-watched.

Here are a few standout betting tips to consider this week:

Match	Date	Pick	William Hill odds
Hull vs. Chelsea	Friday 13th Feb	Goalscorer - Liam Delap	23/20
Liverpool vs. Brighton	Saturday 14th Feb	Total goals - Over 3.5	11/10
Scotland vs. England	Sunday 15th Feb	1st half handicap - England -3.5	5/6

William Hill promo code terms and conditions

The William Hill sign up offer terms and conditions are easy to understand, but it's important to read them in full before signing up. Check out some of the key terms and conditions to consider below:

Covers hit icon The promotion is available to new customers only.

Covers hit icon You must make a minimum deposit of £10.

Covers hit icon You must place a bet with minimum stake of £10 and minimum odds of 1/2.

Covers hit icon You have 30 days to use the offer and meet the bonus terms.

Covers hit icon Free bets will be credited as 4 x £10 free bets.

Covers hit icon You can use your free bets on any sports or racing market aside from Tote, Lottery and pools.

How to redeem the William Hill UK bonus code

You can get started right away using the William Hill bonus code G40, and being credited with your free bets is quick and easy. Check out this handy step-by-step guide below which walks you through exactly how to redeem the Bet £10 Get £40 promotion today:

Visit the William Hill site and click 'Join'

Firstly, click through one of the links on this page which will redirect you to the William Hill UK homepage. Click the ‘Join’ button in the top right corner to get the process started.

Enter your personal details and choose a deposit limit

Next you will be asked to fill in some personal details to create your account, as well as choosing a deposit limit. These details will include your name, age, email and address as well as selecting a username and password.

Deposit and place your qualifying bet

Next you will be taken to the deposit screen. As per the terms of the bonus, you must deposit and stake a minimum of £10 at odds of 1/2 or greater to activate the £40 in free bets.

Receive your free bets

Once your qualifying bet settles, you will receive your bet credits, these are paid as 4 x £10 free bets and you will typically have 7 days to use the free bet credits before they expire.

Once you've satisfied the offer's terms, you can withdraw any winnings derived from your bonus Bet Credits — not the bonus itself — by selecting your preferred banking method in the 'Withdrawal' section.

How to maximise the value of your William Hill sign-up bonus

To get the most out of William Hill’s welcome offer, a smart deposit and betting strategy can make all the difference. Here are a few practical ways to unlock the full value of your bonus and set yourself up for a smooth first withdrawal:

Deposit the optimal amount: Stake at least £10 to trigger the full £40 welcome bonus.
Avoid long-shot accumulators: Single bets offer a better chance of converting bonus funds into real winnings.
Place your bets early: Don’t wait until the expiry date; betting early gives you more choice in betting lines.

William Hill promos for existing customers

The promotions at William Hill don’t stop once you’ve signed up. There are so many different perks to make the most of across almost every major sport or event.

From free bets, to price boosts, early payouts and extra places on racing, William Hill has something for everyone with regards to their promotions. Check out the table below for the latest William Hill bonuses for existing customers.

William Hill promo 💰	Description ✍️
⚽ Football Acca Boost	Get up to a 100% boost on your football accas.
⚡ Price Boost	Daily price boosts across a range of sports and markets
⚽ Impact Sub	Player-based bets on select markets roll onto the incoming player if your player is subbed.
⚡ Bet Builder Winnings Boost	Use your winnings boosts to get up to 25% extra on Bet Builders.
⚽ 2-UP	Get paid as a winner if your team goes 2 goals up in all major competitions.
🔗 Your Odds	Tweet William Hill a bet request and they’ll offer you odds.
🏇 Best Odds Guaranteed	Once opted in, get best odds from 8am on the day of the race.
🏇 Daily Racing Winnings Boost	Get a boost every day to use on a horse of your choice.
👀 Lengthen Your Odds	Get bigger odds on any horse to win over a certain distance.

William Hill review

Bet £10, Get £40 in Free Bets

Code: G40

Claim £40

Bonus verdict

William Hill is one of the UK’s most established bookmakers, combining decades of trust with modern online betting. Known for its strong sports section, competitive odds, and reliable customer support, it offers players a secure, user-friendly platform with extensive markets, fast payouts, and regular promotions, including the William Hill sign up offer. You can bet a relatively low stake of £10 and receive £40 back in free bets. Unlike at other bookmakers, these free bets can be used across almost all sports and betting markets. Couple that with the low minimum odds and no wagering requirements, and it’s easy to see why the offer is constantly ranked as one of the best available. For more information on William Hill, see our sportsbook reviews.

Who it's for

With simple terms and an attractive top welcome offer of £40 in free bets, William Hill is a great bookie for both beginner and experienced bettors. Its wide range of sports coverage has broad appeal, and since it's one of the most popular sites in the UK, there is a lot of support available should something go wrong.

Covers BetSmart Rating: ⭐ 3.9/5

Bonuses and promotions	⭐ 4.0/5
Banking and payout speed	⭐ 4.0/5
Key features	⭐ 3.9/5
Security and trust	⭐ 4.2/5
Customer support	⭐ 4.0/5
User experience	⭐ 3.5/5
Betting odds	⭐ 4.0/5

Covers in action

In order to produce this article and fully evaluate the William Hill sign up offer, our team placed over 80 bets.

William Hill

William Hill mobile browser

Pros

£40 in free bets is £10 more than the industry standard.

There are very few sports and odds limitations, meaning you can use the free bets on whatever you want.

Winnings are paid as withdrawable cash with no wagering requirements.

