US Sports Betting Revenue and Handle Tracker
US sports betting revenue: All states
Legal sports betting and the amount of sports betting revenue generated in the United States is still in its infancy, despite new betting markets sprouting across the country.
Regarding total handle, gross revenue, and hold percentage, we've outlined the historical data for sports betting in all legal states and captured year-by-year and month-by-month statistics.
Historical year-by-year data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $27,343,224,289.48 | $2,421,466,081.88 | 8.90% |
| 2022 | $93,726,726,923.21 | $7,559,425,190.89 | 8.10% |
| 2021 | $57,525,518,127.20 | $4,341,696,962.52 | 7.50% |
| 2020 | $21,476,520,882.99 | $1,546,743,084.58 | 7.20% |
| 2019 | $13,073,426,594.11 | $920,626,754.70 | 7.00% |
| 2018 | $6,608,072,006.86 | $441,736,410.48 | 6.70% |
2023 month-by-month data (to date)
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $11,498,154,406.15 | $1,065,957,209.02 | 9.30% |
| Feb | $8,405,148,246.45 | $677,351,991.77 | 8.00% |
| Mar | $7,439,921,636.89 | $678,156,881.09 | 10.20% |
2022 month-by-month data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $9,826,406,423.60 | $641,948,688.98 | 6.50% |
| Feb | $7,940,030,840.22 | $394,630,255.28 | 5.00% |
| Mar | $9,243,555,889.46 | $604,275,018.43 | 6.50% |
| Apr | $7,475,922,370.78 | $527,197,522.88 | 7.10% |
| May | $6,683,855,493.79 | $610,051,653.75 | 9.10% |
| Jun | $5,477,767,643.62 | $332,925,759.65 | 6.10% |
| Jul | $4,532,343,107.21 | $405,597,353.82 | 8.90% |
| Aug | $4,888,144,945.33 | $507,998,803.34 | 10.40% |
| Sep | $7,907,536,067.38 | $927,474,044.11 | 11.70% |
| Oct | $9,690,120,137.54 | $852,768,086.02 | 8.80% |
| Nov | $10,013,310,812.53 | $799,533,341.13 | 8.00% |
| Dec | $10,047,733,191.74 | $955,024,663.51 | 9.50% |
Most common sports betting revenue terms
- Handle: The total amount of money wagered by bettors at a sportsbook during a given period, including all bets placed, regardless of whether they win or lose. The handle is often used as a measure of the size of the sports betting market.
For example, if a sportsbook accepts $100,000 in wagers on the Super Bowl, the handle for that event is $100,000. - Revenue (gross): The amount of money that a sportsbook earns from its operations — after payouts to winning bettors have been made.
Revenue is calculated by subtracting the amount of payouts from the total handle. - Hold: The percentage of the handle that a sportsbook keeps as revenue.
For example, if a sportsbook has a handle of $1 million and revenue of $100,000 (paying out $900,000 in winnings), the hold would be 10%. - Tickets/Receipts: The total amount of individual bets placed during a specific period, independent of how much money was wagered overall.
Arizona sports betting revenue
Arizona sports betting began on September 9, 2021, and features both online sportsbook betting and retail betting for users. The Grand Canyon State generated $6.03 billion in total sports betting handle in 2022.
Arizona's sports betting handle climbed in February 2023, as revenue tumbled. Here's an outline of Arizona's sports betting figures over the years:
Arizona annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $591,220,793.69 | $47,486,816.94 | 8.00% |
| 2022 | $6,036,844,929.52 | $482,932,554.97 | 8.00% |
Arizona 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $591,220,793.69 | $47,486,816.94 | 8.00% |
| Feb | $609,278,096 | $35,392,452 | 5.80% |
| Mar | N/A | N/A | N/A |
Arizona 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $563,694,591.18 | $41,890,200.20 | 7.40% |
| Feb | $491,665,553.76 | $25,629,834.77 | 5.20% |
| Mar | $690,979,294.05 | $38,898,393.33 | 5.60% |
| Apr | $512,877,847.67 | $30,441,991.88 | 5.90% |
| May | $461,450,688.26 | $56,193,285.87 | 12.20% |
| Jun | $318,774,198.34 | $12,601,356.09 | 4.00% |
| Jul | $290,511,532.54 | $22,684,581.19 | 7.80% |
| Aug | $361,008,835.14 | $37,161,758.62 | 10.30% |
| Sep | $537,966,148.61 | $56,428,816.44 | 10.50% |
| Oct | $618,570,296.06 | $49,392,417.22 | 8.00% |
| Nov | $616,855,044.82 | $56,028,194.71 | 9.10% |
| Dec | $572,490,899.09 | $55,581,724.65 | 9.70% |
Arkansas Sports Betting Revenue
Arkansas sports betting began in July 2019, and features both online betting and retail betting for users. The Natural State generated $185.8 million in total sports betting handle in 2022.
Below is an outline of Arizona's sports betting figures over the years:
Arkansas annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $125.43M | $11.17M | 8.77% |
| 2022 | $185,818,482.57 | $17,922,004.31 | 9.60% |
Arkansas 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $32,976,263.78 | $2,868,243.53 | 8.70% |
| Feb | $29,532,263.40 | $1,709,714.05 | 5.80% |
| Mar | $37,474,412.47 | $4,264,046.92 | 11.40% |
| April | $25,452,659.00 | $2,336,023 | 9.2% |
Arkansas 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $8,775,931.94 | $1,181,335.40 | 13.50% |
| Feb | $5,876,443.86 | $331,001.46 | 5.60% |
| Mar | $10,686,500.56 | $791,848.06 | 7.40% |
| Apr | $8,598,226.07 | $749,810.56 | 8.70% |
| May | $10,185,647.40 | $583,015.48 | 5.70% |
| Jun | $12,632,207.00 | $4,044.98 | 0.00% |
| Jul | $9,290,467.35 | $854,435.82 | 9.20% |
| Aug | $10,195,911.40 | $1,015,339.56 | 10.00% |
| Sep | $21,185,546.60 | $3,208,032.31 | 15.10% |
| Oct | $26,879,106.82 | $2,793,719.19 | 10.40% |
| Nov | $30,576,009.02 | $2,999,449.73 | 9.80% |
| Dec | $30,936,484.55 | $3,409,971.76 | 11.00% |
Colorado sports betting revenue
Colorado sports betting began on May 1, 2020, and features online sports betting and retail betting for users. The Centennial State generated $5.181 billion in total sports betting handle in 2022.
Below is an outline of Colorado's sports betting figures over the years:
Colorado annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $1.46B | $103.84M | 7.03% |
| 2022 | $5,181,758,901.66 | $351,950,256.52 | 6.80% |
Colorado 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $547,189,024.98 | $35,482,561.83 | 6.50% |
| Feb | $425,142,876.63 | $22,599,602.21 | 5.30% |
| Mar | $494,440,209.59 | $45,763,226.09 | 9.29% |
Colorado 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $573,720,213.20 | $34,640,219.20 | 6.00% |
| Feb | $440,508,420.81 | $19,604,490.20 | 4.50% |
| Mar | $505,611,080.13 | $28,238,194.15 | 5.60% |
| Apr | $392,311,737.41 | $22,571,887.23 | 5.80% |
| May | $360,325,437.74 | $27,119,329.32 | 7.50% |
| Jun | $313,215,080.54 | $6,781,091.85 | 2.20% |
| Jul | $258,414,807.73 | $20,802,880.86 | 8.10% |
| Aug | $290,107,969.56 | $25,859,270.20 | 8.90% |
| Sep | $450,232,596.97 | $51,339,659.25 | 11.40% |
| Oct | $526,619,776.98 | $36,514,974.08 | 6.90% |
| Nov | $552,603,012.51 | $37,569,022.31 | 6.80% |
| Dec | $518,088,768.08 | $40,909,237.87 | 7.90% |
Connecticut sports betting revenue
Connecticut sports betting began on September 30, 2021, with retail betting, and online betting began a few weeks later on October 19. The Nutmeg State generated $1.518 billion in total sports betting handle in 2022.
