bet365 and Incentive Games Partner To Launch Two New Games for Summer Soccer Tournaments

James Bisson - Head of Content, Betting
James Bisson • Head of Content, Betting 16+ years betting experience
Updated: Jun 4, 2024 , 06:47 PM ET • 4 min read

Registered customers on bet365 can enter both the Euro Finals Group Stage Predictor and Copa Finals Group Stage Predictor in an attempt to win a share of its massive prize pool.

Italy Euro 2020
Photo By - USA TODAY Sports

One of the most popular sportsbook operators, bet365, has partnered with Incentive Games, a leading B2B games provider, to announce the launch of two new games for bet365 customers to participate in during upcoming summer soccer tournaments. 

These free-to-play games are called The Group Stage Predictor and are a free-to-play product offered by bet365, built by Incentive Games.

It’s now available for both the 2024 UEFA Euro and Copa America international soccer tournaments. The UEFA Euro Championship runs from June 14 - July 14, while Copa America kicks off on June 20 and ends on July 14. 

Group Stage Predictor details

Registered customers on bet365 can enter both the Euro Finals Group Stage Predictor and Copa Finals Group Stage Predictor in an attempt to win a share of its massive prize pool.

Entrants into either free-to-play contest are tasked with predicting the outcome of every group match in both the Euro and Copa finals. Outcomes include win, lose, or draw. Users can even edit their predictions for matches until they kick off. 

Each correct pick earns a participant a certain number of points. Points gradually increase in point value as the tournament progresses, starting with 10 points for Match Day 1, then increasing to 20 points for Match Day 2, and concluding with 30 points for Match Day 3. The more correct match outcomes that a player predicts, the more points they accrue, ascending the leaderboard. This also includes a jackpot worth over $1 million to any entrant who correctly predicts the outcome of every game. 

This product is only available to new and eligible bet365 customers, who must be at least 21 years old and physically located in a legal sports betting state or jurisdiction. Only one entry is permitted per customer. Entries can be edited or reset pre-match only, so once a fixture is in play, no changes can be made.

Entry to Group Stage Predictor is different from standard bet placement and all other bet365 promotional offers are not applicable. Euro entries close at kick-off of the last scheduled game of Match Day 1 on Tuesday, June 18, while Copa entries close at kick-off of the last scheduled game of Match Day 1 on Tuesday, June 25. 

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Collaborative remarks

Product Lead at Incentive Games, Victoria Harnett, said, “We’re so proud to once again join forces with bet365 to deliver bespoke and truly industry-leading game experiences to their users. This partnership is a testament to the power of collaboration and our shared vision of redefining free-to-play experiences, making them more engaging, and, ultimately, more rewarding.”

At bet365, a spokesperson also commented on the Group Stage Predictor product, stating, “With excitement growing for this summer’s European Championships and Copa America, we’re delighted to launch the ‘Group Stage Predictor’ game for each, in collaboration with Incentive Games. The latest in our portfolio of engaging free-to-play games, we’re confident that soccer fans will enjoy testing their prediction skills against fellow fans.”

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James Bisson
Head of Content, Betting

James Bisson is the Editor-in-Chief at Covers. He has been a writer, reporter and editor for more than 20 years, including a nine-year stint with The Canadian Press and more than five years at theScore. He has covered dozens of marquee events including the 2010 Winter Olympics, the 2006 Stanley Cup final and Wrestlemania 23, and his work has appeared in more than 200 publications, including the Los Angeles Times, the Guardian, Yahoo! Sports, the Toronto Star and The Globe and Mail.

His book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008 and earned him appearances on CBC Radio and Canada AM. He has written more than 50 sportsbook reviews, more than 200 industry news articles, and dozens of other sportsbook-related content articles.

A graduate of the broadcast journalism program at Ryerson University (now Toronto Metropolitan University), James has been an avid bettor since the early 2000s, and cites bet365 as his favorite sports betting site due to its superior functionality and quick payouts. His biggest professional highlight: Covering Canada's first Olympic gold medal on home soil – and interviewing Bret Hart. Twice.

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