GeoComply Appoints Gaming Industry Veteran Kip Levin as CEO

Former FanDuel president Kip Levin has joined security and compliance firm GeoComply.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Mar 4, 2025 • 13:38 ET • 4 min read
Photo By - Imagn Images.

GeoComply has unveiled a leadership change by hiring Kip Levin as CEO on March 4.

Levin has more than 20 years of executive experience at top digital and technology companies, including FanDuel and Ticketmaster.

Levin's appointment is part of a broader strategic move within the geolocation and compliance technology firm's executive team. Co-founder Anna Sainsbury will assume the role of Executive Chairman, and co-founder David Briggs will refocus on Product and Innovation.

Levin has a history of top leadership roles in companies at the forefront of the digital revolution. His most recent role was as Strategic Advisor at FanDuel, but he previously served as CEO of FanDuel's U.S. business, where he was a member of the branding company's rapid expansion in the intensely competitive online gaming and sports betting industries.

Prior to joining FanDuel, Levin was a Ticketmaster veteran for more than a decade, serving as Senior VP of Product and Digital. There, he managed Ticketmaster's product direction, eCommerce businesses, and growth of its mobile and resale businesses.

GeoComply's leadership restructuring is intended to enhance its ability to predict and react to the evolving regulatory and technology needs of its sector. The firm is at the forefront of facilitating compliance with jurisdictional needs, preventing fraud, and providing secure transactions for online gaming operators, fintech companies, and other online entities.

As the legalization of Internet-based gaming continues to expand in the U.S and globally, GeoComply's technology remains at the forefront of authenticating users' locations and ensuring regulatory compliance.

Leading the Way for a New Era for GeoComply

Levin's recruitment as CEO coincides with GeoComply's push to define existing and emerging markets further. There is growing demand for geolocation and compliance services as global online gaming and electronic transactions take greater importance, and his recruitment is timely to allow GeoComply leadership to reposition their resources.

In her position as Executive Chairman of GeoComply, Sainsbury will remain engaged in influencing the company's long-term direction while passing on day-to-day duties to Levin.

Briggs will also focus on Product and Innovation. With a background in developing and delivering compliance-driven technology solutions, he will continue to lead the development and expansion of GeoComply's products.

“We are thrilled to welcome Kip Levin to GeoComply,” said Sainsbury. “His extensive experience and strategic vision are perfectly aligned with our commitment to delivering exceptional value to our customers. I am confident that under his leadership, GeoComply will continue to innovate and expand its global footprint, ensuring we remain at the forefront of geolocation security and fraud prevention. This transition enables me to dedicate more time to our long-term strategic direction, focusing on how we can better serve our partners.”

GeoComply’s Super Bowl Extravaganza

In recent news, GeoComply revealed its betting data from the Super Bowl LIX showdown between the Kansas City Chiefs and the Philadelphia Eagles. 

The geolocation compliance technology group noted a 14% increase in betting accounts year-on-year, with 724,400 new wagering accounts created across the United States in regions where online sports betting is legalized. 

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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