Connecticut recorded strong April 2023 sports betting figures, despite a 20% handle decline.
Below is an outline of Connecticut's sports betting figures over the years:
Connecticut annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $590,778,923.00 | $57,037,976.00 | 9.8% |
| 2022 | $1,518,393,076.00 | $135,523,218.00 | 8.9% |
Connecticut 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $167,673,044.00 | $17,562,322.00 | 10.5% |
| Feb | $136,508,300.00 | $10,866,536.00 | 8.0% |
| Mar | $159,997,579.00 | $16,509,118.00 | 10.3% |
| April | $126,600,000.00 | $12,100,000.00 | 10.4% |
Connecticut 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $158,092,481.00 | $11,187,162.00 | 7.10% |
| Feb | $115,619,953.00 | $5,028,912.00 | 4.30% |
| Mar | $140,747,137.00 | $10,130,861.00 | 7.20% |
| Apr | $116,465,199.00 | $9,519,496.00 | 8.20% |
| May | $115,180,155.00 | $9,353,193.00 | 8.10% |
| Jun | $95,421,852.00 | $6,398,056.00 | 6.70% |
| Jul | $78,316,775.00 | $7,743,423.00 | 9.90% |
| Aug | $78,539,367.00 | $10,091,279.00 | 12.80% |
| Sep | $130,547,719.00 | $16,989,682.00 | 13.00% |
| Oct | $164,170,106.00 | $15,898,881.00 | 9.70% |
| Nov | $165,026,282.00 | $17,414,783.00 | 10.60% |
| Dec | $160,266,050.00 | $15,767,490.00 | 9.80% |
DC sports betting revenue
Washington D.C. sports betting began in September 2021. The District State generated $216.2 million in total sports betting handle in 2022.
Below is an outline of Washington, D.C.'s sports betting figures over the years:
DC annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $52,841,850.20 | $4,964,113.35 | 9.40% |
| 2022 | $216,231,404.88 | $23,210,126.82 | 10.70% |
DC 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $20,115,254.18 | $1,494,441.05 | 7.40% |
| Feb | $14,634,828.47 | $1,193,982.23 | 8.20% |
| Mar | $18,091,767.55 | $2,275,690.07 | 12.60% |
DC 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $18,627,788.92 | $1,962,255.79 | 10.50% |
| Feb | $19,072,855.63 | $740,542.22 | 3.90% |
| Mar | $20,432,718.24 | $1,365,996.28 | 6.70% |
| Apr | $18,379,903.50 | $1,431,275.24 | 7.80% |
| May | $17,234,139.69 | $2,016,708.67 | 11.70% |
| Jun | $13,760,037.10 | $999,927.74 | 7.30% |
| Jul | $11,346,178.04 | $1,166,210.32 | 10.30% |
| Aug | $13,147,645.47 | $1,832,685.45 | 13.90% |
| Sep | $19,361,047.44 | $3,530,486.36 | 18.20% |
| Oct | $24,801,500.07 | $3,111,717.63 | 12.50% |
| Nov | $21,401,681.58 | $2,641,693.45 | 12.30% |
| Dec | $18,665,909.20 | $2,410,627.67 | 12.90% |
Delaware sports betting revenue
Delaware sports betting began in June 2018, and is a retail-only market. The First State generated $82.5 million in total sports betting handle in 2022.
Below is an outline of Delaware's sports betting figures over the years:
Delaware annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $12,578,617.00 | $2,698,857.00 | 21.50% |
| 2022 | $82,471,393.00 | $17,317,229.00 | 21.00% |
Delaware 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $8,457,660.00 | $2,325,156.00 | 27.50% |
| Feb | $4,120,957.00 | $373,701.00 | 9.10% |
| Mar | N/A | N/A | N/A |
Delaware 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $12,637,103.00 | $2,716,346.00 | 21.50% |
| Feb | $5,435,407.00 | $73,298.00 | 1.30% |
| Mar | $5,157,583.00 | $632,532.00 | 12.30% |
| Apr | $4,200,298.00 | $359,242.00 | 8.60% |
| May | $5,127,275.00 | $566,488.00 | 11.00% |
| Jun | $3,507,846.00 | $243,164.00 | 6.90% |
| Jul | $2,678,686.00 | $438,549.00 | 16.40% |
| Aug | $2,902,652.00 | $429,732.00 | 14.80% |
| Sep | $8,948,981.00 | $3,859,442.00 | 43.10% |
| Oct | $13,545,163.00 | $3,629,919.00 | 26.80% |
| Nov | $10,172,819.00 | $2,303,197.00 | 22.60% |
| Dec | $8,157,580.00 | $2,065,320.00 | 25.30% |
Illinois sports betting revenue
Illinois sports betting began on June 28, 2019, with retail betting and online betting began on June 18, 2020. The Prairie State generated $9.74 billion in total sports betting handle in 2022. Illinois topped the billion dollar mark in March 2023, surpassing the mark for the fifth time in six months.
Below is an outline of Illinois' sports betting figures over the years:
Illinois annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $1,957,938,914.53 | $164,368,662.37 | 8.35% |
| 2022 | $9,739,208,276.97 | $794,102,885.30 | 8.20% |
Illinois 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $1,077,486,084.89 | $96,005,711.39 | 8.90% |
| Feb | $880,452,829.64 | $68,362,950.98 | 7.80% |
| Mar | $1,072,707,361 | $107,423,414.00 | 10% |
Illinois 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $873,435,398.68 | $65,273,281.79 | 7.50% |
| Feb | $683,577,994.23 | $35,278,176.52 | 5.20% |
| Mar | $953,825,795.25 | $61,968,443.67 | 6.50% |
| Apr | $841,741,786.59 | $70,589,695.98 | 8.40% |
| May | $765,815,235.33 | $66,437,866.25 | 8.70% |
| Jun | $628,338,170.00 | $40,860,123.00 | 6.50% |
| Jul | $518,645,316.35 | $46,080,135.77 | 8.90% |
| Aug | $548,006,240.61 | $47,797,430.44 | 8.70% |
| Sep | $826,688,834.83 | $78,416,645.64 | 9.50% |
| Oct | $1,040,078,980.36 | $102,088,547.91 | 9.80% |
| Nov | $1,029,647,400.34 | $96,969,200.79 | 9.40% |
| Dec | $1,029,407,124.40 | $82,343,337.54 | 8.00% |
Indiana sports betting revenue
Indiana sports betting began in March 2020 with retail betting, and online betting began in June 2020. The Hoosier State generated $4.47 billion in total sports betting handle in 2022.
Indiana's April sports betting handle drops 25%, the lowest its been since August 2022.
