BetMGM has entered into a multi-year deal with the Minnesota Vikings to become the NFL team’s official sports betting and online casino partner in Canada.
Key Takeaways
- BetMGM has become the official sportsbook and online casino partner of the Minnesota Vikings in Canada.
- BetMGM will be able to feature Vikings branding across its platforms and promotions in Ontario and Alberta.
- BetMGM will release an exclusive casino game in Canada titled Vikings Big Kick Lucky Tap.
It's a big deal for both the club and sports betting in Canada. As part of the partnership, BetMGM will be able to use the Vikings' branding and likeness across its sportsbook and online casinos, as well as feature them in its marketing activities.
The operator has also released a Vikings-themed casino game, Vikings Big Kick Lucky Tap, developed by Design Works Gaming, in which players can win by kicking a ball through the goalposts. The game is exclusively available on its online casinos in Canada.
“Vikings fans bring a level of passion and loyalty that extends well beyond game day,” said Matt Prevost, Chief Revenue Officer at BetMGM. “As the home of one of the largest collections of sports-themed casino content in North America, BetMGM is uniquely positioned to combine sports fandom with iGaming. We are eager to start football season off strong with another fantastic partnership especially as we expand our reach in Canada to Alberta.”
"As we continue to deepen our connection with Vikings fans across Canada, we're proud to welcome BetMGM as the team's official sports betting and online casino partner in Canada. Their commitment to innovation and fan engagement aligns well with our organization, and we're excited to create memorable experiences that celebrate Vikings football and connect with Canadian fans in new and meaningful ways,” added Martin Nance, Minnesota Vikings Chief Marketing Officer.
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BetMGM launches live table games in Alberta
In addition to partnering with the Vikings in Canada, BetMGM has also been expanding its offerings in Alberta since launching in the province on July 13. Last month, the operator announced it would bring live table games to its Alberta platform, streamed directly from Las Vegas.
BetMGM will stream the games through MGM Resorts International’s partnership with online gaming supplier Playtech. In addition to live dealer games such as blackjack, roulette, and baccarat, Alberta players will also be able to access Dual Play games, allowing them to play virtually with players in Las Vegas.
Among the list of live games are MGM Grand Live American Roulette, MGM Grand Live Roulette, Bellagio Live Roulette, MGM Grand Live Baccarat, and Bellagio Live Baccarat.
"Live dealer content continues to be one of the fastest-evolving categories in iGaming," said Rob Passerino, Director of Gaming at BetMGM.
"Live dealer bridges the gap between online gaming and the casino floor, creating a more immersive and engaging experience for players. The real-time interaction with professional dealers and the ability to watch hands and spins unfold live adds a sense of authenticity that really resonates with players."
