Best New Betting Sites in the US in 2023 [State-by-State Guide]
Your wagers always settle — but you don’t have to.
Our guide to the best new betting sites will explore new online U.S. sportsbooks that have launched in legal states in the past year. Learn how to identify three new sports betting apps to add to your starting rotation and improve your sports betting experience in 2023.
New sports betting sites
| Online sportsbook | Welcome bonus | New states | Promo code |
|---|---|---|---|
| Bally Bet Review | First bet match up to $250 |
AZ, NY | No promo code required |
| Barstool Sportsbook Review |
KS, MA, MD OH |
No promo code required | |
| bet365 Review | Bet $1, get $365 in bonus bets |
CO, OH | No promo code required |
| Betfred Review | Up to $1,111 bonus |
OH | No promo code required |
| betJACK | $200 deposit match | OH | No promo code required |
| Betly Review | $250 risk-free bet |
TN | No promo code required |
| BetMGM Review |
KS, MA, MD, OH |
No promo code required | |
| Betr Review | $100 in bonus credits | OH | No promo code required |
| BetRivers Review |
MD, WV |
SPORTS |
|
| Betsafe Review | $500 risk-free bet |
CO | No promo code required |
| BetSaracen | N/A | AR | N/A |
| Betway Review | $250 bonus bet |
OH | No promo code required |
| Caesars Sportsbook Review |
KS, MA MD, OH |
COVERSBONUSFULL COVERSBONUSPICS (MD) CVS1BET (OH) |
|
| DraftKings Review |
KS, MD, OH, OR MA |
No promo code required | |
| Eagle Casino & Sports | $1,000 risk-free bet | MI | No promo code required |
| FanDuel Review |
KS, MD, OH MA |
No promo code required | |
| Hard Rock Review | $100 in risk-free bets |
AZ, VA | No promo code required |
| Oaklawn Sports | $250 in first bet insurance | AR | No promo code required |
| PointsBet Review |
KS, LA, MD, OH, PA |
No promo code required |
|
| SI Sportsbook Review |
VA MI |
No promo code required WIN100 |
|
| SuperBook Review | $250 first bet bonus |
TN | No promo code required |
| Tipico Review |
IA OH |
No promo code required | |
| Unibet Review | $250 risk-free bet |
AZ | No promo code required |
| Wagr | N/A | TN | N/A |
| WynnBET Review | Bet $100, get $100 |
AZ, MA | No promo code required |
New betting sites in the news
New betting sites in Arizona
Legal sports betting in Arizona became a reality when seven new betting platforms went live in the Grand Canyon State on Sept. 9, 2021. Currently, 17 sportsbooks are active in Arizona.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| Bally Bet Review | First bet match up to $250 |
Bet.Works
|
Footprint Center | May 5, 2022 |
| Hard Rock Review | $100 in risk-free bets |
GiG | N/A | April 8, 2022 |
New betting sites in Arkansas
Arkansas sports betting involves just three legal betting sites. The mobile betting app, Betly, went live on March 5, 2022. Betly was joined by BetSaracen and Oaklawn Sports later in 2022.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| BetSaracen | N/A | IGT | Saracen Casino Resort | May 10, 2022 |
| Oaklawn Sports | $250 in first bet insurance | Kambi | Oaklawn Casino Racing Resort | Sept. 2, 2022 |
New betting sites in Colorado
With an unprecedented 26 online sportsbooks, Colorado leads the charge among states with legal sports wagering. UK-based bet365 headlines the list of operators to join the Colorado sports betting market in 2022.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| bet365 Review | Bet $1, get $365 in bonus bets |
bet365 | N/A | Sept. 1, 2022 |
| Betsafe Review | $500 risk-free bet |
Betsson | N/A | March 28, 2022 |
| ClutchBet | TBD | BlueBet | N/A | TBD |
New betting sites in Illinois
Although Illinois sports betting has been legal since 2020, bettors rejoiced when the state moved back to remote registration on March 5, 2022. The Prairie State has been stuck on seven legal betting sites since early 2022, but new entrants could arrive in 2023.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| Circa Sports Review | TBD | Circa | American Place | Coming soon |
| Hard Rock Review | TBD | GiG | Hard Rock Casino | Coming soon |
New betting sites in Indiana
Indiana is already home to heavy hitters like FanDuel, DraftKings, BetMGM, and Caesars Sportsbook. More Indiana sportsbooks are on the way, including Aussie newcomer BlueBet and its American brand, ClutchBet.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| ClutchBet | TBD | BlueBet | Horseshoe Casino - Hammond | TBD |
