@joe pockets
There was a good article about the Republicans not having any messaging going into the midterms — like I was telling you was their problem the other day.
The author calls it ‘framing’ but makes the point very well.
I do not know how much you know about Ralph’s from SoCal. But they would sell generic groceries that they simply labeled ‘BEER’ or ‘COFFEE’ for example. I actually remember them doing that. We all thought it was pretty funny.
The author compares the Republican’s campaign to that way of framing their stances.
…early voting began on September 18, and at least a few ballots are already in. But what are we voting for? This is where it gets awkward.
Several decades ago, the supermarket chain Ralph’s sold generic groceries that were just labeled with the name of the product: BEER, for example, or COFFEE, a word or two on a white package with a stripe.
That’s apparently what we’re doing this year, and we should probably be paying royalties to Ralph’s for the idea.
The Republican strategy for the midterms is that they’re framing this one as a contrast election: crazy people versus normals, recognizably human Americans versus weirdo socialists and the bizarre space alien creature from Texas who thinks Jesus wants you to trans your kids.
AND this is the key:
All of that is just fine, as far as it goes. It’s true, and you should vote against socialism, open borders, and trans everything. But what are you voting for if you vote for Republicans?
THIS is EVEN more pertinent:
You could be forgiven for wondering if Republicans know who they are and what they believe. They’re against Democrats, and they’ll let you know when they figure out the rest.
In 1979, Ted Kennedy was preparing to run for president, becoming the third brother to seek the same high office. But then the CBS News reporter Roger Mudd asked him a simple question: “Why do you want to be president?” Infamously, Kennedy couldn’t even begin to answer. He obviously hadn’t given it much thought.
He just thought he was entitled to it. He wasn’t sure why. That half-conscious grasping didn’t work for him, and that was effectively the end of his presidential ambitions. To run for office, you’re supposed to know why you’re doing it, what you intend to do, and what you believe.
This is how he ended it:
In 2026, we’re not Democrats isn’t much of an offer.
He is 100% correct. The Republicans are doing a horrible job of ‘messaging’, ‘framing’, or even ‘spinning’ things to the voters.
They have been failing miserably at this for years now. You cannot just depend on the natural pendulum swing where folks will tire of something and vote you back in out of frustration.
You have to make them WANT to prefer to vote for you. You have to do this by pointing out the reasons why they should vote for you by stating exactly what you proposed policies are.
They can also do this by pointing out the things that are going good now and exactly how they will turn around the things that are not gong so well.
brainwashed maga
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