William Hill US taking over Caesars' sports betting operations

The approval of Eldorado Resorts' $17.3B bid to acquire Caesars Entertainment means that William Hill US will operate all of Caesars' Las Vegas sportsbooks — and likely NJ and Indiana as well.

Patrick Everson
Posted: Jul 20, 2020 6:10 AM ET Updated: Oct 16, 2020 6:05 PM ET
Aerial view of the Las Vegas strip.
Photo By - USA Today Images

The sports betting footprint of William Hill US is about to get significantly larger. On July 8, the Nevada Gaming Commission gave its thumbs-up to Eldorado Resorts’ $17.3 billion bid to acquire Caesars Entertainment.

Subsequently, the deal cleared similar hurdles in Indiana and New Jersey, and Eldorado completed the Caesars acquisition Monday, according to Casino.org's Steve Bittenbender. That means Eldorado Resorts will take over Caesars' casino properties all across the country. William Hill US is already the exclusive sportsbook partner with Eldorado, through a September 2018 agreement, which means William Hill US will ultimately operate all books currently run by Caesars Entertainment.

William Hill US and Caesars Entertainment issued the following statement after the July 8 meeting with the Nevada Gaming Control Board and subsequently the Gaming Commission:

“William Hill currently operates Eldorado’s sportsbooks across the country. Following the closure of Eldorado’s merger with Caesars Entertainment, and subject to regulatory approvals, William Hill would begin assuming the operation of Caesars’ sportsbooks, mobile apps and trading operations. The parties are committed to ensuring a smooth transition for employees and customers.”

What does this mean for William Hill US and Caesars sportsbooks in Las Vegas?

Between sportsbooks and kiosks, William Hill US already has more than 100 locations across Nevada, including dozens in the Las Vegas area. However, the company has a limited presence on the Las Vegas Strip, at the Sahara and at Circus Circus, both on the north end of the famous stretch of Las Vegas Boulevard.

That will change dramatically. Under the agreement with Eldorado, William Hill US would take over operations at several books in the heart of the Strip, including Caesars Palace, The Linq, Planet Hollywood, Flamingo and Paris.

And with Eldorado gaining approval from Indiana and New Jersey to complete the acquisition, William Hill US will operate Caesars brick-and-mortar books in those states as well. As the aforementioned statement notes, William Hill US would also expand its mobile app footprint in Nevada, Indiana and New Jersey.

Where can I bet on sports in the U.S.?

There are many online sportsbooks and casinos in the U.S. Check out the best sportsbooks available where you live.

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