Below is an outline of Indiana's sports betting figures over the years:
Indiana annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $1.53B | $136,519,194 | 8.85% |
| 2022 | $4,470,774,958.25 | $386,785,294.71 | 8.70% |
Indiana 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $427,154,793.92 | $35,347,153.80 | 8.30% |
| Feb | $356,187,758.65 | $28,076,424.20 | 7.90% |
| Mar | $433,022,775.25 | $43,746,468.61 | 10.10% |
| April | $321,404,737 | $29,349,149 | 9.1% |
Indiana 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $500,138,649.00 | $29,278,178.00 | 5.90% |
| Feb | $409,109,103.00 | $22,396,133.00 | 5.50% |
| Mar | $479,695,527.00 | $32,685,435.00 | 6.80% |
| Apr | $360,023,258.00 | $27,634,094.00 | 7.70% |
| May | $308,385,684.00 | $31,951,465.00 | 10.40% |
| Jun | $256,307,260.00 | $15,653,583.00 | 6.10% |
| Jul | $206,627,686.00 | $20,510,069.00 | 9.90% |
| Aug | $237,990,177.00 | $25,978,250.00 | 10.90% |
| Sep | $382,507,090.40 | $50,551,748.51 | 13.20% |
| Oct | $446,248,393.61 | $46,393,924.54 | 10.40% |
| Nov | $452,318,954.24 | $40,197,275.80 | 8.90% |
| Dec | $431,423,176.00 | $43,555,138.86 | 10.10% |
Iowa sports betting revenue
Iowa sports betting began in August 2019 with retail betting and online betting. The Hawkeye State generated $2.348 billion in total sports betting handle in 2022.
Below is an outline of Iowa's sports betting figures over the years:
Iowa annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $832,702,794 | $62,399,209 | 7.47% |
| 2022 | $2,348,065,963.33 | $165,551,990.32 | 7.10% |
Iowa 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $233,619,612.38 | $16,543,360.58 | 7.10% |
| Feb | $193,879,638.12 | $11,871,156.24 | 6.10% |
| Mar | $232,614,150.30 | $19,857,210.09 | 8.50% |
| April | $172,589,394 | $14,127,483 | 8.2% |
Iowa 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $303,327,687.52 | $14,269,557.46 | 4.70% |
| Feb | $215,921,313.46 | $8,579,099.66 | 4.00% |
| Mar | $233,525,474.48 | $14,411,045.78 | 6.20% |
| Apr | $177,370,317.00 | $12,398,243.00 | 7.00% |
| May | $147,913,284.00 | $12,630,387.00 | 8.50% |
| Jun | $122,437,949.61 | $6,568,678.08 | 5.40% |
| Jul | $108,556,796.13 | $11,173,191.07 | 10.30% |
| Aug | $122,568,313.38 | $14,418,923.26 | 11.80% |
| Sep | $200,230,740.78 | $25,417,556.91 | 12.70% |
| Oct | $238,788,233.84 | $19,137,523.31 | 8.00% |
| Nov | $247,476,283.51 | $5,802,260.86 | 2.30% |
| Dec | $229,949,569.62 | $20,745,523.93 | 9.00% |
Kansas sports betting revenue
Kansas sports betting began on September 1, 2022, features both online and retail betting for users. The Sunflower State generated $718.8 million in total sports betting handle in 2022.
Despite a flurry of big sporting events, the Kansas handle fell 35% in April, while revenue remained in check.
Below is an outline of Kansas' sports betting figures over the years:
Kansas annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $606,382,297.00 | $35,235,003.00 | 5.70% |
| 2022 | $718,777,570.00 | $76,505,901.00 | 10.60% |
Kansas 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $206,060,734.00 | $15,105,189.00 | 7.30% |
| Feb | $194,034,469.00 | -$845,377.00 | -0.40% |
| Mar | $206,287,094.00 | $20,975,191.00 | 10.20% |
| April | $132,981,289 | $9,197,202 | 6.91% |
Kansas 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | N/A | N/A | N/A |
| Feb | N/A | N/A | N/A |
| Mar | N/A | N/A | N/A |
| Apr | N/A | N/A | N/A |
| May | N/A | N/A | N/A |
| Jun | N/A | N/A | N/A |
| Jul | N/A | N/A | N/A |
| Aug | N/A | N/A | N/A |
| Sep | $160,527,371.00 | $22,014,698.00 | 13.70% |
| Oct | $189,919,311.00 | $18,582,842.00 | 9.80% |
| Nov | $186,353,708.00 | $19,073,128.00 | 10.20% |
| Dec | $181,977,180.00 | $16,835,233.00 | 9.30% |
Louisiana sports betting revenue
Louisiana sports betting began in November 2021 with retail betting, and online betting began in January 2022. The Bayou State generated $2.30 billion in total sports betting handle in 2022. The steady decline of sports betting promotions contributed to April 2023's Louisiana handle fall.
Below is an outline of Louisiana's sports betting figures over the years:
Louisiana annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $939,005,847.00 | $590,246,580.00 | 12.25% |
| 2022 | $2,299,760,918.00 | $214,334,604.00 | 9.30% |
Louisiana 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $282,269,901.00 | $35,729,570.00 | 12.7% |
| Feb | $197,709,561.00 | $19,244,557.00 | 9.7% |
| Mar | $249,279,453.00 | $32,318,327.00 | 13.0% |
| April | $209,746,932.00 | $23,414,940.00 | 11.2% |
Louisiana 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $89,732,385.00 | $7,982,840.00 | 8.90% |
| Feb | $238,413,596.00 | $27,316,419.00 | 11.50% |
| Mar | $232,730,341.00 | $30,943,063.00 | 13.30% |
| Apr | $208,255,060.00 | $6,140,843.00 | 2.90% |
| May | $171,135,819.00 | $25,691,302.00 | 15.00% |
| Jun | $132,438,015.00 | $10,891,261.00 | 8.20% |
| Jul | $118,329,243.00 | $20,729,894.00 | 17.50% |
| Aug | $128,251,857.00 | $9,713,993.00 | 7.60% |
| Sep | $201,553,881.00 | $32,263,110.00 | 16.00% |
| Oct | $255,528,321.00 | $30,694,282.00 | 12.00% |
| Nov | $268,638,967.00 | -$25,323,194.00 | -9.40% |
| Dec | $254,753,433.00 | $37,290,791.00 | 14.60% |
Maryland sports betting revenue
Maryland sports betting began on December 9, 2021 with retail betting, and online betting began on November 23, 2022. The Free State generated $979 million in total sports betting handle in 2022. Maryland's online sports betting handle drops 15% in April 2023.
Below is an outline of Maryland's sports betting figures over the years:
Maryland annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $1,495,324,920.44 | $182,964,362.73 | 12.10% |
| 2022 | $979,584,834.36 | $149,342,084.06 | 15.20% |
Maryland 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $441,481,778.86 | $59,601,405.22 | 13.50% |
| Feb | $339,421,545.64 | $40,214,644.23 | 11.80% |
| Mar | $385,967,194.94 | $47,548,313.28 | 12.30% |
| April | $328,454,397.00 | $35,600,000.00 | 10.8% |
Maryland 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $32,530,831.00 | $4,375,316.00 | 13.40% |
| Feb | $25,526,147.51 | $955,376.80 | 3.70% |
| Mar | $31,025,891.53 | $3,846,791.07 | 12.40% |
| Apr | $26,908,845.00 | $2,838,500.77 | 10.50% |
| May | $23,095,541.88 | $3,019,311.40 | 13.10% |
| Jun | $19,121,331.02 | $1,309,833.91 | 6.90% |
| Jul | $15,492,757.39 | $2,026,547.53 | 13.10% |
| Aug | $18,650,801.84 | $3,231,851.34 | 17.30% |
| Sep | $31,376,072.43 | $6,639,776.25 | 21.20% |
| Oct | $39,663,585.66 | $5,309,435.94 | 13.40% |
| Nov | $219,071,373.52 | $30,620,538.98 | 14.00% |
| Dec | $497,121,655.58 | $85,168,804.07 | 17.10% |
Massachusetts sports betting revenue
Massachusetts sports betting began on January 31, 2023, with retail betting and online betting beginning on March 10, 2023. The slow sports calendar likely contributed to April's small Massachusetts sports betting increase.
