MGM Resorts and Playtech have expanded their Live from Vegas series through a licensed version of the Fremantle classic game show Family Feud. The show will be televised live directly from a glass-sided studio on the MGM Grand casino floor in Las Vegas.
It is the first interactive game show to be broadcast live directly from a Las Vegas casino floor and has also been released for operators internationally in regulated markets outside the US.
Key Takeaways
- MGM Resorts and Playtech launched Family Feud as part of the Live from Vegas portfolio, the first interactive game show streamed live from a Las Vegas casino floor.
- The addition builds on the June 2024 launch of Live from Vegas, which initially introduced live dealer table games from MGM Grand and Bellagio.
- Family Feud uses authentic survey questions, making it the first adaptation of the game show in a live dealer format.
The 24/7 live studio already provides table games such as blackjack, roulette, and baccarat. By incorporating Family Feud, it is beginning its second phase after an initial rollout of Live from Vegas through the joint venture between Playtech and MGM Resorts in June 2024. That initial release included MGM Grand- and Bellagio-labeled live dealer content.
Playtech detailed the game show integration as part of its mission to rethink live gaming with immersive, regulated, and safe solutions.
"We're proud to unveil our full suite of live-streamed experiences from Las Vegas, now featuring Family Feud," said Mor Weizer, Chief Executive Officer at Playtech." This next phase of our collaboration with MGM Resorts and Fremantle represents our shared ambition to redefine live gaming entertainment. Together, we're introducing a new category of immersive and engaging content to support growth in regulated markets, built on a foundation of robust compliance and player protection."
BetMGM launches "Make It Legendary" campaign
Building on its parent company's drive to blend entertainment with gaming, BetMGM has unveiled a refreshed brand campaign titled Make It Legendary. The new identity, led by Chicago-based ad agency Highdive, features Emmy and Golden Globe winner Jon Hamm as brand ambassador.
The campaign will debut during college football broadcasts on August 30, with six commercials scheduled to run throughout the NFL season and beyond. Spots also will run on social media, websites, out-of-home executions, as well as at BetMGM sites around the nation.
"This isn't just a campaign -- it's a reimagining of what BetMGM stands for. We're at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA," said BetMGM's Chief Marketing Officer Casey Hurbis. "Our new positioning celebrates the thrill, spectacle, and storytelling potential in every spin, play and reward. With Jon Hamm's talent and universal appeal, he's a natural fit to represent the refined essence of our brand.”
By unveiling this brand refresh in the week before the NFL season, BetMGM aims to solidify its brand presence in the competitive sports betting marketplace.
