Caesars Launches Retail Sportsbooks in New Mexico

In-person sportsbooks opened at Route 66 Casino Hotel, Casino Xpress, and Dancing Eagle Casino via Laguna Development Corporation partnership.

Matt MacKay - News Editor at
Matt MacKay • News Editor
May 21, 2024 • 11:51 ET • 4 min read
Caesars Sportsbook
Photo By - USA TODAY Sports

Caesars Entertainment in partnership with Laguna Development Corporation (LDC) launched several retail sportsbook locations at various LDC gaming properties in New Mexico on Monday.

New Mexico sports bettors can now wager in-person at newly opened Caesars Sportsbook locations that include Route 66 Casino Hotel, Casino Xpress, and Dancing Eagle Casino in the Land of Enchantment. New Mexico is one of five states that exclusively offers retail sports betting. Online sports betting has yet to be approved by the state’s legislature.

“We are excited to partner with one of the world’s leading gaming companies to provide New Mexico sports fans a world-class wagering experience that connects our guests with sporting events around the country and world," said Maxine Velasquez, president and CEO of LDC. "The introduction of Caesars Sportsbook to the Albuquerque metro market represents our long-held strategy to bring guests the finest products and services available in the industry.”

While sports betting is new to Dancing Eagle Casino, Route 66 Casino Hotel is already a popular sports betting location, offering a great set-up for sports bettors to enjoy watching their favorite games and matchups. 

“As we continue to make improvements and upgrades throughout our casino and restaurants this year, we are also providing our guests with new special amenities, including access to one of the country’s leading sports betting brands," Route 66 Casino Hotel general manager Adrian Fox said. "Wagering options on the Caesars Sportsbook platform are nearly unlimited in scope, encompassing sports from around the world.”

Background on Caesars & LDC

Caesars Entertainment, Inc. is the largest casino entertainment company in the United States. Starting in Reno, Nevada back in 1937, Caesars Entertainment has expanded through new resorts and other acquisitions. 

It currently operates under brand names that include Caesars, Harrah’s, Horseshoe, and Eldorado. Customers can enjoy a diversified gaming catalog with plenty of amenities in the entertainment and hospitality sectors. Plus, an extensive selection of mobile and online gaming and sports betting options. Caesars Rewards loyalty program is available for customers using any of Caesars’ products to enhance their experience.

Laguna Development Corporation was created in 1998 to build a future for the Pueblo of Laguna in New Mexico. LDC began in the retail market, quickly expanding to gaming, food and beverage, then entertainment and hospitality. Owned by the Pueblo of Laguna, LDC manages and operates over half a dozen casino and resort locations in New Mexico.  

“LDC shares our passion for treating guests like royalty," said Eric Hession, president of Caesars Digital. "We believe that bringing our first-class Caesars Sportsbook locations and sports betting kiosks to their historic properties will provide an elevated and rewarding sports wagering experience built for the modern sports fan 21 and older in New Mexico.”

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