Below is an outline of Massachusetts' sports betting figures:
Massachusetts annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $593,015,489.26 | $49,767,701.27 | 8.40% |
Massachusetts 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $488,746.90 | -$8,227.36 | -1.70% |
| Feb | $24,435,509.49 | $1,486,743.31 | 6.10% |
| Mar | $568,091,232.87 | $48,289,185.32 | 8.50% |
| April | $579,262,822.66 | $58,912,776.80 | 10.41% |
Michigan sports betting revenue
Michigan sports betting began in March 2020 with retail betting, and online betting began in January 2021. The Wolverine State generated $4.81 billion in total sports betting handle in 2022. Michigan saw a 23% decrease in sports betting handle for April 2023.
Below is an outline of Michigan's sports betting figures over the years:
Michigan annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $1,607,832,058.37 | $139,061,549.98 | 8.75% |
| 2022 | $4,814,088,970.08 | $102,861,549.98 | 8.70% |
Michigan 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $490,904,821.86 | $33,747,273.81 | 6.90% |
| Feb | $357,161,200.04 | $23,117,567.68 | 6.50% |
| Mar | $421,666,037.47 | $45,996,708.49 | 10.90% |
| April | $338,100,000.00 | $36,200,00.00 | 10.70% |
Michigan 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $532,681,709.53 | $36,608,568.69 | 6.90% |
| Feb | $423,768,381.19 | $21,630,857.34 | 5.10% |
| Mar | $477,967,947.33 | $32,404,414.76 | 6.80% |
| Apr | $396,009,818.83 | $32,608,464.62 | 8.20% |
| May | $356,130,390.13 | $35,913,103.32 | 10.10% |
| Jun | $292,389,429.46 | $15,813,098.06 | 5.40% |
| Jul | $224,966,256.41 | $22,874,717.92 | 10.20% |
| Aug | $229,797,476.03 | $24,655,179.46 | 10.70% |
| Sep | $383,102,602.15 | $50,409,621.42 | 13.20% |
| Oct | $504,336,506.99 | $51,324,375.60 | 10.20% |
| Nov | $498,118,042.63 | $42,709,152.34 | 8.60% |
| Dec | $494,820,409.40 | $50,437,156.02 | 10.20% |
Mississippi sports betting revenue
Mississippi sports betting began in August 2018, with retail betting. The Magnolia State generated $538 million in total sports betting handle in 2022.
Below is an outline of Mississippi's sports betting figures over the years:
Mississippi annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $177,330,153 | $17,561,230.90 | 10.27% |
| 2022 | $531,951,766.13 | $60,816,324.52 | 11.40% |
Mississippi 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $57,223,250.63 | $5,117,380.30 | 8.90% |
| Feb | $39,807,504.26 | $3,143,541.34 | 7.90% |
| Mar | $46,689,391.65 | $4,953,171.25 | 10.60% |
| April | $31,805,004 | $4,347,138 | 13.7% |
Mississippi 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $66,523,295.04 | $6,521,389.08 | 9.80% |
| Feb | $40,871,618.06 | $1,887,994.72 | 4.60% |
| Mar | $47,889,212.55 | $4,042,432.03 | 8.40% |
| Apr | $35,503,585.17 | $4,209,290.41 | 11.90% |
| May | $29,233,786.21 | $4,006,358.74 | 13.70% |
| Jun | $25,096,237.73 | $2,082,091.13 | 8.30% |
| Jul | $18,296,340.56 | $2,527,212.13 | 13.80% |
| Aug | $21,234,897.57 | $2,687,464.57 | 12.70% |
| Sep | $43,139,310.81 | $8,779,943.44 | 20.40% |
| Oct | $56,199,188.96 | $7,687,182.69 | 13.70% |
| Nov | $73,605,360.71 | $5,087,584.83 | 6.90% |
| Dec | $74,358,932.76 | $11,297,380.75 | 15.20% |
Montana sports betting revenue
Montana sports betting began in April 2022, with retail betting and online betting. The Treasure State generated $868.67 million in total sports betting handle in 2022.
Below is an outline of Montana's sports betting figures over the years:
Montana annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $22,492,397 | $3,098,710 | 13.67% |
| 2022 | $50.918,515 | $7,173,449 | 13.9% |
Montana 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $7,139,581 | $979,495 | 13.7% |
| Feb | $4,366,807 | $560,668 | 12.8% |
| Mar | $5,784,045 | $925,542 | 16% |
| April | $5,201,964 | $633,005 | 12.2% |
Montana 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $5,117,844 | $669,464 | 13.1% |
| Feb | $3,631,705 | $705,841 | 19.4% |
| Mar | $3,981,218 | $671,606 | 16.9% |
| Apr | $3,243,425 | $389,693 | 12% |
| May | $3,236,702 | $382,130 | 11.8% |
| Jun | $2,911,455 | $274,694 | 9.4% |
| Jul | $2,560,000 | $274,000 | 10.7% |
| Aug | $2,975,100 | $440,591 | 14.8% |
| Sep | $4,940,321 | $975,542 | 19.7% |
| Oct | $5,319,627 | $681,222 | 12.8% |
| Nov | $5,782,523 | $777,488 | 13.4% |
| Dec | $7,218,595 | $931,178 | 12.9% |
Nevada sports betting revenue
Nevada sports betting features both online and retail betting for users. The Silver State generated $8.78 billion in total sports betting handle in 2022. Nevada registered a modest year-over-year handle increase in April 2023, while revenue rose.
Below is an outline of Nevada's sports betting figures over the years:
Nevada annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $2,425,660,883.22 | $166,099,000 | 5.57% |
| 2022 | $8,708,466,264 | $446,698,000 | 5.10% |
Nevada 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $935,788,497.22 | $50,439,000 | 5.4% |
| Feb | $659,361,022.36 | $41,276,000 | 6.3% |
| March | $830,511,363.64 | $43,851,000 | 5.3% |
| April | $580,550,628 | $30,533,000 | 5.3% |
Nevada 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $1,111,044,444.44 | $49,997,000.00 | 4.50% |
| Feb | $780,833,333.33 | $30,921,000.00 | 4.00% |
| Mar | $862,757,009.35 | $36,926,000.00 | 4.30% |
| Apr | $583,149,425.29 | $25,367,000.00 | 4.40% |
| May | $561,309,771.31 | $26,999,000.00 | 4.80% |
| Jun | $490,411,522.63 | $23,834,000.00 | 4.90% |
| Jul | $419,147,286.82 | $16,221,000.00 | 3.90% |
| Aug | $408,854,961.83 | $16,068,000.00 | 3.90% |
| Sep | $761,099,137.93 | $70,630,000.00 | 9.30% |
| Oct | $921,539,708.27 | $56,859,000.00 | 6.20% |
| Nov | $927,857,142.86 | $37,671,000.00 | 4.10% |
| Dec | $880,462,519.94 | $55,205,000.00 | 6.30% |
New Hampshire sports betting revenue
New Hampshire sports betting began in December 2019 and features both online and retail betting for users. The Granite State generated $819.7 million in total sports betting handle in 2022.
