With Alberta’s sports gaming sector set to open up to operators in the near future, Caesars Entertainment has become the latest book to toss its hat into an increasingly crowded ring.
Key Takeaways
- Caesars Entertainment has opened pre-registration in Alberta ahead of the province’s regulated online gaming market launch this summer.
- The operator plans to roll out a trio of platforms, most notably including Caesars Sportsbook and Casino.
- Caesars joins a rapidly growing list of operators entering the province ahead of its shift from a provincially operated market to a more robust version.
Caesars Entertainment has opened pre-registration in Alberta ahead of the province’s regulated online gaming market launch this summer.
“Opening pre‑registration is an important first step that allows players to prepare for launch while we finalize our plans to bring our full trifecta of platforms online in Alberta,” said Eric Hession, president of Caesars Digital. “We welcome the province’s continued progress toward a regulated online market and appreciate the Alberta iGaming Corporation’s work to support operators through this process.”
Those 21 and older can pre-register to receive updates on a trio of online platforms set to enter the Alberta marketplace: Caesars Palace Online Casino, Caesars Sportsbook and Casino, and Horseshoe Online Casino.
Enjoying Covers content? Add us as a preferred source on your Google account“Caesars Palace Online Casino and Horseshoe Online Casino will offer a wide selection of beloved slot titles, table games and live dealer games designed to deliver approachable, player‑forward gameplay rooted in Caesars’ classic casino heritage,” the company said in a release. “Caesars Sportsbook & Casino will offer players access to online sports betting and casino gaming supported by the company’s long‑standing history of delivering expansive wagering options, reliable technology and strong responsible gaming tools.”
Alberta market sees operators rush to province
For Caesars, the move comes as various other operators already established in Ontario also make their first forays into one of North America’s largest untapped sports betting markets.
Other operators looking for a slice of the Alberta sports betting pie include theScore Bet, which opened pre-registration in late February, as well as PointsBet and BetRivers, who announced their pre-registration details earlier that month.
Alberta’s market will follow a similar framework to the already established Ontario sports betting market, as provincial officials report that upwards of 70% of online gambling has occurred on unregulated platforms outside of the provincially run PlayAlberta app. The province will also retain 20% of iGaming revenue to support “First Nations and social responsibility initiatives.”
