VSiN, The Sports Betting Network, has partnered with FanDuel Sports Network in a distribution agreement that will expand sports betting content across the U.S.
Key Takeaways
- VSiN and FanDuel Sports Network have partnered to expand sports betting programming nationwide
- VSiN By the Books will air weekday mornings
- Hosts Dave Ross and Jensen Lewis bring a blend of professional sports and broadcasting expertise
Under the deal, FanDuel Sports Network will air and stream VSiN By the Books on weekday mornings, hosted by Dave Ross and former MLB pitcher Jensen Lewis.
The program delivers a mix of sports analysis, betting insights, and interviews with industry insiders. Starting on Aug. 28, the show will run across nine regional FanDuel networks and the FanDuel Sports Network app.
Ross has a few years of experience working in broadcasting, having worked for Washington, D.C.'s FOX 5, while Lewis has a pro baseball career in addition to working for MLB Network, SiriusXM, and ESPN. The new show aims to combine professional perspectives with practical betting intelligence.
“We’re thrilled to bring VSiN’s unique sports betting content to the passionate fans that watch their favorite local teams play on FanDuel Sports Network,” said Steve Cohen, EVP of Talent and Programming at VSiN. “This latest expansion of our distribution footprint helps cement VSiN’s position as the leading creator of sports betting content anywhere.”
VSiN extends radio footprint with Charlotte rebrand
Alongside its television and streaming growth, VSiN has strengthened its radio presence through a new partnership in Charlotte, North Carolina. WZGV-AM has rebranded from "ESPN Charlotte 730 The Game" to InsideTheGame.bet, positioning itself as the region's first radio station dedicated entirely to sports betting.
Charlotte listeners will have access to 24/7 programming sourced directly from VSiN, offering bettors fact-based analysis rooted in Las Vegas market expertise.
“This new format is unlike anything in the market. Leveraging premier sports betting content from VSiN, WZGV-AM InsideTheGame.bet will be Charlotte’s sports information station,” said General Manager, Mario Washington.
The addition of Charlotte will extend VSiN's national reach, which now spans 350 radio affiliates across 46 states.
VSiN CEO Bill Adee described Charlotte as an ideal market given the city's strong sports culture and audience appetite for betting-focused programming.
With the rebrand, listeners on both 730-AM and 97.5-FM will receive live odds updates and comprehensive wagering commentary across major professional and collegiate sports.
FanDuel enters Missouri through MLS team partnership
Building on its media presence, FanDuel has also advanced its state-level sportsbook expansion. The operator confirmed it will debut in Missouri on Dec. 1 through a partnership with MLS franchise St. Louis City SC.
The move follows the Missouri Gaming Commission awarding untethered licenses to DraftKings and Circa Sports, leaving FanDuel to secure market entry through a team agreement.
“Missouri is home to some of the most passionate sports fans in the country, and we are thrilled to partner with St. Louis CITY SC to introduce our industry leading product to the Show Me State,” said Mike Raffensperger, President, Sports at FanDuel. “We look forward to supporting the team and engaging with the community as we bring America’s #1 Sportsbook to fans across Missouri.”
