Hard Rock Bet Goes Live with SGP Max Feature

New feature allows customers to parlay multiple same-game parlays, combining up to 20 total wagers across various betting markets, bet types, and odds.

Apr 24, 2024 • 14:37 ET • 4 min read
Hard Rock Bet
Photo By - USA TODAY Sports

Hard Rock Bet unveiled its latest feature for its app and site on Wednesday: SGP Max.

Despite being entangled in an ongoing legal battle in Florida, which is one of seven states where this online sportsbook is currently licensed to operate, Hard Rock Bet continues to expand the number of ways its customers can place wagers. 

SGP Max is an enhanced Same Game Parlay experience available to any sports bettors registered at Hard Rock Bet. It will allow players to parlay multiple SGPs, combining up to 20 total wagers across various betting markets, bet types, and odds within the Hard Rock Bet mobile app and website. 

“With the launch of SGP Max, we’ve simplified the Same Game Parlay experience and provided exponentially more customizable, easy-to-use parlay options for our players," said Mike Primeaux, managing director of product and technology at Hard Rock Digital. "We’re committed to having the best product in the market, and based off the feedback from our beta launch, we know our players are going to love these new features and functionality.”

It’s the latest move by a legal online sportsbook to diversify its betting options by emphasizing same-game parlay bet types.

Hard Rock Digital: Business is booming

Hard Rock Digital just signed a multi-year partnership with the Florida Panthers that allows its brand to be displayed at home games at Amerant Bank Arena. Since the NHL Stanley Cup Playoffs are underway, with the Panthers already jumping out to a 2-0 lead at Amerant Bank Arena, Hard Rock Bet should continue to grow its reach and influence within the Sunshine State.

Eliminating the purple same-game parlay button is the latest move made on the Hard Rock Bet app due to the launch of SGP Max. Registered bettors can toggle the SGP switch within each game to show only bets that can be included in an SGP wager. 

The goal is to manufacture a seamless sports betting experience and environment, allowing Hard Rock Bet customers to begin building an SGP Max wager from any screen within its mobile app. Add up to 20 total bets, as long as there are at least two sporting events that each have two or more wagers combined to qualify as an SGP Max bet. 

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