Ontarians can buy a Toronto Maple Leafs jersey from Fanatics, but they can’t place a same-game parlay with Fanatics Sportsbook or play a hand of blackjack using Fanatics Casino.
That may be set to change.
- Fanatics has received a crucial regulatory approval in Ontario for online gambling, marking a major step toward launching in the province.
- The company still needs to finalize an agreement with iGaming Ontario before it can go live in the province.
- Ontario could become Fanatics’ first international gambling market and potentially pave the way for expansion into Alberta and elsewhere in Canada.
The Alcohol and Gaming Commission of Ontario (AGCO) issued an internet gaming operator registration on Tuesday to a Canadian arm of Fanatics Betting and Gaming, a subsidiary of the e-commerce and collectibles giant.
The "gaming site" associated with the two-year registration is Fanatics Casino. It's possible Fanatics could offer online sports betting as well as online casino in Ontario, as iGaming operators in Ontario can provide both.
Fanatics must also execute a contract with another Ontario agency, iGaming Ontario, before it can launch in the province’s regulated market for online gambling.
Still, receiving an AGCO registration is a key step, and one that signals Fanatics may be near to taking bets in the province.
🚨Breaking: The privately held sports everything app, with some of the biggest investors on the planet, wants part of the regulated Canadian online gaming market.
— SNBET (@SNBET_ca) August 11, 2026
Hot off the AGCO iGaming licensing press: Fanatics is coming to Ontario with BetFanatics and FanaticsCasino. pic.twitter.com/mprePznKhU
Ontario would be the first international market for Fanatics’ online gambling business.
The company currently offers online sports betting, iCasino, and prediction markets in the U.S.
Fanatics' addition to the Ontario sports betting and iGaming market would push the number of operators to 50, including the government-owned Ontario Lottery and Gaming Corp. and recent arrivals DAZN Bet and Hard Rock Bet.
More CanCon?
The move also raises the question of whether Fanatics would expand further in Canada, with Alberta the logical next stop.
Ontario’s iGaming market was the model for the Alberta sports betting market that went live in July and now has 27 approved sites.
Fanatics would have to follow a similar process as Ontario’s to launch in Alberta, obtaining a registration and then signing a contract with the Alberta iGaming Corp. It has not yet done so in the Western Canadian province.
