William Hill Sign Up Offer UK: 'G40' for Bet £10, Get £40

Bonus comparison

	William Hill	bet365	BetVictor	888sport
Welcome bonus	Bet £10, Get £40 in free bets	Bet £10, Get £30 in free bets	Bet £5, Get £30 in bonuses	Bet £10, Get £30 free bets
Promo code	G40	COVERS365	Automatically applies	30FXS
Total amount	£40	£30	£30	£10
Bonus type	Bet and get	Bet and get	Bet and get	Bet and get
Minimum deposit	£10	£5	£5	£10
Days to use	7 days	7 days	7 days	7 days
Covers BetSmart Bonus Rating	⭐4.8/5	⭐4.8/5	⭐ 4.0/5	⭐ 4.6/5
Review	William Hill review	bet365 bonus code	—	888sport review
	Claim Now	Claim Now	Claim Now	Claim Now

Covers Expert Analysis

"The William Hill sign-up bonus is a larger amount than typically available at UK sites, which means you have more chances to strike a win. For me, the key advantage lies in the flexibility to use the free bets across different sports. Some sites lock their free bet offers on football or horse racing, so if you're looking for more freedom, William Hill is a great choice."

Carson Deveau, Betting Editor

All William Hill sign up offers for UK players

The industry standard welcome bonus is only £30 in free bets, so the extra £10 available at William Hill means you’ll be starting off with one of the best sportsbook promos available to UK players. To claim, you simply need to type in the code G40 when signing up, place a bet of £10 or more, and you’ll get £40 in free bets regardless of the outcome of that initial bet.

William Hill offer	Bonus details	Promo code
William Hill Sportsbook offer	Bet £10, get £40 in free bets	G40
William Hill Casino offer	Stake £10, get 200 free spins	G40
William Hill bingo offer	Five free tickets (maximum £0.10 value)	G40
William Hill football offer	Up to 100% boost on accas with 4+ selections	G40
William Hill horse racing offer	Best Odds Guaranteed from 8am on race day	G40
William Hill Bet Builder offer	Up to 25% payout boost on selected events	G40

William Hill promo code 'G40': offer summary

💰 Exclusive William Hill bonus	Bet £10, Get £40 in free bets
⏩ William Hill promo code	G40
🎁 Bonus type	Bet and get
💸 Minimum deposit	£10
💵 Rollover requirement	1x
📊 Minimum odds	1/2
💲 Eligible bet types	Any
✅ Last verified	29 March 2026
🕒 Bonus expiry	Offer expires after 30 days, bonus bets expire after 7 days

How to use your William Hill bonus bets this week

Unlike the offers available from many other UK betting sites, the William Hill bonus allows you to bet across virtually any sport. That could come in handy, since it's a huge week of sport for UK fans. The action spans football, darts, and F1. With the return of international football, there’s no shortage of events to get involved in.

⚽ Friday brings international friendlies, with England facing Uruguay. Scotland take on Japan on Saturday in a tough fixture ahead of their World Cup campaign. England are then back in action against Japan on Tuesday.

🏎️ Meanwhile, in Formula 1, the Japanese Grand Prix takes place at the iconic Suzuka Circuit. Mercedes will look to stretch their 31-point lead in the Constructors' Championship.

Here are a few standout betting tips to consider this week:

Match	Date	Pick	William Hill odds
England vs. Uruguay	Friday 27th March	Outright Winner - England	1/2
Scotland vs. Japan	Saturday 28th March	Outright Winner - Scotland	9/4
Japanese Grand Prix	Sunday 29th March	Outright Winner - Leclerc	8/1

William Hill promo code terms and conditions

The William Hill sign up offer terms and conditions are easy to understand, but it's important to read them in full before signing up. Check out some of the key terms and conditions to consider below:

Covers hit icon The promotion is available to new customers only.

Covers hit icon You must make a minimum deposit of £10.

Covers hit icon You must place a bet with a minimum stake of £10 and minimum odds of 1/2.

Covers hit icon You have 30 days to use the offer and meet the bonus terms.

Covers hit icon Free bets will be credited as 4 x £10 free bets.

Covers hit icon You can use your free bets on any sports or racing market aside from Tote, Lottery, and pools.

How to redeem the William Hill UK bonus code offer

You can get started right away using the William Hill bonus code G40, and being credited with your free bets is quick and easy. Check out this handy step-by-step guide below, which walks you through exactly how to redeem the Bet £10 Get £40 promotion today:

Visit the William Hill site and click 'Join'

First, click one of the links on this page; it will redirect you to the William Hill UK homepage. Click the ‘Join’ button in the top right corner to get the process started.

Enter your personal details and choose a deposit limit

Next, you will be asked to provide some personal details to create your account and set a deposit limit. These details will include your name, age, email, and address. You must also create a unique username and password.

Deposit and place your qualifying bet

Next, you will be taken to the deposit screen. As per the terms of the bonus, you must deposit and stake a minimum of £10 at odds of 1/2 or greater to activate the £40 in free bets.

