New Jersey's iCasino Market Reaches 30 Sites After 3 More Launches

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor 15+ years betting experience
Updated: Jul 23, 2026 , 03:52 PM ET • 4 min read

Three new online casinos have joined New Jersey’s market since June, bringing the total to 30 as iGaming revenue continues to surge and Greg Carlin returns to the iCasino space.

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The New Jersey Division of Gaming Enforcement said three new internet casinos were added to to the state market between June and this week, pushing the total roster of licensed online gambling sites to 30, according to the Press of Atlantic City.

Key Takeaways

  • New Jersey's licensed online casino roster reached 30 after three launches since June.

  • Vegas Club debuted through Caesars, marking Greg Carlin's first iCasino venture since leaving Rush Street.

  • G2 Digital plans further expansion into Alberta, Ontario, and Pennsylvania, subject to regulatory approval.

The latest addition, Vegas Club Casino, went live Wednesday under a market-access partnership with Caesars Entertainment. It was launched by G2 Digital, a company founded by industry veterans Greg Carlin and Dan Alexander.

For Carlin, the debut marks his first online casino project since leaving Rush Street Interactive and Rush Street Gaming, two companies he helped build and led as CEO. He now runs Granite State Gaming and Hospitality, which operates the Beach Club Casino and Lilac Club Casino in New Hampshire. 

“Creating a great online gaming experience means delivering authentic excitement, real player protections, and the feeling that every player is a VIP,” Carlin said in a statement. “Vegas Club Casino combines the timeless appeal of classic Las Vegas with the transparency and security of a fully regulated online casino. We look forward to earning players’ loyalty through fair play and a fun, exciting experience.”

Alexander, meanwhile, brings experience from helping PlayStar grow into a top operator in New Jersey during its early expansion.

Vegas Club joins two other newcomers that arrived last month: Ember Casino and Betinia Casino, both also tied to Caesars Entertainment. Together, the three launches reflect a wave of new entrants competing for a share of the state's online gambling audience within a short window.

G2 Digital also indicated plans to expand into Alberta, Ontario, and Pennsylvania pending regulatory approval in those jurisdictions.

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N.J. iGaming surges despite sports betting slump

The wave of New Jersey online casino launches comes as the Garden State's broader gaming sector continued to post strong numbers through June. Total gaming revenue for the state's casinos, racetracks, and partners hit $585.6 million, up 0.7% from the $581.6 million recorded in June 2025, according to the Division of Gaming Enforcement's figures released July 16.

Internet gaming remained the standout category, pulling in $271 million during the month, a 17.5% jump from $230.7 million a year earlier. Year-to-date, online gaming revenue reached $1.59 billion through the first half of the year, up 15% from the same stretch in 2025.

Atlantic City's nine casino hotels brought in $257.3 million in casino win for June, a slight 0.7% dip from $259 million the year before, though the figure still ranked as the second-best June total in 14 years. Year-to-date casino win reached $1.41 billion, up 2.3%.

Sports wagering was the lone segment to post a notable drop. Revenue fell 37.7% to $57.3 million even though total betting handle climbed 16% to $917.2 million, a gap that regulators attributed to patron winnings tied to the NBA Finals and World Cup.

Across the first six months of 2026, statewide gaming revenue totaled $3.32 billion, up 6% from last year, while total gaming taxes reached $500.5 million through June.

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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