Below is an outline of New Hampshire's sports betting figures over the years:
New Hampshire annual date
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $352,637,272.00 | $30,928,965.00 | 8.95% |
| 2022 | $891,727,581.00 | $66,714,382.00 | 7.50% |
New Hampshire 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $97,163,182.00 | $12,317,536.00 | 12.70% |
| Feb | $86,999,460.00 | $7,112,917.00 | 8.20% |
| Mar | $103,390,747.00 | $4,828,031.00 | 4.70% |
| April | $65,083,883 | $6,670,481 | 10.2% |
New Hampshire 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $99,540,825.00 | $8,029,427.00 | 8.10% |
| Feb | $70,866,282.00 | $1,019,097.00 | 1.40% |
| Mar | $78,811,441.00 | $5,283,248.00 | 6.70% |
| Apr | $73,149,079.00 | $3,436,446.00 | 4.70% |
| May | $76,199,157.00 | $5,720,931.00 | 7.50% |
| Jun | $53,567,757.00 | $4,819,197.00 | 9.00% |
| Jul | $42,653,152.00 | $4,476,145.00 | 10.50% |
| Aug | $43,372,007.00 | $4,199,240.00 | 9.70% |
| Sep | $78,237,751.00 | $7,358,206.00 | 9.40% |
| Oct | $91,345,018.00 | $9,078,684.00 | 9.90% |
| Nov | $93,090,530.00 | $4,963,600.00 | 5.30% |
| Dec | $90,894,582.00 | $8,330,161.00 | 9.20% |
New Jersey sports betting revenue
NJ sports betting began on June 11, 2018, with retail betting, and online betting began shortly after on August 1. The Garden State generated $10.9 billion in total sports betting handle in 2022. Meanwhile, the New Jersey handle continues to enjoy yearly growth.
Below is an outline of New Jersey's sports betting figures over the years:
New Jersey annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $3,789,317,870.00 | $292,291,658.00 | 7.72% |
| 2022 | $10,944,165,739.00 | $762,954,905.00 | 7.00% |
New Jersey 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $1,082,233,033.00 | $72,330,439.00 | 6.70% |
| Feb | $847,405,611.00 | $54,621,220.00 | 6.40% |
| Mar | $1,025,779,225.00 | $93,039,999.00 | 9.10% |
| April | $833,900,000.00 | $72,300,000.00 | 8.7% |
New Jersey 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $1,348,860,083.00 | $60,195,902.00 | 4.50% |
| Feb | $985,568,313.00 | $30,873,369.00 | 3.10% |
| Mar | $1,120,904,954.00 | $66,404,370.00 | 5.90% |
| Apr | $926,946,780.00 | $50,345,808.00 | 5.40% |
| May | $765,984,114.00 | $61,594,016.00 | 8.00% |
| Jun | $633,184,861.00 | $39,245,213.00 | 6.20% |
| Jul | $531,888,333.00 | $45,007,343.00 | 8.50% |
| Aug | $546,774,394.00 | $65,272,385.00 | 11.90% |
| Sep | $866,719,412.00 | $97,981,122.00 | 11.30% |
| Oct | $1,060,154,535.00 | $77,907,041.00 | 7.30% |
| Nov | $1,101,622,966.00 | $80,426,931.00 | 7.30% |
| Dec | $1,055,556,994.00 | $87,701,405.00 | 8.30% |
New York sports betting revenue
New York sports betting began in July 2019 with retail betting, and online betting began in January 2022. The Empire State generated $16.3 billion in total sports betting handle in 2022.
Below is an outline of New York's sports betting figures over the years:
New York annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $6,586,366,365.00 | $709,244,230.00 | 8.30% |
| 2022 | $16,288,073,161.00 | $1,367,052,768.00 | 8.40% |
New York 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $1,799,048,366.00 | $149,886,749.00 | 8.30% |
| Feb | $1,474,299,933.00 | $108,281,940.00 | 7.30% |
| Mar | $1,792,885,346.00 | $163,582,117.00 | 9.10% |
| April | $1,544,465,378 | $138,820,564 | 8.5% |
New York 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $1,686,263,898.00 | $123,810,126.00 | 7.30% |
| Feb | $1,534,078,893.00 | $82,149,599.00 | 5.40% |
| Mar | $1,644,789,692.00 | $114,956,204.00 | 7.00% |
| Apr | $1,396,791,941.00 | $104,535,898.00 | 7.50% |
| May | $1,269,862,570.00 | $110,418,075.00 | 8.70% |
| Jun | $1,056,694,012.00 | $72,441,500.00 | 6.90% |
| Jul | $804,966,381.00 | $73,880,416.00 | 9.20% |
| Aug | $877,407,454.00 | $100,760,793.00 | 11.50% |
| Sep | $1,265,553,630.00 | $145,039,867.00 | 11.50% |
| Oct | $1,555,051,007.00 | $146,845,938.00 | 9.40% |
| Nov | $1,564,144,673.00 | $149,244,901.00 | 9.50% |
| Dec | $1,632,469,010.00 | $142,969,451.00 | 8.80% |
Ohio sports betting revenue
Ohio sports betting began on January 1, 2023, and features both online betting and retail betting. The Buckeye State generated $1.114 billion in total sports betting handle in its first month.
Ohio's April sports betting handle registers all-time low, as revenue also slips.
Below is an outline of Ohio's sports betting figures:
Ohio annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $2,275,600,876 | $355,736,807 | 14.2% |
Ohio 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $1,114,101,739.00 | $209,037,382 | 18.8% |
| Feb | $639,795,553.00 | $82,879,568 | 13.% |
| March | $738,613,175 | $95,313,123 | 12.9% |
| April | $521,703,584 | $63,819,857 | 12.2% |
Oregon sports betting revenue
Oregon sports betting began in October 2019, and features both online betting and retail betting for users. The Beaver State generated $498 million in total sports betting handle in 2022.
Below is an outline of Oregon's sports betting figures over the years:
Oregon annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $161,210,412 | $17,896,593.00 | 11% |
| 2022 | $497,985,326.00 | $49,519,545.00 | 9.90% |
Oregon 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $62,328,293.00 | $7,546,966.00 | 12.10% |
| Feb | $48,425,409.00 | $4,261,284.00 | 8.80% |
| Mar | $50,456,710 | $6,088,343 | 12.1% |
Oregon 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $42,899,735.00 | $2,389,280.00 | 5.60% |
| Feb | $39,458,431.00 | $3,335,165.00 | 8.50% |
| Mar | $36,208,011.00 | $3,620,610.00 | 10.00% |
| Apr | $42,936,415.00 | $3,824,165.00 | 8.90% |
| May | $41,708,884.00 | $5,034,036.00 | 12.10% |
| Jun | $33,966,896.00 | $2,548,192.00 | 7.50% |
| Jul | $28,453,075.00 | $2,700,447.00 | 9.50% |
| Aug | $28,196,193.00 | $2,707,041.00 | 9.60% |
| Sep | $39,292,037.00 | $5,465,182.00 | 13.90% |
| Oct | $55,555,464.00 | $5,783,452.00 | 10.40% |
| Nov | $55,503,996.00 | $6,418,578.00 | 11.60% |
| Dec | $53,806,189.00 | $5,693,397.00 | 10.60% |
Pennsylvania sports betting revenue
Pennsylvania sports betting began in November 2018 with retail betting, and online betting began in May 2019. The Keystone State generated $7.25 billion in total sports betting handle in 2022.
April 2023 saw Pennsylvania's sports betting handle fall $150 million.