Receive your free bets

Once your qualifying bet settles, you will receive your bet credits, which are paid as 4 x £10 free bets, and you have seven days to use the free bet credits before they expire.

Once you've satisfied the offer's terms, you can withdraw any winnings derived from your bonus Bet Credits — not the bonus itself — by selecting your preferred banking method in the 'Withdrawal' section.

William Hill promos for existing customers

The promotions at William Hill don’t stop once you’ve signed up. There are so many different perks to make the most of across almost every major sport or event.

From free bets to price boosts, early payouts, and extra places on racing, William Hill has something for everyone in its promotions. Check out the table below to find the latest William Hill bonuses for existing customers.

William Hill promo 💰	Description ✍️
⚽ Football Acca Boost	Get up to a 100% boost on your football accas.
⚡ Price Boost	Daily price boosts across a range of sports and markets
⚽ Impact Sub	Player-based bets on select markets roll onto the incoming player if your player is subbed.
⚡ Bet Builder Winnings Boost	Use your winnings boosts to get up to 25% extra on Bet Builders.
⚽ 2-UP	Get paid as a winner if your team goes 2+ goals up in all major competitions.
🔗 Your Odds	Tweet William Hill a bet request and they’ll offer you odds.
🏇 Best Odds Guaranteed	Once opted in, get the best odds from 8am on the day of the race.
🏇 Daily Racing Winnings Boost	Get a boost every day to use on a horse of your choice.
🏇 Lucky Stable	A free-to-play racing game in which you opt in to receive five randomly selected horses. If three of the five win their races, you win a share of the jackpot.
👀 Lengthen Your Odds	Get bigger odds on any horse to win over a certain distance.

How to maximise the value of your William Hill sign up offer

To get the most out of William Hill’s welcome bonus, a smart deposit and betting strategy can make all the difference. Here are a few practical ways to unlock the full value of your bonus and set yourself up for a smooth first withdrawal:

Deposit the optimal amount: Stake at least £10 to trigger the full £40 welcome bonus.
Avoid long-shot accumulators: Single bets offer a better chance of converting bonus funds into real winnings.
Place your bets early: Don’t wait until the expiry date; betting early gives you more choice in betting lines.

William Hill review

Bet £10, Get £40 in Free Bets

Code: G40

Claim £40

Bonus verdict

William Hill is one of the UK’s most established bookmakers, combining decades of trust with modern online betting. Known for its strong sports section, competitive odds, and reliable customer support, it offers players a secure, user-friendly platform with extensive markets, fast payouts, and regular promotions, including the William Hill sign-up offer. You can bet a relatively low stake of £10 and receive £40 back in free bets. Unlike at other bookmakers, these free bets can be used across almost all sports and betting markets. Couple that with low minimum odds and no wagering requirements, and it’s easy to see why the offer is consistently ranked among the best available. For more information on William Hill, see our sportsbook reviews.

Who it's for

With simple terms and an attractive top welcome offer of £40 in free bets, William Hill is a great bookie for both beginner and experienced bettors. Its wide range of sports coverage has broad appeal, and since it's one of the most popular sites in the UK, there's plenty of support available should something go wrong.

Covers BetSmart Rating: ⭐ 4.4/5

Bonuses and promotions	⭐ 3.9/5
Banking and payout speed	⭐ 4.0/5
Key features	⭐ 4.7/5
Security and trust	⭐ 4.2/5
Customer support	⭐ 4.0/5
User experience	⭐ 3.5/5
Betting odds	⭐ 4.0/5

Covers in action

In order to produce this article and fully evaluate the William Hill sign-up offer, our team placed over 80 bets.

William Hill

William Hill mobile browser

Pros

£40 in free bets is £10 more than the industry standard.

There are very few sports and odds limitations, meaning you can use the free bets on whatever you want.

Winnings are paid as withdrawable cash with no wagering requirements.

Cons

Not all payment methods are eligible for the bonus.

You only have a week to work through the free bets.

Sports you can bet on with William Hill

William Hill sports 🏆	Popular events ⭐
⚽ Football	Premier League, Champions League, FA Cup, 2026 FIFA World Cup, Euro 2028
🎾 Tennis	Wimbledon, ATP Tour, WTA Tour, Grand Slams
🏇 Horse racing	Cheltenham Festival, Grand National, Royal Ascot
⛳ Golf	The Open, Ryder Cup, PGA Tour
🏏 Cricket	The Ashes, T20 World Cup, The Hundred
🏉 Rugby Union & League	Six Nations, Super League, Rugby World Cup
🥊 Boxing & MMA	UFC numbered events, major title fights
🎯 Darts	PDC World Championship, Premier League Darts
🗳️ Politics	UK General Election, US Presidential Election
📺 Entertaining specials	Oscars, Eurovision, reality TV shows

William Hill customer support for new players

If you have any trouble claiming the William Hill promo code offer, please know that customer service is here to help. The live chat option is the fastest route to finding a solution, and the agents seem knowledgeable about betting, account, and promotional queries.

