Colorado launches sports betting and it will be huge

Legal sports betting in Colorado launched May 1, and the Denver Broncos will be an attractive option. The state's regulatory structure and a robust mobile market are a win-win for customers.

Patrick Everson
Last Updated: May 3, 2020 5:33 AM ET
Denver Broncos Colorado sports betting
Photo By - USA Today Images

Legal sports betting in Colorado officially opened Friday, with a few sportsbooks already going live – despite a limited menu to offer – on mobile sports betting apps, and several more preparing to do so in the coming weeks. Even in its infancy, Colorado sports betting is getting rave reviews.

Many serious bettors are eager to see The SuperBook, a longtime industry standard, make its first foray outside of Las Vegas, as well as Circa Sports which is less than a year old but already earning strong marks. Further, with reasonable state regulations, smart mobile account requirements and robust competition – four operators are already open, with a dozen or so more in line – Colorado bettors should greatly benefit by way of competitive odds and ease of access.

“The market itself is a true sports fan’s market, very loyal and tremendous fans. We understand that, and we can’t wait to give them a true SuperBook experience,” said Jay Kornegay, who oversees The SuperBook as vice president of race and sports for Westgate Resorts.

 

 

 

The SuperBook, Circa Sports and several others are putting finishing touches on their products – be they retail, mobile app or both – and waiting for the U.S. sports landscape to reopen before launching in Colorado. Circa Sports strategic operations manager Mike Van Ermen believes customers will find the wait worthwhile.

“We’re really excited about Colorado. We feel our mobile app has already established itself as an absolute must for sports bettors, and remote registration in Colorado gives every customer an opportunity to bet with us, no matter where they are,” Van Ermen said. “Timelines have shifted for us, and we plan to launch when it makes more sense. Residents of Colorado can look forward to industry-leading menu options and an honest, fair operation.”

What sportsbooks are in Colorado?

The better question might be: What sportsbooks aren't in Colorado? Below is the list of all books planning to do business in Colorado, with operator and casino partner where available. Casinos can partner with a retail operator and a mobile/internet operator, or use the same partner for both.

  • DraftKings, Golden Gulch Casino
  • BetMGM, Midnight Rose Casino
  • FanDuel, Mardi Gras Casino
  • BetRivers, JP McGill's Casino
  • SuperBook USA, The Lodge Casino
  • William Hill US, Isle of Capr Casinoi/Lady Luck Casino
  • Circa Sports, Century Casinos
  • PointsBet USA, Double Eagle Casino
  • Barstool/Penn National, Ameristar Casino
  • BetAmerica, Bronco Billy's Casino
  • Wynn, Bronco Billy's Casino
  • theScore Bet
  • Betfred, Saratoga Casino
  • Digital Gaming
  • FOX Bet
  • Smarkets, Bronco Billy's Casino
  • BetMonarch, Monarch Casino
  • BetWildwood, Wildwood Casino

Can I bet sports online in Colorado?

Four sportsbooks operators launched on Friday, May 1, the first day sports betting was legal in Colorado. All four are mobile/online only, for the moment, but Colorado regulations allow for remote signup for mobile apps, as well as remote funding/withdrawal of funds.

  • DraftKings
  • BetMGM
  • FanDuel
  • BetRivers

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