Below is an outline of Pennsylvania's sports betting figures over the years:
Pennsylvania annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $2,666,517,685.36 | $223,698,467.50 | 8.39% |
| 2022 | $7,251,428,759.06 | $597,364,960.63 | 8.20% |
Pennsylvania 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $772,289,648.45 | $57,982,068.70 | 7.50% |
| Feb | $599,529,428.66 | $62,214,502.08 | 10.40% |
| Mar | $723,545,806.25 | $66,465,773.82 | 9.20% |
| April | $572,152,803.00 | $37,036,123.00 | 6.47% |
Pennsylvania 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $793,722,787.00 | $53,403,655.00 | 6.70% |
| Feb | $597,064,048.98 | $22,160,552.94 | 3.70% |
| Mar | $714,976,578.00 | $48,512,264.00 | 6.80% |
| Apr | $572,817,740.94 | $49,083,331.03 | 8.60% |
| May | $493,350,519.00 | $47,828,553.00 | 9.70% |
| Jun | $393,494,222.00 | $22,889,554.00 | 5.80% |
| Jul | $336,507,932.41 | $33,226,517.32 | 9.90% |
| Aug | $363,046,971.98 | $42,185,144.88 | 11.60% |
| Sep | $645,242,680.81 | $75,319,093.28 | 11.70% |
| Oct | $797,124,732.44 | $61,519,576.03 | 7.70% |
| Nov | $789,230,672.27 | $69,997,948.78 | 8.90% |
| Dec | $754,849,873.23 | $71,238,770.37 | 9.40% |
Rhode Island sports betting revenue
Rhode Island sports betting began in November 2018, and features both online and retail betting for users. The Ocean State generated $532.6 million in total sports betting handle in 2022.
Below is an outline of Rhode Island's sports betting figures over the years:
Rhode Island annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $105,383,380.00 | $8,776,912.00 | 8.35% |
| 2022 | $532,609,814.00 | $49,298,062.00 | 9.30% |
Rhode Island 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $62,317,384.00 | $5,164,799.00 | 8.30% |
| Feb | $43,065,996.00 | $3,612,113.00 | 8.40% |
| Mar | N/A | N/A | N/A |
Rhode Island 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $58,614,487.00 | $5,228,277.00 | 8.90% |
| Feb | $42,143,261.00 | $3,566,393.00 | 8.50% |
| Mar | $45,766,958.00 | $3,738,223.00 | 8.20% |
| Apr | $40,186,632.00 | $2,632,134.00 | 6.50% |
| May | $41,103,489.00 | $2,336,733.00 | 5.70% |
| Jun | $34,229,823.00 | $2,352,896.00 | 6.90% |
| Jul | $25,208,531.00 | $2,872,076.00 | 11.40% |
| Aug | $27,744,694.00 | $3,000,421.00 | 10.80% |
| Sep | $41,670,257.00 | $6,361,823.00 | 15.30% |
| Oct | $55,527,937.00 | $6,156,914.00 | 11.10% |
| Nov | $61,208,319.00 | $4,862,856.00 | 7.90% |
| Dec | $59,205,426.00 | $6,189,316.00 | 10.50% |
South Dakota sports betting revenue
South Dakota sports betting began in September 2021. The Mount Rushmore State generated $7.2 million in total sports betting handle in 2022.
Below is an outline of South Dakota's sports betting figures over the years:
South Dakota annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $3,098,397.39 | $390,089.96 | 11.6% |
| 2022 | $7,192,828.48 | $871,511.73 | 12.10% |
South Dakota 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $910,311.55 | $123,365.45 | 13.60% |
| Feb | $771,136.70 | $82,853.41 | 10.70% |
| Mar | $923,904.14 | $161,368.10 | 17.50% |
| April | $493,045 | $22,503 | 4.6% |
South Dakota 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $835,251.63 | $82,291.33 | 9.90% |
| Feb | $685,631.18 | $71,807.30 | 10.50% |
| Mar | $975,347.25 | $32,388.72 | 3.30% |
| Apr | $368,516.80 | -$13,734.55 | -3.70% |
| May | $307,994.74 | $25,102.37 | 8.20% |
| Jun | $301,217.36 | $27,869.05 | 9.30% |
| Jul | $259,180.26 | $16,143.44 | 6.20% |
| Aug | $266,673.08 | $59,052.80 | 22.10% |
| Sep | $711,576.76 | $211,612.25 | 29.70% |
| Oct | $862,169.97 | $131,749.44 | 15.30% |
| Nov | $861,659.90 | $75,855.84 | 8.80% |
| Dec | $757,609.55 | $151,373.74 | 20.00% |
Tennessee sports betting revenue
Tennessee sports betting began on November 1, 2020, and is a online-only market. The Volunteer State generated $3.85 billion in total sports betting handle in 2022.
Below is an outline of Tennessee's sports betting figures over the years:
Tennessee annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $1,449,183,327.00 | $155,100,809.00 | 10.72% |
| 2022 | $3,850,547,906.00 | $378,409,891.00 | 9.80% |
Tennessee 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $410,773,606.00 | $41,392,586.00 | 10.10% |
| Feb | $327,326,201.00 | $33,943,931.00 | 10.40% |
| Mar | $392,667,304.00 | $45,506,700.00 | 11.60% |
| April | $318,416,216 | $34,257,592 | 10.8% |
Tennessee 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $386,059,756.00 | $36,249,453.00 | 9.40% |
| Feb | $313,298,305.00 | $20,945,018.00 | 6.70% |
| Mar | $370,230,004.00 | $26,520,468.00 | 7.20% |
| Apr | $292,796,670.00 | $26,142,800.00 | 8.90% |
| May | $261,582,468.00 | $27,315,928.00 | 10.40% |
| Jun | $215,774,186.00 | $15,855,649.00 | 7.30% |
| Jul | $182,769,323.00 | $18,174,226.00 | 9.90% |
| Aug | $205,863,860.00 | $27,200,883.00 | 13.20% |
| Sep | $336,933,437.00 | $46,285,200.00 | 13.70% |
| Oct | $405,337,575.00 | $37,295,159.00 | 9.20% |
| Nov | $439,456,908.00 | $47,248,222.00 | 10.80% |
| Dec | $440,445,414.00 | $49,176,885.00 | 11.20% |
Virginia sports betting revenue
Virginia sports betting began in January 2021 with online betting. The Old Dominion State generated $4.915 billion in total sports betting handle in 2022.
Virginia's sports betting handle drops in April 2023, amid decreased promotional spending.
Below is an outline of Virginia's sports betting figures over the years:
Virginia annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $1,458,576,241 | $144,747,145 | 9.9% |
| 2022 | $4,914,954,449 | $481,245,370 | 9.80% |
Virginia 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $513,154,592 | $49,721,327 | 9.7% |
| Feb | $433,807,108 | $39,766,908 | 9.2% |
| Mar | $511,614,541 | $55,258,910 | 10.8% |
Virginia 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $485,544,417.00 | $39,050,067.00 | 8.00% |
| Feb | $401,889,135.00 | $27,508,998.00 | 6.80% |
| Mar | $469,484,017.00 | $33,700,016.00 | 7.20% |
| Apr | $399,478,366.00 | $36,275,264.00 | 9.10% |
| May | $351,452,931.00 | $42,537,524.00 | 12.10% |
| Jun | $295,235,271.00 | $25,965,182.00 | 8.80% |
| Jul | $266,001,583.00 | $26,024,408.00 | 9.80% |
| Aug | $284,671,331.00 | $36,978,897.00 | 13.00% |
| Sep | $411,273,323.00 | $53,822,282.00 | 13.10% |
| Oct | $528,029,938.00 | $51,164,199.00 | 9.70% |
| Nov | $518,818,987.00 | $57,531,255.00 | 11.10% |
| Dec | $503,075,150.00 | $50,687,278.00 | 10.10% |
West Virginia sports betting revenue
West Virginia sports betting began in August 2018, with retail betting, and online betting began shortly after in December 2018. The Mountain State generated $571 million in total sports betting handle in 2022.
