Welcome to Super Bowl 60, aka the Benito Bowl. Bad Bunny is set to take the halftime stage as the Seahawks and Patriots battle for the trophy.
If you’re new to Bad Bunny’s music and story, we’re here to bring you up to speed before the Big Game so you’ll be ready to tackle the Super Bowl halftime show odds when he gets the crowd jumping with his greatest hits.
Who is Bad Bunny?
From bagging groceries at an Econo supermarket in Vega Baja, Puerto Rico in 2016 to becoming a global music icon, Benito Antonio Martínez Ocasio, better known as Bad Bunny, has experienced a meteoric rise over the past decade.
He broke through with "Diles"
Born in Bayamón, Puerto Rico, Bad Bunny first made waves in the music scene with his breakout single “Diles”, released the same year he was working in his neighborhood supermarket. That initial spark quickly turned into international attention when he featured on Cardi B’s No. 1 hit “I Like It”, cementing his place in the mainstream.
Bad Bunny’s sound, rooted in Latin trap and infused with salsa and other Caribbean influences, has consistently pushed boundaries. Between 2020 and 2022, he repeatedly became the most streamed artist globally, demonstrating both the breadth and devotion of his fanbase.
DeBÍ TiRAR MáS FOToS was a game-changer
His momentum continued in 2025 with the release of his Grammy-winning album DeBÍ TiRAR MáS FOToS, reclaiming his title as the most streamed artist and reaffirming his cultural impact.
At just 31, Bad Bunny’s rise to international stardom is the result of more than catchy hooks and viral hits. His transcendent approach to music, fearless fashion choices, and unwavering commitment to his Puerto Rican heritage have distinguished him as one of the greatest Latin artists of all time.
Beyond the studio, he has ventured into acting, activism, and other creative arenas, further solidifying his global influence.
With seven studio albums under his belt and no signs of slowing down, Bad Bunny’s journey from supermarket bagger to global icon is a testament to his talent, vision, and perseverance.
While he has already achieved extraordinary success, the next chapters of Benito’s career promise even greater milestones, as he continues to shape the sound, style, and spirit of Latin music for a worldwide audience.
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Why is Bad Bunny performing at the Super Bowl Halftime Show?
Bad Bunny’s announcement as the headliner for the Super Bowl 60 halftime show sparked polarized reactions across the U.S.
The NFL chose the Puerto Rican reggaeton and Latin trap star — the first solo Latino and Spanish-speaking artist in that role — to broaden its global appeal and engage younger and Latino audiences, reflecting his huge popularity and cultural impact.
However, the decision quickly drew backlash from some conservative figures and commentators, partly due to Bad Bunny’s outspoken past comments on immigration issues, his critique of U.S. policies, and his decision not to tour the continental United States over concerns about Immigration and Customs Enforcement (ICE). Critics also targeted his use of Spanish in performances and questioned his fit for a traditionally American cultural moment.
In response, the NFL stood by its choice, with Commissioner Roger Goodell supporting Roc Nation’s selection. Some groups even announced an alternative “All-American Halftime Show” in protest, underscoring the broader cultural debates sparked by the halftime show selection.