New betting sites in Iowa
The online Iowa sports betting roster grew with the January 2023 addition of Tipico Sportsbook. Hawkeye State bettors can now wager with 18 betting sites.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| ClutchBet |
Bet $10, get $50 |
BlueBet | N/A | Sept. 19, 2022 |
| Tipico Review | Deposit match up to $250 |
Tipico | N/A | Jan. 11, 2023 |
New betting sites in Kansas
Kansas sports betting is legal, and six sportsbooks went live on Sept. 1, 2022, for the state's 'soft launch.' Eager bettors can get started by checking out the best Kansas sports betting bonuses and promo codes below.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| Barstool Sportsbook Review | Up to $1,000 risk-free bet |
Kambi | Hollywood Casino at Kansas Speedway | Sept. 1, 2022 |
| BetMGM Review | $1,000 back in bonus bets |
BetMGM | Kansas Crossing Casino | Sept. 1, 2022 |
| Caesars Sportsbook Review | Up to $1,250 on Caesars |
Caesars | Kansas Crossing Casino | Sept. 1, 2022 |
| DraftKings Review | Bet $5 to win $150 in bonus bets |
SB Tech | Boot Hill Casino | Sept. 1, 2022 |
| FanDuel Review | $1,000 no sweat first bet |
Flutter | Kansas Star Casino | Sept. 1, 2022 |
| PointsBet Review | 5 x $50 in second chance bets |
PointsBet | Kansas Crossing Casino | Sept. 1, 2022 |
New betting sites in Louisiana
Bayou State bettors placed their first wagers on Jan. 28, 2022 — the official launch of online sports betting in Louisiana. Six sportsbooks went live on day one, including FanDuel, DraftKings, and BetMGM. PointsBet became LA's latest market entrant when it went live on Sept. 22, 2022.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| PointsBet Review | 5 x $50 in second chance bets |
PointsBet | N/A | Sept. 22, 2022 |
New betting sites in Maryland
Maryland sports betting launched on Dec. 9, 2021, but online betting did not go live until Nov. 23, 2022. Familiar names like DraftKings, FanDuel, and BetMGM are now operating in the Old Line State. Here are the top Maryland sports betting bonuses and promo codes:
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| Barstool Sportsbook Review | Up to $1,100 bonus |
Kambi | Hollywood Casino Perryville | Nov. 23, 2022 |
| BetMGM Review | $1,000 back in bonus bets |
BetMGM | MGM National Harbor Casino | Nov. 23, 2022 |
| BetRivers Review | Up to a $500 free bet |
Kambi | Bingo World | Nov. 23, 2022 |
| Caesars Sportsbook Review | Up to $1,500 on Caesars |
Caesars | Horseshoe Baltimore Casino | Nov. 23, 2022 |
| DraftKings Sportsbook Review | Bet $5 to win $150 in bonus bets |
SBTech | Timonium Racetrack | Nov. 23, 2022 |
| FanDuel Review | $1,000 no sweat first bet |
Flutter | Live! Casino & Hotel | Nov. 23, 2022 |
| PointsBet Review | 5 x $50 in second chance bets |
PointsBet | Riverboat on the Potomac | Nov. 23, 2022 |
Recent Maryland sportsbook updates
Dec. 14, 2022: SWARC awards mobile sports betting licenses to Bally Bet and WynnBET.
Nov. 23, 2022: Online sportsbooks fully launch in Maryland. Seven new betting sites go live in the Old Line State.
New betting sites in Massachusetts
Massachusetts sports betting arrived on March 10, 2023, with six operators. Betr, Bally Bet, and Fanatics Sportsbook are expected within the next two months, while Betway is aiming for Q1 2024. The Massachusetts sports betting bonuses and promo codes will soon be available to Bay State bettors.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| Bally Bet Review | TBD | Bet.Works | N/A | May 2023 (est) |
| Barstool Sportsbook Review | Up to $1,010 bonus | Kambi | Plainridge Park Casino | Mar. 10, 2023 |
| BetMGM Review | $1,000 back in bonus bets | BetMGM | MGM Springfield | Mar. 10, 2023 |
| Betr Review | TBD | Simplebet | N/A | March 2023 (est) |
| Betway Review | TBD | Betway | N/A | Q1 2024 (est) |
| Caesars Sportsbook Review | $1,500 on Caesars | Caesars | Raynham Park | Mar. 10, 2023 |
| DraftKings Sportsbook Review | Bet $5, get $200 | SBTech | N/A | Mar. 10, 2023 |
| Fanatics Sportsbook Review | TBD | Amelco | N/A | May 2023 (est) |
| FanDuel Review | Bet $5, get $200 | Flutter | N/A | Mar. 10, 2023 |
| WynnBET Review | Bet $100, get $100 | GAN | Encore Boston Harbor | Mar. 10, 2023 |
Recent MA sportsbook updates
Feb. 23, 2023: Karen Wells, MGC Executive Director, reveals that PointsBet will withdraw its bid for a Massachusetts online sports betting license.
