Popular global sports betting and iGaming operator bet365 will be among a growing group launching in Alberta this summer.
Key Takeaways
- The British-owned gaming operator landed on the AGLC's approval list Monday.
- bet365 joins a competitive group of sports betting and online casino companies ahead of the province's July 13 launch.
- Alberta will be the second iGaming Canadian market for bet365.
bet365 didn’t officially announce its entrance into the Canadian province’s newly regulated market, but the British-owned company was added Monday to the list of operators that have been approved by the Alberta Gaming, Liquor, and Cannabis Commission (AGLC), which is overseeing the July 13 start to regulated online gaming.
Labeled as Hillside International Gaming and International Sports, bet365 is the sixth company listed to offer both online casino and sportsbook products in Alberta.
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North American expansion
Alberta will be bet365’s second Canadian market and falls in with the company’s North American progress over the last several years. Founded by Denise Coates in 2000, bet365 began in England before eventually launching in regulated Ontario in 2022.
The online sportsbook and casino also began operating in the U.S. that same year and has since expanded into 17 U.S. markets, most recently to Michigan. The company established a U.S. headquarters in Colorado in September 2024.
While not every jurisdiction releases individual operator monthly revenue figures, bet365 has performed competitively in several markets, reaching third in handle and profits during March Madness in Ohio. It’s unknown where bet365 ranks among a robust list of Ontario operators.
Regulating the market
With less than two months until Alberta's launch, there are now 31 gaming operators coming to the province, including other big-named U.S. brands DraftKings, FanDuel, BetMGM, Rush Street, Hard Rock Bet, and Caesars. There are also approvals for 35 gaming providers and 11 suppliers.
Alberta’s government decided in 2025 to move online gaming activity out of the "grey" market, which will lead to billions of dollars in revenue. The ALGC opened the doors for applications earlier this year, and some sportsbooks and Alberta online casinos, like theScore Bet, are already offering preregistration for their products.
