Online crypto casino and sportsbook BC Game is expanding its presence in combat sports with a returning partnership with Colby Covington and a new deal with Roberto Soldic.
- BC Game and Colby Covington first established a relationship in 2024.
- Roberto Soldic won his UFC debut in early October.
- The deals include digital campaigns, co-branded promotions, and fan events.
Gambling operators have increasingly used MMA partnerships to reach combat sports audiences. BC Game is among the operators that use fighter ambassadorships and fight-night sponsorships to promote their brands.
BC Game announced Wednesday that former interim UFC welterweight champion Colby Covington had returned as a global brand ambassador. He first teamed up with BC Game in 2024.
“I am happy to bring Colby back into the BC Game family, especially with his new grappling and viral moments in Real American Freestyle,” said CEO Ali “Ako” Muhanned. “He is a hard working person and that is important to me at BC Game. Famous, but most importantly, hard working people that are easy to work with.”
The renewed partnership comes as Covington competes in Real American Freestyle, where he has a 5-0 wrestling record.
Covington will appear in behind-the-scenes content and co-branded promotions, while BC Game plans community events around major combat sports bouts. The partnership will also include exclusive digital campaigns and fan activations for international audiences.
Adding new talent
BC Game then confirmed Wednesday it signed Roberto “Robocop” Soldic as a new brand ambassador. Born in Bosnia and Herzegovina, Soldic is a Croatian fighter known for his versatility and highlight-reel moments, notably holding the distinction of being the only man to knock out former UFC middleweight champion Dricus Du Plessis.
The moves come as BC Game continues to focus on growing its worldwide presence through combat sports.
“Roberto represents the caliber of athlete and competitor we want representing BC Game,” said Muhanned. “He has proven himself at the highest levels through sheer discipline, relentless preparation, and continuous hard work. Partnering with elite competitors who are grounded, focused, and easy to work with is central to how we build our brand, and Roberto brings that exact energy to our community.”
While Covington has not fought in the UFC since December 2024, Soldic made his Octagon debut earlier this month. The 31-year-old has a lifetime MMA record of 22-4 and won his last fight, his first in the UFC, against Khaos Williams on Oct. 3 via unanimous decision.
Soldic is a former KSW champion at welterweight and middleweight. He has also competed in FFC and Superior FC.
The partnership will also feature digital campaigns, fight-night promotions, and fan experiences designed to promote BC Game.
