Sweepstakes Casino Firm Backs Alabama Lawmakers' Campaigns

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor 15+ years betting experience
Updated: Sep 4, 2026 , 12:08 PM ET • 4 min read

VGW Luckyland has provided $351,000 to Alabama political races this campaign season.

Photo By - Reuters Connect.

VGW Luckyland, an online sweepstakes casino operator, contributed $100,000 to Republican Sen. Tommy Tuberville’s Alabama gubernatorial campaign last month.

Key Takeaways

  • VGW Luckyland gave Sen. Tommy Tuberville $100,000 in August, bringing its total contributions to the campaign to $130,000.

  • U.S. Sen. Doug Jones outraised Tuberville in August, collecting roughly $1.1 million against the Republican senator's $848,500.

  • Tuberville still ended the month with about $9.5 million, nearly four times Sen. Jones's $2.5 million.

The Colorado-based company, a subsidiary of Australian gambling firm VGW Holdings, also owns the Chumba Casino and Global Poker brands. It's not the company's first gift to Tuberville's campaign this cycle, as earlier in the year, VGW contributed $30,000 to the same effort.

The company has been active in Alabama politics throughout the campaign season, making contributions to both Republican and Democratic candidates. In total, VGW has provided $351,000 to Alabama political races this campaign season.

The donation landed during a month when Tuberville was outraised by his Democratic rival, former U.S. Sen. Doug Jones. Jones brought in roughly $1.1 million in August, his strongest single month of the race so far.

Tuberville collected about $848,500. He also outspent Jones during the period, reporting $573,200 in expenditures against his rival’s $252,900.

Despite trailing in monthly receipts, Tuberville retains a commanding financial edge overall. His campaign closed August with roughly $9.5 million in cash on hand compared with about $2.5 million for Jones.

Alabama currently has no statute specifically banning sweepstakes casino platforms, and the state remains one of only five nationwide without a lottery. Legal gambling within Alabama's borders is largely confined to three tribal casinos run by the Poarch Band of Creek Indians. Dozens of civil lawsuits involving sweepstakes operators have been filed in Alabama in recent years.

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Sweepstakes casinos draw growing legal pushback nationwide

Alabama's donation controversy unfolds against a backdrop of growing legal restrictions for the sweepstakes casino industry across the country.

Louisiana's ban took hold on Aug. 1 through a pair of measures, one of which folds illegal online gambling into the state's racketeering statute. That exposes operators to fines as high as $1 million and prison terms up to 50 years.

Maine's prohibition took effect on July 14, while Iowa granted its gaming regulator new authority to issue cease-and-desist orders and pursue injunctions against sweepstakes operators beginning on July 1. Indiana's statewide ban also took effect on July 1, giving its gaming commission the power to fine violators up to $100,000 per offense.

These moves add to a wave of restrictions that began building in 2025, with roughly a dozen states now barring the dual currency model in some form.

Industry groups representing licensed casino operators have pushed hard for the crackdowns, arguing that sweepstakes platforms offer gambling-style products without paying state gaming taxes or submitting to regulatory oversight.

Operators and supporters counter that the games qualify as legal promotional sweepstakes rather than gambling under federal law.

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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