Below is an outline of West Virginia's sports betting figures over the years:
West Virginia annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $175,492,274.17 | $14,322,552 | 8.10% |
| 2022 | $571,317,847.71 | $50,822,382.36 | 8.90% |
West Virginia 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $49,384,637.48 | $4,019,359.59 | 8.10% |
| Feb | $39,740,983.18 | $2,726,639.66 | 6.90% |
| Mar | $45,538,666.51 | $4,469,377.04 | 9.80% |
| April | $40,827,987 | $3,107,176 | 7.6% |
West Virginia 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $65,125,042.03 | $4,528,101.36 | 7.00% |
| Feb | $48,476,815.83 | $1,904,489.58 | 3.90% |
| Mar | $55,672,437.63 | $3,117,540.93 | 5.60% |
| Apr | $38,655,330.53 | $3,067,780.47 | 7.90% |
| May | $40,439,678.64 | $3,748,227.35 | 9.30% |
| Jun | $30,145,409.49 | $2,066,930.26 | 6.90% |
| Jul | $25,769,134.76 | $2,706,044.19 | 10.50% |
| Aug | $28,553,357.90 | $3,455,973.90 | 12.10% |
| Sep | $49,859,708.62 | $7,217,919.08 | 14.50% |
| Oct | $56,968,265.80 | $5,427,011.07 | 9.50% |
| Nov | $72,947,152.88 | $5,521,747.38 | 7.60% |
| Dec | $58,705,513.60 | $8,060,616.79 | 13.70% |
Wyoming sports betting revenue
Wyoming sports betting began in September 2021 with retail betting, and online betting began shortly after in November 2021. The Cowboy State generated $144 million in total sports betting handle in 2022.
Below is an outline of Wyoming's sports betting figures over the years:
Wyoming annual data
| Year | Handle | Gross revenue | Hold % |
|---|---|---|---|
| 2023 | $53,331,828 | $5,794,738 | 10.75% |
| 2022 | $144,525,803.21 | $14,790,230.10 | 10.20% |
Wyoming 2023 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $14,339,351.38 | $1,587,273.19 | 11.10% |
| Feb | $11,591,163.20 | $1,105,841.15 | 9.50% |
| Mar | $14,777,638.85 | $1,837,412.10 | 12.40% |
| April | $12,623,675 | $1,264,212 | 10.0% |
Wyoming 2022 monthly data
| Month | Handle | Gross revenue | Hold % |
|---|---|---|---|
| Jan | $13,977,632.49 | $1,098,459.68 | 7.90% |
| Feb | $10,301,603.38 | $722,630.77 | 7.00% |
| Mar | $12,704,938.11 | $1,104,235.65 | 8.70% |
| Apr | $9,999,591.99 | $1,007,796.24 | 10.10% |
| May | $9,340,833.46 | $1,011,713.98 | 10.80% |
| Jun | $7,322,852.34 | $673,268.50 | 9.20% |
| Jul | $7,246,352.46 | $680,740.26 | 9.40% |
| Aug | $10,990,903.54 | $1,237,814.86 | 11.30% |
| Sep | $13,575,173.24 | $1,932,518.97 | 14.20% |
| Oct | $17,275,316.71 | $2,039,620.37 | 11.80% |
| Nov | $16,702,866.74 | $1,478,158.33 | 8.80% |
| Dec | $15,087,738.75 | $1,803,272.49 | 12.00% |
Breaking sports betting news
Global sports betting market size
The global sports betting market size has grown steadily over the years. According to a recent report by Grand View Research, Inc., the global sports betting market is projected to reach USD 182.12 billion by 2030. The report estimates that the market will grow at a compound annual growth rate (CAGR) of 10.3% from 2023 to 2030. Several factors drive this growth, including the increasing popularity of sports worldwide, the legalization of sports betting in several countries, and the rapid ascent of online sports betting.
The removal of legal barriers provided the spark for sports betting's growth across the United States and has fundamentally contributed to the growth of the global sports betting market. Since the Supreme Court's 2018 ruling, more than two dozen states have legalized sports betting, leading to a rapid expansion of the market in the country.
Asia Pacific
The Asia Pacific region is currently the largest market for sports betting, accounting for over 35% of the global market share.
Europe
The European continent stands as the second-largest market, with the United Kingdom, Germany, and Italy among the largest markets in the region.
North America
In the first fiscal quarter of 2023, the American Gaming Association reported quarterly revenue record of $16.6 billion. That marks the eighth consecutive quarter of growth for the US sports betting industry. As of January 2023, 36 states in the U.S. have legalized sports betting, promoting strong regional market growth. The betting sites Canada and its provinces oversee are smaller in comparison to Ontario sports betting, which boasts a one-of-a-kind iGaming market, with access to 31 legal sports betting sites.
Online vs. offline sports betting revenue
Typically, offline brick-and-mortar sports betting outlets boast physical locations where customers can place their bets in person, while online sports betting operators allow customers to bet via a website or mobile app.
Offline or retail sportsbooks have an advantage in terms of advertising and promotion due to their physical presence, whereas online betting sites offer added flexibility and convenience for customers.
The positives outweigh the negatives when considering online betting sites versus leveraging offline channels like retail sportsbooks. We've highlighted the pros and cons of comparing the two types of sports betting platforms.
Remote registration Mobile betting Sportsbook promos 24/7 customer support and online banking Live streaming
Higher operating costs offline due to real estate and staffing costs Requires customers to travel and visit a physical location Worse odds compared to online betting sitesFactors affecting sports betting revenue
Here are five of the biggest factors that affect sports betting revenue on a monthly basis:
- Popularity of events: The popularity of current sports events is one of the most important factors affecting sports betting revenue. The more popular — and regionally relevant — a sport or event is, the higher the betting volume at regulated sportsbooks.
Major events such as the Super Bowl, World Cup, The Masters, or March Madness, can generate millions of dollars in revenue for sportsbooks — but it should be noted that the Super Bowl is the busiest single-day event, while U.S. states experience higher handles (on average) during the NFL season compared to when there is no football happening. - Live streaming: The ability to watch the game via live streaming is an essential feature that affects sports betting revenue.
With live streaming becoming ever more prevalent, bettors who have access to watching the game will have a greater interest in placing wagers before the game starts, and they can follow the action in real time and adjust their betting strategies accordingly, leading to more bets — and more revenue — for sportsbooks.
More operators are adopting live streaming feeds directly on their sites, with Caesars Sportsbook offering NFL live streams and FanDuel offering the MLB.TV free game of the day. - Odds and lines: The betting odds and lines offered by sportsbooks play a significant role in sports betting revenue.
If the lines are not favorable, bettors are less likely to place bets, resulting in lower revenue. On the other hand, if sportsbooks offer attractive and competitive prices, more people are likely to place bets, leading to increased revenue. - Promotions and bonuses: Sports betting promotions and bonuses offered by sportsbooks are an effective way to attract new customers — and retain existing ones.
Sportsbooks often offer new-customer sign-up bonuses, second chance or bonus bets, odds boosts, and other promotions that can increase the number of bets placed and boost revenue. - Regulatory environment: The regulatory environment can also impact sports betting revenue.
