Sports Betting Industry News for July 2026

Sports Betting Industry News for Jul. 2026

Underdog McGregor Still Moves Betting Slips Ahead of Holloway Fight

Heading into Saturday’s UFC 329, multiple sportsbooks reported heavy betting splits in favor of the Irishman over Max Holloway.

Brad Senkiw - Covers

Brad Senkiw

Jul 9, 2026 • 11:58 ET • 4 min read

Online Gambling in Alberta Could Be Worth Billions to Sports Betting, iGaming Operators

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne

Jul 9, 2026 • 14:10 ET • 4 min read

Online Gambling in Alberta Could Be Worth Billions to Sports Betting, iGaming Operators

Geoff Zochodne

Jul 9, 2026 • 14:10 ET • 4 min read

'Not an Investment': Prediction Markets Face More Scrutiny at Gaming Conference

Ryan Butler - Covers

Ryan Butler

Jul 9, 2026 • 17:49 ET • 4 min read

'Not an Investment': Prediction Markets Face More Scrutiny at Gaming Conference

Ryan Butler

Jul 9, 2026 • 17:49 ET • 4 min read

Industry Must Reads

'Not an Investment': Prediction Markets Face More Scrutiny at Gaming Conference

Ryan Butler

Jul 9, 2026 • 17:49 ET • 4 min read

Alberta Finalizes Full Responsible Gaming Measures Ahead of Launch

Jori Negin-Shecter

Jul 9, 2026 • 17:04 ET • 4 min read

World Cup Comebacks Put Stake's 'Score First' Promotion in Spotlight

Grant Mitchell

Jul 9, 2026 • 16:11 ET • 4 min read

Online Gambling in Alberta Could Be Worth Billions to Sports Betting, iGaming Operators

Geoff Zochodne

Jul 9, 2026 • 14:10 ET • 4 min read

General Sports News

World Cup Comebacks Put Stake's 'Score First' Promotion in Spotlight

Grant Mitchell - News Editor

Grant Mitchell

Jul 9, 2026 • 16:11 ET • 4 min read

World Cup Comebacks Put Stake's 'Score First' Promotion in Spotlight

Grant Mitchell

Jul 9, 2026 • 16:11 ET • 4 min read

Online Gambling in Alberta Could Be Worth Billions to Sports Betting, iGaming Operators

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne

Jul 9, 2026 • 14:10 ET • 4 min read

Online Gambling in Alberta Could Be Worth Billions to Sports Betting, iGaming Operators