Feb. 21, 2023: Caesars informs the industry that it expects to launch its online betting site on March 10, 2023, to coincide with the start of legal online sports betting in Massachusetts.
Jan. 25, 2023: bet365 tells Covers it has withdrawn its application for a mobile sports betting license in Massachusetts.
Jan. 20, 2023: Retail sports betting in MA will go live at 10:00 a.m. ET on Jan. 31, 2023.
Jan. 19, 2023: Six online operators are approved for a March launch in Massachusetts: Bally Bet, Betr, Betway, DraftKings, FanDuel, and PointsBet.
New betting sites in Michigan
Sports bettors welcomed a 15th Michigan sportsbook to the Wolverine State when SI Sportsbook launched in August 2022.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| Eagle Casino & Sports | $1,000 risk-free bet | GAN | Soaring Eagle Casino | April 14, 2022 |
| SI Sportsbook Review | Bet $5, win $100 |
Kambi | N/A | Aug. 16, 2022 |
New betting sites in New York
New York immediately became North America's largest and most profitable sports betting market when its first four new betting sites launched on Jan. 8, 2022. Now that all nine licensed mobile New York sportsbooks have gone live, NY bettors have more options than ever before.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| Bally Bet Review | No bonus - Sign up now |
Bet.Works | N/A | July 7, 2022 |
New betting sites in Ohio
Ohio sports betting went live on Jan. 1, 2023. Check out 16 new betting sites in the Buckeye State and claim the best Ohio sports betting bonuses and promo codes below.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| Barstool Sportsbook Review | $1,000 new player bonus |
Kambi | Hollywood Casino (Columbus and Toledo), Hollywood Gaming (Dayton Raceway and Mahoning Valley Race Course) | Jan. 1, 2023 |
| bet365 Review | Bet $1, get $365 in bonus bets |
bet365 | N/A | Jan. 1, 2023 |
| Betfred Review | Up to $1,111 bonus |
OpenBet | N/A | Jan. 1, 2023 |
| betJACK | $200 deposit match | Kambi | JACK Cleveland Casino, JACK Thistledown Racino | Jan. 1, 2023 |
| BetMGM Review | $1,000 back in bonus bets |
BetMGM | MGM Northfield Park, Great American Ball Park | Jan. 1, 2023 |
| Betr Review | $50 in bonus credits | Simplebet | N/A | Jan. 1, 2023 |
| BetRivers Review | $500 2nd chance bet |
Kambi | Pro Football Hall of Fame | Jan. 1, 2023 |
| Betway Review | $250 bonus bet |
Betway | N/A | Jan. 1, 2023 |
| Caesars Sportsbook Review | Up to $1,500 on Caesars |
Caesars | Rocket Mortgage FieldHouse, Scioto Downs | Jan. 1, 2023 |
| DraftKings Sportsbook Review | Bet $5 to win $150 in bonus bets |
SBTech | N/A | Jan. 1, 2023 |
| FanDuel Review | $1,000 no sweat first bet |
Flutter | Belterra Park Cincinnati | Jan. 1, 2023 |
| Hard Rock Sportsbook Review | $200 bonus bet |
GiG | Hard Rock Casino Cincinnati | Jan. 1, 2023 |
| MVGBet | $250 instant repay first bet | TBD | N/A | Jan. 1, 2023 |
| PointsBet Review | 5 x $50 in bonus bets |
PointsBet | N/A | Jan. 1, 2023 |
| SuperBook Review | $250 first bet bonus |
IGT | FC Cincinnati | Jan. 1, 2023 |
| Tipico Review | Deposit $10, get $50 |
Tipico | Columbus Crew | Jan. 1, 2023 |
OH only. 21+. New users and first wager only. Must register with eligible promo code. Bet amount of qualifying wager returned only if wager is settled as a loss. Maximum bet credit $1,500; must be used within 14 days of receipt. See Caesars.com/promos for full terms. Void where prohibited.