In some markets, heavily regulated or restrictive sports betting may limit the number of people who can place bets, where they can place bets, how they can place bets, and what they can place bets on. In other markets, sports betting may be less restrictive, leading to more competition, more active users, more available markets, and increased sports betting revenue.
Sports betting revenue vs. casino betting revune
Sports betting revenue and casino betting revenue can vary depending on several factors, including the popularity of sports events, the size and location of casinos, and the regulatory framework in different regions. What's the primary difference? Casino betting revenue generally tends to be significantly higher than sports betting revenue.
Casino betting encompasses various games, including slot machines, table games (such as blackjack, poker, and roulette), and other forms of gambling. These games are available throughout the year, and the casinos' operational hours are often 24/7. As a result, the revenue generated by casinos tends to be substantial.
On the other hand, sports betting involves wagering on the outcome of sporting events, such as football, basketball, baseball, and horse racing. The availability of popular sports events influences sports betting revenue, the seasonality of certain sports, and the number of games or races taking place.
In some regions, sports betting may be limited to specific sports or events and may be subject to certain regulatory restrictions. This can impact the overall revenue generated by sports betting. However, with the increasing legalization and popularity of sports betting, its revenue has steadily grown in recent years.
While sports betting revenue has increased, it still needs to catch up to the revenue generated by commercial casino betting. This is mainly due to the wider variety of gambling options available in casinos and the constant availability of casino games.
It's worth noting that the exact revenue figures for sports betting and casino betting can vary significantly based on the specific jurisdiction and market conditions. Different regions have different regulations and gambling cultures, which can influence the relative proportions of revenue between sports betting and casino betting.
Trends and future of sports betting revenue
Here are some trends to consider for the near future of sports betting revenue:
- More markets: The United States has seen a rapid expansion in the number of states legalizing sports betting since PASPA was repealed in 2018. As of May 2023, sports betting is now legal in 33 states (and DC), and we'll see more states with legal sports betting in the next few years.
- Increased revenues: With the growth of legal sports betting, revenue from the industry is expected to increase significantly.
In the American Gaming Association's February 2023 revenue tracker, gross gaming revenue from sports betting increased by 71.5% year-over-year, while a report by Grand View Research revealed that the global sports betting market generated $83.7 billion in revenue in 2022, and based on a compound annual growth rate of 10.3%, is expected to generate $182.1 billion in 2030 — with the United States expected to have a slightly higher CAGR. - New ways to bet: Users are trending more and more towards using mobile devices and searching for the best mobile sports betting app to place bets, while there are also more wagering options than ever before.
Gone are the days of just betting pre-game sides and totals: Player props and same-game parlays are gaining more revenue share each and every month, while an increase in live, in-game bets — and the rise of micro-betting (wagering on the outcome of specific plays within a sporting event) — give people a chance to wager more money more frequently. - Analytics: The use of advanced data analytics and AI is becoming more prevalent in the sports betting industry. Both operators and bettors are using these tools to make more accurate predictions, which leads to more focus on setting lines (and jumping on perceived edges) about the outcome of sporting events. This trend is likely to continue, with data analytics playing a crucial role in the success of sports betting companies.
Quick facts: U.S. sports betting revenue
| Most sports betting revenue | New Jersey⭐ |
| Total handle in 2022 | $92.7 million ($7.6 million in revenue) |
| Most profitable month all-time | $1.06 billion in January 2023⭐ |
| Average hold percentage | 2018 (6.7%) - 2022 (8.1%) |
| Legal sports betting states | 33 plus DC ✅ |
| Legal, not operational | 4 |
| Market share by operator | FanDuel⭐ 50% ownership in Q4 2022 |
| Average tax rate for operators | 19% |
| Highest tax rate | New York (51%) |
| Legal age for betting | 21; 18 (MT, NH, RI, WY) |
Potential legal U.S. sports betting markets
Consult our listing of states moving toward legal sports betting to track progress and monitor potential sports betting revenue:
Covers and credibility
We have had our finger on the pulse of the sports betting industry for more than 25 years. The sports betting revenue figures and statistics found here have been personally reviewed, verified, and fact-checked to ensure their validity.
News outlets turn to Covers for our earned reputation as a trusted and authoritative source of sports betting information. These are among the notable publications and media outlets that have referenced Covers.com and our industry experts.
Sports betting resources
Whether you're seeking the best bonuses, excellent customer service, or a user-friendly mobile app, we have analyzed and ranked the top sportsbooks available in the United States.
More industry resources
As states continue to authorize legal sports betting — now more than 30 states plus DC, consult these informational websites for additional information on the sports betting industry:
- American Gaming Association (AGA): Organization dedicated to advancing the gambling industry's interests by promoting, educating, and advocating for responsible gambling.
- Professional and Amateur Sports Protection Act (PASPA): Supreme Court of the United States ruling.
- National Council on Problem Gambling: Those seeking help for a gambling problem can call 1-800-GAMBLER toll-free, 24/7.
Sports betting revenue tracker FAQ
The sports that generate the most sports betting revenue can vary depending on factors such as the sport's popularity, the betting market's size, and the timing and frequency of significant events. Football stands as the most popular sport for betting in the United States, with the NFL generating the highest revenue. The Super Bowl alone is one of the world's most-watched and bet-on sporting events. Basketball is also a popular sport for betting, particularly in the United States where the NBA lays claim to the top basketball league in the world.
In terms of value, the global sports betting market generated approximately $83.7 billion in revenue in 2022, and is expected to yield $182.1 billion in 2030.
Sports betting revenue varies greatly depending on the region, market, and size of the industry. However, in many jurisdictions, sports betting can generate significant revenue and contribute to the overall economy. Compared to other industries, sports betting revenue may not be as significant. For example, in 2020, the global video game industry was estimated to generate over $159 billion in revenue. Meanwhile, the global film industry was estimated to generate over $100 billion in revenue in 2020.
The popularity of select sports events cannot be overlooked, with the Super Bowl and World Cup among the largest betting events in the globe. Betting odds and lines also greatly impact the amount of revenue generated by sports betting. Other factors include technological advancements, including the live streaming of events.
The future of sports betting revenue hinges on additional markets legalizing sports betting, via mobile betting, land-based, or a combination of both. An uptick in legal U.S. markets will trigger increased revenues, while new bet trends including same game parlays and in-game wagering, unlocks more opportunities for customers.
Online sports betting has significantly impacted sports betting revenue, notably in states where it is legal and regulated. The rise of online sports betting has facilitated the customer experience, allowing people to place bets remotely or in-person from the event itself, leading to increased revenue for sportsbooks. Betting site operators can also reach a much larger audience and customer-base. Overall customer convenience plays a large part in driving up sports betting revenue.
Gross revenue represents the total amount of money a sportsbook takes in from all customer bets, and it includes the total value of all bets placed, regardless of whether the bets won or lost. In other words, gross revenue is the total amount of money a sportsbook earns from its customers. Net revenue, conversely, is the amount of money a sportsbook earns after deducting all its operating expenses. This includes things like salaries, rent, marketing expenses, and other costs associated with running the sportsbook. Net revenue is the profit a sportsbook makes from its operations.
Major sports events including the Super Bowl and World Cup have a significant impact on sports betting revenue. These events garner a lot of attention from fans, which leads to increased betting activity and higher revenue for sportsbooks. The Super Bowl alone is the largest single-day betting event on the sporting calendar, which generates millions of dollars in revenue for sportsbooks.
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Geoff joined Covers as a sports betting journalist in May 2021 amid the legalization boom. Prior to that, he spent time writing about business and politics at the Financial Post and QP Briefing.
