Polymarket has secured a partnership deal with one of the most recognized sports brands in the world, the New York Yankees.
Polymarket’s company logo will appear on signage throughout Yankee Stadium as the team’s “official prediction market partner.”
Key Takeaways
- The platform was already the official prediction market partner of MLB.
- The Yankees are seen by tens of millions of people via broadcast and in-person annually.
- Polymarket generated $12.9 billion in notional trading volume in July.
The Yankees’ $8.2-billion valuation makes them the 10th most-valuable sports franchise in the world, according to information published by Statista in December.
Polymarket, one of the leading operators responsible for the surge in the prediction market popularity, now has a fast track to growing its audience of sports fans even further.
“We are proud to become a partner of one of the most iconic teams, not just in baseball, but in all of sports,” said Ari Borod, president of sports business development at Polymarket, in an announcement. “Yankees fans are among the most passionate in sports, and Yankee Stadium is a natural home for Polymarket, where the questions driving our markets come to life throughout the season.”
The partnership will result in Polymarket receiving exclusive marketing opportunities on the team’s LED displays throughout the stadium and rotating digital signage behind home plate “any game now.”
Borod also said that the advertising displays will be visible on team broadcasts shown on YES Network and Amazon Prime.
Additionally, Polymarket will hold exclusive fan experiences, including an outfield catch for children, Kids Run the Bases, and lineup card delivery. It will also give away Ford Field MVP Club tickets and single-game tickets in luxury suites.
The financial terms of the deal were not disclosed.
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Gaining audience and access
Polymarket became the exclusive prediction market partner of MLB in March. Its deal with the Yankees is the first that it signed with a team in the time since.
“We are excited to begin a relationship with Polymarket – Major League Baseball's prediction market partner,” said Michael Tusiani, New York Yankees senior vice presidentvof partnerships. “Through signage and fan experience opportunities, we look forward to elevating Polymarket's brand awareness both at Yankee Stadium and across our fan base.”
Polymarket had opportunities to partner with other MLB teams before ultimately settling on the Yankees, who draw nearly 3.5 million people to their games annually, per ESPN’s MLB attendance report.
Including broadcast viewers, the Pinstripers regularly reach tens of millions of people every year.
Polymarket now possesses a growing list of relationships in the world of sports. After also recently teaming up with the German and Mexican soccer leagues Bundesliga and Liga MX, the company’s prediction platforms are partnered with:
- MLB
- MLS
- Leagues Cup
- NHL
- UFC
- Bundesliga
- Liga MX
- LaLiga
- Serie A
- ATP Tour
- New York Yankees
- S.S. Lazio
Polymarket valued at $20 billion
Prediction market news broke earlier this week that Polymarket is seeking $1 billion in funding at a $20-billion valuation – 33.3% more than it was valued at during an April round of fundraising.
That builds on a report that Kalshi, Polymarket, and Polymarket US generated a combined notional trading volume of $50.6 billion during July. Polymarket’s global and American platforms contributed $12.9 billion of that, with its American hub growing 54% to $5 billion.
However, the overall figure was down 7.9% from a $14 billion total in June, a rare decline for a booming prediction market industry.