Cons

Not all payment methods are eligible for the bonus.

You only have a week to work through the free bets.

Sports you can bet on with William Hill

William Hill sports 🏆	Popular events ⭐
⚽ Football	Premier League, Champions League, FA Cup, Euro 2028
🎾 Tennis	Wimbledon, ATP Tour, WTA Tour, Grand Slams
🏇 Horse racing	Cheltenham Festival, Grand National, Royal Ascot
⛳ Golf	The Open, Ryder Cup, PGA Tour
🏏 Cricket	The Ashes, T20 World Cup, The Hundred
🏉 Rugby Union & League	Six Nations, Super League, Rugby World Cup
🥊 Boxing & MMA	UFC numbered events, major title fights
🎯 Darts	PDC World Championship, Premier League Darts
🗳️ Politics	UK General Election, US Presidential Election
📺 Entertaining specials	Oscars, Eurovision, reality TV shows

William Hill bonus customer service

Should you have a problem claiming the William Hill promo code, it's important to know that the customer service is there to help. The live chat option is the fastest route to finding a solution, and the agents seem knowledgeable about betting, account and promotional queries.

That said, availability has some limitations: while live chat is available 24/7, email and phone support are more restricted. That said, when I checked, agents were available for calls from 8am-10pm from Monday to Sunday, so I imagine most players would find this workable.

Method	24/7
💬 Live chat	✅
📧 Email	❌
☎️ Phone	❌

Sign up offer payment methods at William Hill

Part of claiming the new customer offer at William Hill involves placing a bet with your own money. That means you'll first have to deposit.

William Hill supports the most popular UK payment methods, including debit cards, e-wallets and bank transfers, offering a mix of instant deposits and reasonably fast withdrawals.

Under UK Gambling Commission guidance, credit cards are no longer accepted for gambling deposits in the UK.

Method 🏦	Deposit 💰	Withdrawal 💸	Payout speed 🕒
PayPal	✅	✅	Within 24 hours
Fast Bank Transfer	✅	✅	Instant
Visa	✅	✅	Within 24 hours
Mastercard	✅	✅	Within 24 hours
Apple Pay	✅	✅	Instant
Bank Transfer (standard)	✅	✅	Within 72 hours
PaySafeCard	✅	❌	❌

William Hill casino offers

Most people associate William Hill with sports betting and horse racing, but it also has a strong casino platform and bonuses to go with it. If you’d rather play slots, card, or dice games, here are the promotions you’ll need to know about:

William Casino

William Hill Casino mobile browser

🎰 William Hill casino welcome offer: Stake £10 and get 200 free spins

The William Hill casino welcome bonus is similar to their sports betting offer in that it is a bet and get. You bet £10 and get 200 free spins to use on selected slots when using code BBS200 at the time of registration.

Most casino bonuses are a 100% deposit match, so this sign up offer will appeal to those who would rather make smaller deposit amounts. Each free spin is valued at £0.10, for a total bonus value of £20.

🎉 Bonus Drop Boost

The Bonus Drop Boost is a free-to-play game that runs from Saturday to Thursday. You can win cash, free spins or bonuses simply by logging in and playing each day. It's a tipping-point style game, where you drop a coin into the machine and whichever slot the coin lands in matches up with a prize.

🙌 V Play

With V Play you can reveal cash rewards when playing your favourite casino games at William Hill. The V Play promotion applies to all slots and table games that display the V Play logo. Whilst using your real money balance on these games, you may randomly be offer a chance to spin the V Play Wheel where you can win bonuses or cash prizes.

How we rate bonus offers

Covers uses its BetSmart Rating system to evaluate top bookies across several key areas that matter most to bettors. Instead of focusing solely on promotions, it assesses overall value, including payout speed, security, platform features, and customer support.

Category ✍️	What we look for 👀
💰 Bonuses & promotions	Generous sign-up offers, ongoing promos, and fair terms for new and existing users.
🏦 Banking & payout speed	A range of payment options (e.g. Visa, Mastercard, PayPal), reasonable limits, quick deposits, and fast, reliable withdrawals.
🔒 Security & trust	Proper licensing, strong encryption, and safeguarding of personal and financial information.
👥 Customer support	Quality and accessibility of help, including live chat, email, or phone, ideally available 24/7.
⭐ Key features	Standout tools like intuitive apps, live streaming, early cash-out, contests, and responsive platforms.

Covers Verdict

William Hill is one of the most established names in the UK retail market, and by many, it is considered one of the best betting sites in the UK. They have promotions to match their glowing reputation.

With the William Hill sign up offer, you can bet a relatively low stake of £10 and receive £40 back in free bets. Unlike at other sportsbooks, these free bets can be used across almost all sports and betting markets. Couple that with the low minimum odds and no wagering requirements, and it’s easy to see why the offer is constantly ranked as one of the best available.

Simply click through a link on this page and use code G40 when signing up today to claim the offer.

William Hill promo code FAQs

The William Hill promo code is G40, which unlocks the Bet £10 Get £40 in free bets bonus for new players.

Yes, you can get £40 in free bets when registering and betting £10 on a qualifying bet. Loyal customers can also enjoy free bets regularly, especially around major events like Wimbledon and the World Cup.

No, you can only have one William Hill account. This account allows you to access the sports betting, casino, bingo and poker products.

There are no wagering requirements on the free bets from the William Hill sign up offer. Any winnings, minus the stake, are withdrawable. The only requirement to get the free bets is to deposit and stake a minimum of £10 on a wager with odds greater than 1/2.

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Carson Deveau

Betting Editor