Florida AG Demands Social Media Sites Stop Hosting Sweeps Casino Ads

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor 15+ years betting experience
Updated: Sep 28, 2026 , 01:05 PM ET • 4 min read

The companies have until Oct. 23 to explain how they will prevent sweepstakes casino ads from reaching Florida residents.

Photo By - Reuters Connect. Florida Attorney General James Uthmeier speaks during a press conference in Pensacola on May 23, 2025, to discuss the state’s teen vaping crisis.

Florida Attorney General James Uthmeier has sent letters to social media companies, including Google, Meta, Reddit, Snap, and TikTok, after his office identified advertising for online sweepstakes casinos that it deems unauthorized to operate in the state.

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Key Takeaways
  • Florida AG James Uthmeier has targeted social media companies over sweepstakes casino advertising.
  • Google, Meta, Reddit, Snap, and TikTok have until Oct. 23 to respond to the letters.
  • The companies must outline measures to prevent sweepstakes casino ads from reaching Florida residents.

The companies have been given until Oct. 23 to confirm they have stopped promoting sweepstakes gaming sites, including Stake, Chumba, LuckyLand, and Global Poker, to Florida residents.

Uthmeier also said the companies must respond in writing with details of the measures they will implement to prevent further advertising of the platforms in Florida.

“Through these lawsuits, my office has made it clear that Florida will not tolerate illegal gambling, and we will pursue both those who operate and those who facilitate these criminal operations,” Uthmeier wrote in his letter.

He added, “(The platforms are) not authorized to operate gambling websites or online casinos in Florida. The promotion and advertisement of such illegal gambling in Florida is similarly unlawful under Florida law. Google therefore cannot advertise these illegal ‘sweepstake’ websites on its social media platforms in Florida.”

Online real-money casino gaming is currently illegal in Florida, while Hard Rock Bet is the state’s only authorized online sports betting platform.

The letters follow Uthmeier's legal action in August. His office filed two complaints in Hillsborough County Circuit Court against Stake and VGW, whose brands include Chumba Casino, LuckyLand, and Global Poker, as well as payment processors connected to the platforms.

The lawsuits alleged the companies were running illegal online gambling operations and violating Florida gambling laws and the Florida Deceptive and Unfair Trade Practices Act.

Florida joins list of states targeting sweeps casinos

Florida’s action comes as other U.S. states introduce restrictions on sweepstakes casinos. Maine Governor Janet Mills signed LD 2007 in April, outlawing dual-currency sweepstakes platforms.

The law covers the operation and promotion of qualifying platforms and establishes civil and criminal penalties, including fines of $10,000 to $100,000 per violation, with fines going directly to Maine’s Gambling Addiction Prevention and Treatment Fund.

Indiana also introduced legislation targeting sweepstakes casinos, with Governor Mike Braun signing HB 1052 into law in March. The law prohibits online sweeps games that use dual-currency systems and simulate casino-style or lottery games.

Tennessee, Louisiana, and Oklahoma also introduced measures this year that restrict or target sweepstakes gaming operations.

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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