Meet Joshua Howe, Our Content Manager
Joshua Howe
Content Manager
4+ Years ExperienceJoshua Howe is a content manager at Covers, helping make smarter sports bettors since 2021. An experienced writer and editor, he has developed a sterling reputation within the iGaming space as a meticulous and thoughtful content creator, consistently focused on editorial leadership and strategy, engaging diverse audiences, providing authoritative industry analyses, delivering SEO-friendly experiences, and crafting compelling stories across multiple mediums. He has reviewed over 30 sportsbooks and has been placing his own wagers for four years and counting.
What makes Joshua an expert?
Experience
Before joining Covers, Joshua spent the early period of his professional career writing and editing for various outlets in the sports media industry. Most notably, he worked as an associate editor with Sportsnet Canada, a Toronto Raptors beat reporter with Raptors Republic and ClutchPoints, and a features writer with Raptors.com.
Now a veteran of the online sports, media, and publishing paradigms, Howe has developed an acumen for recognizing high-quality, user-driven content, storytelling across multiple mediums, and engaging diverse audiences.
Covers.com
- Content Manager
- November 2024 – Present
- Caesars Sportsbook Promo Code
- Publication
- Best Ohio Sportsbook Promos
- Publication
- Senior Content Editor
- December 2023 – November 2024
- New York Sports Betting
- Publication
- Content Editor
- November 2021 – December 2023
- Canada Sports Betting Sites
- Publication
Sportsnet.ca
- Associate Editor
- July 2020 – March 2021
- Examining Raptors' trade options for Harden: Should they go all in?
- Publication
- Clippers' Serge Ibaka: 'I never thought I would leave the Raptors'
- Publication
Education
A lifelong lover of the written word, Joshua attended Wilfrid Laurier University in Waterloo from 2012 to 2016, graduating with a Bachelor of Arts in Honours English. In the ensuing years, he went on to complement his degree with post-grad certificates in Publishing and Sports Journalism, both acquired through Centennial College's Story Arts Centre in Toronto.
Centennial College, Toronto
- Certificate, Sports Journalism
- January 2019 - January 2020
Centennial College, Toronto
- Certificate, Publishing (Books, Magazines & Electronic)
- September 2016 - May 2017
Wilfrid Laurier University, Waterloo
- Bachelor of Arts (BA), Honours English and Film Studies
- September 2012 - June 2016
4+ years in iGaming
Joshua has garnered over four years of experience in sports betting and iGaming, building a sterling reputation as a meticulous and thoughtful content creator.
Passion for writing
Joshua has been writing since he was old enough to hold a pencil, and now stands as a published author, poet, film reviewer, sportswriter, and betting expert.
15+ years in content
Whether writing or editing, Joshua has been creating and curating quality content for nearly half of his life.
Diverse experience
Joshua's vast content-related experience includes editorial leadership and strategy, authoritative industry analyses, delivering SEO-friendly experiences, and more.
How does Joshua stay up to date?
To stay ahead in an ever-evolving betting landscape, Joshua closely monitors legislative developments, industry shifts, sportsbook platform enhancements, and market trends. He gets most of his news through in-house journalists Geoff Zochodne and Ryan Butler, who deliver daily hits on the space's biggest stories.
Industry News
Covers’ industry news team has its pulse on the iGaming sector, publishing stories in real time while providing readers with well-balanced and informed content.
Vixio
With Vixio, I can keep pace with constantly shifting gambling regulations across 180+ jurisdictions, empowering smarter decisions and minimizing compliance risks.
Q&A with Joshua Howe
Where does your love of sports come from?
I wasn't a massive sports fan until 2003 (I would have been nine years old), when I witnessed my first LeBron James breakaway tomahawk slam — a force so powerful that it rattled all the way from the shuddering rim through my television screen and into my bones. From that moment, I was hooked.
Did you play sports growing up?
Yes, and I still do. When I was young, I participated in all sorts of sports — from soccer to volleyball to swimming. These days, I mostly stick to pick-up basketball, competing in the occasional tournament or two.
What do you look for in a sportsbook?
Aside from the typical factors (competitive lines, a robust menu, etc.), I always look for a reliable live betting section. As one of the most immersive betting experiences on the market today, a sportsbook's in-play offering needs to have up-to-the-moment odds, easily scannable visuals, and lightning-quick loading times.
What's your best advice for sports bettors?
Remember: Sports betting is meant to be a fun, recreational pastime, not a means to get rich quickly. Always place wagers while in the proper mindset and be aware of all of the responsible gambling tools at your disposal, such as self-exclusion lists, timeouts, and spending limits.
If you're new to sports betting or simply prefer viewing odds through a particular lens, Covers' odds calculator is an excellent tool. And, if you're looking to consistently wager parlays, its sister tool, the parlay calculator, is invaluable.
Joshua's areas of expertise
Howe's expertise is merely a symptom of his desire to create the most prodigious and user-friendly commercial content in the sports betting space. Whether it's listening to industry podcasts, tracking iGaming legislation, or toying with new sportsbook features, it all serves the singular goal of helping make smarter sports bettors.
Content expertise
Joshua is always most concerned with generating prolific content that meets user needs, establishes trust, and provides an overall engaging experience.
Operator promos
Among the many topics that fall under Joshua's expertise are operator promos. He takes care to break down convoluted terms and conditions into digestible bites, pinpoint which offers provide the most tangible value, and provide a level of transparency that aligns with user expectations.
Sportsbook reviews
During his time with Covers, Joshua has written and maintained over 25 sportsbook reviews, ranging from major operators like bet365 and FanDuel to smaller players such as Golden Nugget and Borgata.
Joshua's memories
🚀 Big Win
Joshua's favourite futures win came in 2022, when he backed Toronto's Scottie Barnes at +1100 to win the NBA's Rookie of the Year award.
😭 Bad Beat?
Expecting the Oklahoma City Thunder to run roughshod over the underdog Indiana Pacers in the 2025 NBA Finals, Joshua assumed the series would last a snappy five games. That was not the case, dear reader.
Joshua has also been featured in:
- Raptors.com
- Raptors Republic
- ClutchPoints
- Scene Creek
- TIFF 2017 Review: The Breadwinner
- Publication
- Riobard and the Townsfolk
- Book (Coming 2025)
- Publication
Joshua's Articles
It's not just Joshua doing the research
Ryan Butler
Senior News Analyst
Ryan is a Senior Editor at Covers reporting on gaming industry legislative, regulatory, corporate, and financial news. He has reported on gaming since the Supreme Court struck down the federal sports wagering ban in 2018. Based in Tampa, Ryan graduated from the University of Florida with a major in Journalism and a minor in Sport Management. Before reporting on gaming, Ryan was a sports and political journalist in Florida and Virginia. He covered Vice Presidential nominee Tim Kaine and the rest of the Virginia Congressional delegation during the 2016 election cycle. He also worked as Sports Editor of the Chiefland (Fla.) Citizen and Digital Editor for the Sarasota (Fla.) Observer.
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Peter Clarke
Senior Editor
Peter Clarke is dedicated to keeping bettors informed about the biggest sports betting events, such as the Super Bowl and March Madness, and the best way to cash in on sportsbook promos. He's also always on top of the latest welcome offers from the biggest sportsbooks, so he can share the best deals and the most exciting games to use them on every day.
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Matt Burke
Contributor
Matt Burkewas born and raised in Massachusetts but also spent a few years in sunny San Diego, California, accomplishing every eight-year-old boys dream - writing the bios on the back of baseball cards. Matt began writing and editing sports betting content in 2018, founding MetroBet - a sports betting content platform under the Metro Newspapers umbrella (now AMNY).
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