Playtech has extended its partnership with Delaware North through the rollout of Ember Casino in New Jersey, as the company moves to consolidate its digital gaming operations under a single brand. The launch marks Delaware North's first step in retiring the Betly name, with Ember positioned as the unified identity across all its regulated markets going forward.
Key Takeaways
- Ember Casino's New Jersey launch begins Delaware North's plan to replace Betly across regulated markets.
- Playtech will provide Ember's player management, content aggregation, and responsible gaming technology through its integrated platform.
- The debut targets a fiercely competitive market while setting up further Ember expansions later this year.
Under the agreement, Ember will run on Playtech's PAM+ platform, which handles player account management and backend operations. The operator will also use Playtech's Open Platform (POP), a content aggregation service that provides access to Playtech's casino and live dealer titles, alongside a wider library from third-party providers.
The choice of New Jersey as the launch market carries weight. The state generated nearly $2.9 billion in online casino gross gaming revenue last year, placing it among the most developed iGaming markets in the U.S. Competing there means going up against established brands with broad game libraries and high customer expectations.
Ember will also deploy Playtech's BetBuddy responsible gaming technology, which analyzes player behavior for patterns that could indicate gambling-related risk. In tightly regulated markets like New Jersey, safer gaming tools have become as visible a part of the product as the games themselves.
The New Jersey debut gives Delaware North a foundation in a major regulated jurisdiction ahead of additional Ember launches expected later this year. Playtech gains another U.S. deployment for its integrated platform business as more operators look to bundle player management, content, and compliance into a single product.
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New Jersey online revenue breaks records as Atlantic City holds steady
Ember Casino's entry into New Jersey coincides with a record-setting run for the state's online gambling sector. Internet gambling revenue climbed nearly 12% year-over-year to $276.3 million in May, surpassing the previous monthly high of $273.2 million from December, according to the New Jersey Division of Gaming Enforcement.
Brick-and-mortar performance at Atlantic City's nine casinos was largely flat by comparison, with in-person revenue gaining just 0.1% from the prior year. Slot revenue rose 1.8%, while table game revenue dropped 6.1%, a trend some analysts have connected to the arrival of live table games at Resorts World New York on April 28.
Combined across all channels, New Jersey's gambling industry generated $627.1 million in May, up 2% year-on-year. Internet gambling revenue for the first five months of 2026 reached $1.3 billion, the fastest year-to-date pace on record for the state. All-format revenue through May totaled $2.93 billion, a 7.2% gain.
Sports betting operators generated $85.2 million in May. This was a drop of almost 17% from a year earlier, despite the handle exceeding $912 million.
FanDuel, operating through its partnership with Golden Nugget Atlantic City, led the market once more last month, with $34.5 million. DraftKings followed at $21.7 million, and Fanatics Sportsbook recorded $7.6 million.