That said, availability has some limitations: while live chat is available 24/7, email and phone support are more restricted. When I checked, agents were available for calls from 8am-10pm from Monday to Sunday, so I imagine most players would find this workable.

Method	24/7
💬 Live chat	✅
📧 Email	❌
☎️ Phone	❌

Sign up offer payment methods at William Hill

Part of claiming the new customer offer at William Hill involves placing a bet with your own money. That means you'll first have to deposit.

William Hill supports the most popular UK payment methods, including debit cards, e-wallets, and bank transfers, offering a mix of instant deposits and reasonably fast withdrawals.

Under UK Gambling Commission guidance, credit cards are no longer accepted for gambling deposits in the UK.

Payment Method 🏦	Deposit 💰	Withdrawal 💸	Payout speed 🕒
PayPal	✅	✅	Within 24 hours
Fast Bank Transfer	✅	✅	Instant
Visa	✅	✅	Within 24 hours
Mastercard	✅	✅	Within 24 hours
Apple Pay	✅	✅	Instant
Bank Transfer (standard)	✅	✅	Within 72 hours
PaySafeCard	✅	❌	❌

William Hill Casino sign up offer and bonuses

Most people associate William Hill with sports betting and its status as one of the best horse racing betting sites, but it also offers a strong casino platform and bonuses. If you’d rather play slots, cards, or dice games, here are the promotions you’ll need to know about:

William Casino

William Hill Casino mobile browser

🎰 William Hill Casino welcome offer: Stake £10 and get 200 free spins

The William Hill Casino welcome bonus is similar to its sports betting bonus; a bet-and-get offer. You bet £10 and get 200 free spins to use on selected slots when using the code G40 at the time of registration.

Most casino bonuses are 100% deposit matches, so this sign up offer will appeal to those who prefer smaller deposits. Each free spin is valued at £0.10, for a total bonus value of £20.

🎉 Bonus Drop Boost

The Bonus Drop Boost is a free-to-play game that runs from Saturday to Thursday. You can win cash, free spins, or bonuses simply by logging in and playing each day. It's a tipping-point style game, where you drop a coin into the machine and whichever slot the coin lands in matches up with a prize.

🙌 V Play

With V Play, you can reveal cash rewards when playing your favourite casino games at William Hill. The V Play promotion applies to all slots and table games that display the V Play logo. Whilst using your real money balance on these games, you may randomly be offered a chance to spin the V Play Wheel, where you can win bonuses or cash prizes.

How we rate bonus offers at Covers

Covers uses its BetSmart Rating system to evaluate top bookies across several key areas that matter most to bettors. Instead of focusing solely on promotions, it assesses overall value, including payout speed, security, platform features, and customer support.

Category ✍️	What we look for 👀
💰 Bonuses & promotions	Generous sign-up offers, ongoing promos, and fair terms for new and existing users.
🏦 Banking & payout speed	A range of payment options (e.g. Visa, Mastercard, PayPal), reasonable limits, quick deposits, and fast, reliable withdrawals.
🔒 Security & trust	Proper licensing, strong encryption, and safeguarding of personal and financial information.
👥 Customer support	Quality and accessibility of help, including live chat, email, or phone — ideally available 24/7.
⭐ Key features	Standout tools like intuitive apps, livestreaming, early cashout, contests, and responsive platforms.

Covers Verdict

William Hill is one of the most established names in the UK betting market and is considered by many to be one of the best bookmakers. It has promotions to match its glowing reputation.

With the William Hill sign up offer, you can bet a relatively low stake of £10 and receive £40 back in free bets. Unlike at other bookmakers, these free bets can be used across almost all sports and betting markets. Couple that with low minimum odds and no wagering requirements, and it’s easy to see why the offer is consistently ranked among the best available.

Simply click through a link on this page and use code G40 when signing up today to claim the offer.

Other UK Promo Codes

I've reviewed dozens of UK bookies, and William Hill is one of the best. However, if you'd like to take a look at what else is available, we have the promo codes you need:

William Hill sign up offer FAQ

The William Hill promo code is G40, which unlocks the Bet £10, Get £40 in free bets bonus for new players.

Yes, you can get £40 in free bets when registering and betting £10 on a qualifying bet. Loyal customers can also enjoy free bets regularly, especially around major events like Wimbledon and the World Cup.

No, you can only have one William Hill account. This account allows you to access the sports betting, casino, bingo and poker products.

There are no wagering requirements on the free bets from the William Hill sign up offer. Any winnings, minus the stake, are withdrawable. The only requirement to get the free bets is to deposit and stake a minimum of £10 on a wager with odds greater than 1/2.

Yes, the free bets given as part of William Hill's sign up offer can be used on any sport.

When registering for a new account, you'll come across a box labelled 'Promo Code'. There, you must the bonus code G40 to claim the Bet £10, Get £40 offer.

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Carson Deveau

Betting Editor