Hard Rock Bet Adds RubyPlay Slot Titles to NJ Online Casino

RubyPlay has teamed up with Hard Rock Bet Casino to bring its popular game titles to New Jersey, including Diamond Explosion Patriots and Immortal Ways Diamond SE, with more games to follow soon.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Jul 26, 2025 • 07:07 ET • 2 min read
Photo By - Hard Rock

Game development studio RubyPlay has partnered with Hard Rock Bet Casino to bring its range of games to New Jersey. Games coming to the New Jersey online casino include Diamond Explosion Patriots, Immortal Ways Diamond SE, and J Mania Loco Habanero.

Key Takeaways

  • RubyPlay has partnered with Hard Rock Bet Casino to bring its games to New Jersey.
  • Hard Rock Bet offers more than 3,000 online casino games in New Jersey.
  • The online casino operator recently launched an online help desk in its land-based casino, Hard Rock Atlantic City. 

All of the games above, plus other top-performing games in RubyPlay’s portfolio, are now live on the platform. RubyPlay specifically selected these titles to resonate most with local audiences while simultaneously showcasing the company’s design. 

Following the launch of the first set of games, RubyPlay will introduce an additional 10 games to the New Jersey online casino at a later date. Hard Rock Bet features a collection of more than 3,000 online casino games and consistently launches new games

“Partnering with Hard Rock Bet Casino is a tremendous opportunity to build on our early success in the US. From day one, our goal has been to create content that American players love, and we’re thrilled to bring our most engaging titles to an operator brand that needs no introduction and shares our commitment to quality and innovation,“ said Dr. Eyal Loz, RubyPlay’s Chief Product Officer.

Hard Rock launches digital help center in Atlantic City casino

Hard Rock continues to try to improve its product in New Jersey following recent moves to bridge the gap between in-person and online gambling services. The company has opened an in-person customer service center dedicated to its online gaming platform, Hard Rock Bet, located at Hard Rock Atlantic City.

The help center allows visitors to ask questions, give feedback, and demo online slots and table games without risking real money. Hard Rock’s help center operates 24/7.

Hard Rock Bet Sportsbook launches in Colorado

While Hard Rock strengthens its product in New Jersey, it hasn’t forgotten the rest of the US. Hard Rock Bet launched its online sportsbook in Colorado as part of its nationwide expansion. The company already operates in eight other states: Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.

“Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players with deep betting markets on all major sporting events plus local favorites like table tennis and MMA. With our top-rated platform, weekly Legendary Reward Drops, and integration into Unity by Hard Rock, we’re confident that Coloradans are going to love the Hard Rock Bet Sportsbook experience,” said Matt Primeaux, Hard Rock Bet Executive Managing Director, President & Chief Revenue Officer.

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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