Geoff Zochodne

Jul 9, 2026 • 14:10 ET • 4 min read

Underdog McGregor Still Moves Betting Slips Ahead of Holloway Fight

Brad Senkiw - Covers

Brad Senkiw

Jul 9, 2026 • 11:58 ET • 4 min read

Underdog McGregor Still Moves Betting Slips Ahead of Holloway Fight

Brad Senkiw

Jul 9, 2026 • 11:58 ET • 4 min read

“Big Short” Investor Bets on Sportsbooks Over Prediction Markets

Grant Mitchell - News Editor

Grant Mitchell

Jul 9, 2026 • 11:19 ET • 4 min read

“Big Short” Investor Bets on Sportsbooks Over Prediction Markets

Grant Mitchell

Jul 9, 2026 • 11:19 ET • 4 min read

Biggest Super Bowl LXI Bets: Tracking the Largest Reported Wagers

Michael McClymont - Senior News Editor at Covers.com

Michael McClymont

Jul 9, 2026 • 09:50 ET • 3 min read

Biggest Super Bowl LXI Bets: Tracking the Largest Reported Wagers

Michael McClymont

Jul 9, 2026 • 09:50 ET • 3 min read

World Cup Sparks Surge in 1st-Time Bettors in Major World Markets, Study Finds

Jori Negin-Shecter - Covers

Jori Negin-Shecter

Jul 8, 2026 • 17:49 ET • 4 min read

World Cup Sparks Surge in 1st-Time Bettors in Major World Markets, Study Finds

Jori Negin-Shecter

Jul 8, 2026 • 17:49 ET • 4 min read

State News

50+ Sites Licensed for Alberta Sports Betting, Online Casino Launch

Brad Senkiw - Covers

Brad Senkiw

Jul 8, 2026 • 12:33 ET • 4 min read

50+ Sites Licensed for Alberta Sports Betting, Online Casino Launch

Brad Senkiw

Jul 8, 2026 • 12:33 ET • 4 min read

FanDuel Plans to Enter Alberta Sports Betting, iGaming Market July 13

Brad Senkiw - Covers

Brad Senkiw

Jul 8, 2026 • 10:00 ET • 4 min read

FanDuel Plans to Enter Alberta Sports Betting, iGaming Market July 13

Brad Senkiw

Jul 8, 2026 • 10:00 ET • 4 min read

North Carolina Governor Signs Off on New Sports Betting, Prediction Market Taxes

Brad Senkiw - Covers

Brad Senkiw

Jul 7, 2026 • 15:10 ET • 4 min read

North Carolina Governor Signs Off on New Sports Betting, Prediction Market Taxes

Brad Senkiw

Jul 7, 2026 • 15:10 ET • 4 min read

With a Week Until Launch, Alberta’s Sports Betting ‘Manager’ is Optimistic

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne

Jul 6, 2026 • 19:02 ET • 5 min read

With a Week Until Launch, Alberta’s Sports Betting ‘Manager’ is Optimistic

Geoff Zochodne

Jul 6, 2026 • 19:02 ET • 5 min read

World Cup Helps New York Sportsbooks Generate $500M in Weekly Handle

Brad Senkiw - Covers

Brad Senkiw

Jul 3, 2026 • 13:54 ET • 4 min read

World Cup Helps New York Sportsbooks Generate $500M in Weekly Handle

Brad Senkiw

Jul 3, 2026 • 13:54 ET • 4 min read

Ohio Sportsbooks Produce Stable $744M Handle, $87M in Revenue in May

Brad Senkiw - Covers

Brad Senkiw

Jul 3, 2026 • 10:07 ET • 4 min read

Ohio Sportsbooks Produce Stable $744M Handle, $87M in Revenue in May

Brad Senkiw

Jul 3, 2026 • 10:07 ET • 4 min read

iGaming News

50+ Sites Licensed for Alberta Sports Betting, Online Casino Launch

Brad Senkiw - Covers

Brad Senkiw

Jul 8, 2026 • 12:33 ET • 4 min read

50+ Sites Licensed for Alberta Sports Betting, Online Casino Launch

Brad Senkiw

Jul 8, 2026 • 12:33 ET • 4 min read

Entain Expands Octoplay Partnership Across Global Regulated Markets

Ziv Chen

Ziv Chen

Jul 7, 2026 • 14:15 ET • 4 min read

Entain Expands Octoplay Partnership Across Global Regulated Markets

Ziv Chen

Jul 7, 2026 • 14:15 ET • 4 min read

Coolbet to Exit Alberta Ahead of Province’s Regulated iGaming Launch

Brad Senkiw - Covers

Brad Senkiw

Jul 6, 2026 • 15:05 ET • 4 min read

Coolbet to Exit Alberta Ahead of Province’s Regulated iGaming Launch

Brad Senkiw

Jul 6, 2026 • 15:05 ET • 4 min read

Expert Contributors

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne, Senior News Analyst

geoff.zochodne@l1.com

Ryan Butler - Covers

Ryan Butler, Senior News Analyst

ryan.butler@l1.com

Michael McClymont - Senior News Editor at Covers.com

Michael McClymont, Senior News Editor

michael.mcclymont@l1.com

James Bisson

James Bisson, Head of Content, Betting

james.bisson@l1.com

Brad Senkiw - Covers

Brad Senkiw, News Editor

editorial@covers.com

Amy Calistri - Covers.com

Amy Calistri, News Editor

editorial@covers.com

Jori Negin-Shecter - Covers

Jori Negin-Shecter, News Editor

editorial@covers.com

Ziv Chen

Ziv Chen, News Editor

editorial@covers.com

Grant Mitchell - News Editor

Grant Mitchell, News Editor

editorial@covers.com

Industry Resources

Legal Betting States Legal Betting Provinces Betting Revenue Tracker Best Sports Bettors by State Betting Incidents Tracker

All Industry news

'Not an Investment': Prediction Markets Face More Scrutiny at Gaming Conference

Ryan Butler

Jul 9, 2026 • 17:49 ET

Alberta Finalizes Full Responsible Gaming Measures Ahead of Launch

Jori Negin-Shecter

Jul 9, 2026 • 17:04 ET

World Cup Comebacks Put Stake's 'Score First' Promotion in Spotlight

Grant Mitchell

Jul 9, 2026 • 16:11 ET

Online Gambling in Alberta Could Be Worth Billions to Sports Betting, iGaming Operators

Geoff Zochodne

Jul 9, 2026 • 14:10 ET

Underdog McGregor Still Moves Betting Slips Ahead of Holloway Fight

Brad Senkiw

Jul 9, 2026 • 11:58 ET

“Big Short” Investor Bets on Sportsbooks Over Prediction Markets

Grant Mitchell

Jul 9, 2026 • 11:19 ET

Biggest Super Bowl LXI Bets: Tracking the Largest Reported Wagers

Michael McClymont

Jul 9, 2026 • 09:50 ET

World Cup Sparks Surge in 1st-Time Bettors in Major World Markets, Study Finds

Jori Negin-Shecter

Jul 8, 2026 • 17:49 ET

Sportsbooks Cash In on Record Betting for USA-Belgium

Grant Mitchell

Jul 8, 2026 • 14:05 ET

People are Betting on Sports in Alberta – But it Can Be a Very ‘Grey’ Area

Geoff Zochodne

Jul 8, 2026 • 14:03 ET

World Cup Bettors Back Norway as Quarterfinal Upset Pick

Grant Mitchell

Jul 8, 2026 • 12:57 ET

50+ Sites Licensed for Alberta Sports Betting, Online Casino Launch

Brad Senkiw

Jul 8, 2026 • 12:33 ET

Show more Industry News

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