Recent Ohio sportsbook updates
Jan. 5, 2023: The Ohio Casino Control Commission issues notices of violation to BetMGM, Caesars Sportsbook, and DraftKings. The three new betting sites advertised "free bets" and "risk-free bets" and failed to communicate responsible gambling messaging clearly in Ohio.
New betting sites in Oregon
Oregon bettors said goodbye to the much-maligned Scoreboard betting app in 2022. The SBTech-powered sportsbook and lone Oregon sports betting platform was replaced with one of the best betting apps in the business — DraftKings.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| DraftKings Review | No sweat bet up to $100 |
SBTech | N/A | April 14, 2022 |
New betting sites in Pennsylvania
PointsBet joined one of the nation's largest sports betting markets in Feb. 2022, giving Pennsylvania gamblers a 14th PA sportsbook to explore. Now, in 2023, bet365 projects as the next sportsbook operator to join the Keystone State betting landscape.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| bet365 Review | Coming soon | bet365 | N/A | 2023 (est) |
Recent PA sportsbook updates
Jan. 9, 2023: Churchill Downs subsidiary Presque Isle Downs & Casino partners with bet365 to bring online sports betting and iGaming to PA. Eilers & Krejcik Gaming predicts bet365 will be operating its online sportsbook in 10 or more states by the end of 2023.
New betting sites in Tennessee
Tennessee's online-only sports betting market continues to thrive in 2023. Volunteer State bettors can now register and claim sign-up bonuses at 11 Tennessee sports betting sites.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| Betly Review | $250 risk-free bet |
IGT | online only | Aug. 16, 2022 |
| Hard Rock Sportsbook Review | $100 risk-free bet |
GiG | online only | Sept. 6, 2022 |
| SuperBook Review | $250 first bet bonus |
IGT | online only | Apr. 27, 2022 |
New betting sites in Virginia
Hard Rock Sportsbook launched online and retail operations in Virginia in 2022. With two new mobile VA sportsbooks, Virginia is now up to 13 licensed operators.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| bet365 Review | Bet $1, get $265 in bonus bets |
bet365 | N/A | 2023 (est) |
| Hard Rock Review | $100 in risk-free bets |
GiG | Hard Rock Hotel and Casino Bristol | March 31, 2022 |
| SI Sportsbook Review | Bet $10, get $50 |
888 | N/A | May 9, 2022 |
New betting sites in West Virginia
With the addition of BetRivers, there are now nine WV sports betting sites doing business in the Mountain State.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| BetRivers Review | Up to a $500 free bet |
Kambi | N/A | June 7, 2022 |
New betting sites in Wyoming
Wyoming joined Tennessee as an online-only sports betting market in Sept. 2021. By the numbers, four Wyoming sports betting apps may not seem like much, but the state's roster of betting platforms packs a serious punch, offering some of the best sign-up bonuses in the U.S. market.
| Online sportsbook | Welcome bonus | Odds provider | Retail venue | Launch date |
|---|---|---|---|---|
| PointsBet Review | 5 x $50 in second chance bets |
PointsBet | online only | TBD |
Why try a new sportsbook?
There are many reasons to try out a new sports betting platform. If you’re hesitant to create an account with a new sportsbook, consider the following:
New sportsbook pros and cons
More sign-up bonuses and promotions Gain access to better odds More betting markets available Potential for a better user experience Fast and convenient banking Improved customer support Unique sportsbook features Free to download — no commitment
Takes time to research new sportsbooks Loyalty rewards may be more difficult to unlockLet's take a closer look at some of the biggest reasons to spread out your bankroll and take advantage of everything the best new sportsbooks of 2023 have to offer.
Sign-up bonuses
When you create accounts with multiple sportsbooks, you can claim exclusive sign-up bonuses from each operator. These welcome offers can boost your bankroll immediately and allow you to use your initial deposit and wager on an underdog pick you may not have been as comfortable backing otherwise.
The most common sportsbook sign-up bonuses include risk-free bets and deposit matches.
Line shopping
With a collection of mobile betting apps on your iPhone or Android device, you can bounce from sportsbook to sportsbook and track down the most favorable betting lines. The disparity between betting sites can be jarring at times, and if you’re not looking elsewhere, you may find yourself paying more vig than you should be.
You can also check out our odds page to view the odds provided by the best sports betting sites in your region.
More betting markets
Not all betting apps offer the most comprehensive live betting section for NFL props. Having three or four options at the ready makes it easy to locate the wagers that matter to you.
By limiting yourself to one or two sportsbooks, you’re most likely missing out on a plethora of betting opportunities.
