Flutter Moves Primary Listing to NYSE, CFO Steps Down

James Bisson - Head of Content, Betting
James Bisson • Head of Content, Betting 16+ years betting experience
Updated: May 31, 2024 , 09:18 AM ET • 4 min read

OSB giant's share prices shuffle after transfer of primary listing made official. Rob Coldrake named as Flutter’s new CFO after Paul Edgecliffe-Johnson steps down.

Flutter
Photo By - USA TODAY Sports

Flutter Entertainment, an international online sports betting and iGaming operator that owns some of the world's biggest sports betting brands, such as FanDuel, has completed the move of its primary listing of shares from London to New York.

Flutter shareholders backed a proposal at the beginning of May to move the primary listing of its shares to the United States. This proposal comes only three months after Flutter, the biggest online betting company, added a secondary listing in the U.S. Flutter began trading on the NYSE in January. 

"Today marks an important milestone in the evolution of Flutter with the commencement of our primary listing on the New York Stock Exchange," Flutter CEO Peter Jackson said in a statement.

"This closely follows the recent move of our operational headquarters to New York, with both reflecting the increasing importance of the U.S. sports betting and iGaming market to our business."

The proposal mirrors what other firms have done recently, moving out of European listings and opting for a primary listing of their shares in U.S. markets. This is primarily due to valuations being higher compared to Europe. Flutter's shares continue to trade on the London Stock Exchange, however.

CFO steps down

As a result of Friday's move, group finance head Paul Edgecliffe-Johnson, has officially stepped down from his former roles as Flutter group Chief Financial Officer and executive director. Rob Coldrake has been named as Flutter’s new CFO, effective Friday, due to the need to oversee the Irish-based company’s increased role overseas in the U.S. Coldrake has held the role of CFO for Flutter International since 2020, promising a smooth transition with this change in leadership. 

"I am delighted that Rob will become our next Group CFO," said Jackson. "During his four years at Flutter, he has shown himself to be a CFO of exceptional caliber and his skills and experience will help us to take advantage of the significant opportunities before us."

With the surge of legalized sports betting in more than 20 states since PASPA legislation was overturned by the U.S. Supreme Court in 2018, the U.S. betting market has quickly evolved into the biggest revenue generator for Flutter. FanDuel and its brand are by far the most profitable under Flutter, which also owns Betfair, Paddy Power, PokerStars, Sky Betting & Gaming, and Sportsbet. 

An overwhelming 98% of Flutter’s shareholders supported the resolution to move Flutter to a primary U.S. listing.

While Flutter's shares dipped in London following the announcement, shares closed at $187.90 in New York on Thursday.

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James Bisson
Head of Content, Betting

James Bisson is the Editor-in-Chief at Covers. He has been a writer, reporter and editor for more than 20 years, including a nine-year stint with The Canadian Press and more than five years at theScore. He has covered dozens of marquee events including the 2010 Winter Olympics, the 2006 Stanley Cup final and Wrestlemania 23, and his work has appeared in more than 200 publications, including the Los Angeles Times, the Guardian, Yahoo! Sports, the Toronto Star and The Globe and Mail.

His book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008 and earned him appearances on CBC Radio and Canada AM. He has written more than 50 sportsbook reviews, more than 200 industry news articles, and dozens of other sportsbook-related content articles.

A graduate of the broadcast journalism program at Ryerson University (now Toronto Metropolitan University), James has been an avid bettor since the early 2000s, and cites bet365 as his favorite sports betting site due to its superior functionality and quick payouts. His biggest professional highlight: Covering Canada's first Olympic gold medal on home soil – and interviewing Bret Hart. Twice.

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