A major legal sports betting operator is improving its user experience.
WynnBet has launched a new sports betting app, which allows users to wager using a single platform across all states the operator has gained market access. The new WynnBet app is currently live in six jurisdictions, which include Arizona, Colorado, Indiana, Louisiana, Tennessee, and Virginia. As of August, WynnBet has online betting sites in 11 states, including Massachusetts, West Virginia, and New York — America’s largest online gaming market.
“We are thrilled to introduce the new WynnBET app with enhanced sportsbook technology to six more markets, which continues our commitment to offer players a five-star experience in each of the states we operate in," said Wynn Sports Interactive president Ian Williams in a statement. "We would like to thank state regulators for their timely review of our new platform as well as the many WynnBET team members and partners involved in this project for their diligent work in finalizing this significant task in a short amount of time."
WynnBet plans to bring its new sports betting platform to New York and New Jersey in the coming weeks, while it plans to launch in Michigan later this year. The platform features faster deposits and withdrawals. It also provides users with access to a slew of new betting markets.
Users with existing WynnBet accounts can use the same information to access the new app.
Path to profitability
WynnBet’s new betting app comes on the heels of a promising first quarter by its parent company. In Q1 2023, Wynn Resorts generated $1.42 billion in operating revenue, up from $953.3 million for the same period last year. The company reported a net income of $12.3 million in Q1 2023 compared to a net loss of $183.3 million in Q1 2022. Despite the results, Wynn Resorts is still seeking profitability from its sports betting business.
The company’s Wynn Interactive segment, which includes its sports betting and online casino offerings, saw its operating revenue decrease by $2.4 million in Q1 2023 compared to the same period last year. Wynn Resorts is set to report second-quarter financial earnings on August 9.