Payment options
Sportsbook deposit and withdrawal methods can vary across different mobile betting apps. Look into new betting sites in your region if your favorite app doesn’t support your preferred credit card, debit card, or e-wallet. It’s always beneficial to have a platform you can rely on for quick deposits and withdrawals using the most convenient banking method for you.
Strengths and weaknesses
It’s very difficult to find a sports betting site that ticks all of the boxes. By expanding your collection of betting apps, you may find that you regularly turn to one betting app for NFL same-game parlays, one for NBA props, one for superior odds (and boosts!), and another for quick PayPal transactions.
Leveraging what each betting site does well will allow you to take advantage of each platform’s defining features.
Better user experience
To put it simply: If you haven’t tried another sportsbook, you’ll never know if there’s a platform out there that you prefer to your current betting app. Claim a few welcome bonuses and test out some new options. You may find better sports betting sites with more favorable odds and promotions, quicker banking, and a top-notch user experience.
What makes a great new betting site?
The best new betting sites have standout features that keep sports bettors engaged and satisfied. Whether it’s a smooth and responsive mobile experience, unique features and bet types, or lightning-quick withdrawals, these sportsbooks are top-of-class when it comes to serving their customers a premium betting experience.
Mobile betting experience
When feeling out a new sports betting site or mobile app, it doesn't take long to discover what you like — and what you're not so fond of. Sportsbooks that load quickly, are easy to navigate, and have intuitive menus and large buttons typically stand out above the rest.
Unique features
Sportsbooks are constantly experimenting with unique promos and features. Look for live early cash out opportunities, odds boosts, referral programs, a casino section, and more. Some new betting sites may even offer app-only promos for customers who've downloaded the sportsbook's mobile betting app.
Bet types
The best new sports betting sites give their users ample betting opportunities. You’ll find moneylines, point spreads, and Over/Unders (totals) just about everywhere, but the top sportsbooks separate themselves by offering great live betting sections, same game parlays, and more props than you know what to do with.
Payout speed
Quick and easy access to your winnings is paramount at the best new betting sites. Ensure your sportsbook meets your expectations and dishes out your funds in a reasonable amount of time.
Security
All new betting sites on this page have been thoroughly tested and reviewed by our Covers experts. What’s more, each betting site is licensed with and regulated by your state lottery or gaming commission. Rest assured that your personal information and account balance is safe and secure with these sportsbook operators.
How to select from the best new betting sites
Now that we’ve highlighted everything you should take into consideration, it’s time for you to determine what matters most to you. Here’s how to take a deeper dive before making a final decision on which new sports betting sites to choose in 2023.
Read unbiased reviews
Using the Covers BetSmart System™, the Covers team puts in the work to bring you comprehensive reviews of legal sportsbooks in your region. Check out our sportsbook reviews, pick out a handful of betting apps, and download them to your mobile device.
Try them yourself
Once downloaded, you’ll be free to explore everything each of the best sports betting apps offers. Get a feel for the menus, load times, and complete mobile experience. Don’t forget to dive into the betting markets and browse the current sportsbook bonuses and promos section.
Register with your favorite betting sites
With a bevy of welcome bonuses at your disposal, registering and making a qualifying deposit is a no-brainer. Claiming risk-free bets and deposit match bonuses is a fantastic way to get started on a new platform.
But consider the entire sportsbook experience before ruling out a worthy betting app. A less than optimal welcome bonus doesn’t represent everything a platform has to offer.
With your new accounts funded, you’ll be ready to place your inaugural bets. Take a few minutes to read over the terms and conditions associated with any free bets you’ve acquired to ensure you’re meeting minimum wagering requirements and betting on an eligible market.
More betting resources
Best new betting sites FAQ
Every new betting site in this guide is licensed and regulated at the state level. Each of these sportsbooks operates legally in your state and treats sensitive customer data with the utmost care.
Check out the above guide or our state betting guides to see which new sports betting sites are available in your region today.
No, but most sportsbook operators continue offering new customers exciting sign-up bonuses in 2023.
We’ve only tracked betting sites that have launched in each state in the past year. Additionally, some states have not indicated a willingness to expand beyond one or two legal and regulated betting sites.
This depends on your region. FanDuel, DraftKings, Caesars, and BetMGM have entered new markets in the past year. These sportsbooks would be considered the best new betting sites.
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Jeff has been reviewing sportsbooks and covering North American sports betting full-time since 2021. The former NHL prospects writer has crafted over 100 reviews and guides for the Covers community and has been sweating his own picks for over a decade.
