Fanatics announced the launch of a new singular app that merges its sportsbook, online casino, and prediction market platform.
Key Takeaways
- Customers began downloading Fanatics’ singular app update Wednesday.
- Users will also have FanCash and loyalty program rewards in one place.
- Fanatics Markets became part of the company’s offerings in late 2025.
Fanatics customers began accessing the new integrated app Wednesday, with the available products determined by their location. Users can find their account, FanCash balance, and the operator’s loyalty program on the platform as well.
“The app automatically tailors the experience to each customer’s location, creating a seamless journey for fans no matter where they are,” Fanatics said in the release.
The platform upgrade comes just in time for the busiest sports season of the year. College football kicks off Thursday, while the NFL gets started Sept. 9.
Players can check out the latest Fanatics promo for more details on the current offer.
One app to bet, trade, or play - available coast to coast. Everything you already use, now in one place, and every move earns FanCash. Spend it across Fanatics - on Tickets, Trading Cards, Merch and more. pic.twitter.com/y0ZcjTOduL
— Fanatics Sports & Casino (@FanaticsSports) September 2, 2026
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‘Better gaming experience’
The integration of these products is part of Fanatics’ continuing effort to provide customers with a connected ecosystem.
“Sports fans have been asking for a better gaming experience, and this is it,” Matt King, CEO of Fanatics Betting and Gaming, said in a statement. “Fanatics Sports & Casino gives fans across America one app where the experience travels with them, from betting the game, to trading on its biggest moments, to playing casino games.
“And because it’s Fanatics, every one of those bets, trades or plays earns FanCash; we can uniquely connect what fans play to what fans love in one ecosystem.”
Fanatics Sportsbook is available in 23 U.S. states and Washington, D.C. The operator’s online casino can be accessed in New Jersey, Pennsylvania, Michigan, and West Virginia. New users can sign up to receive bonus spins with no promo code needed.
Connecting products
The apparel and memorabilia company’s sports division launched Fanatics Markets in December 2025, offering a federally regulated trading exchange for sports, crypto, politics, and culture event contracts.
Fanatics completed its acquisition of Water Street Labs and CX Clearinghouse from BGC Group in August, giving the company a federally regulated DCM and DCO as it works to expand its prediction market operations.
This will be the first full football season for the markets platform, which is available in 22 states and four U.S. territories. Fanatics Markets’ sports event contracts are not available to users in states where Fanatics Sportsbook is licensed and regulated. The prediction market product can be found in highly populated states like California, Texas, and Georgia, which don’t have legalized sports betting.
“Fanatics Sports & Casino is the only sports app that rewards every bet, every trade and every play with FanCash,” the company said in a release. “Customers can then redeem their FanCash on what matters most to them as fans. No other operator can connect a Sunday parlay, trade or spin to an official game-day jersey, signed rookie cards, vintage Mitchell & Ness and beyond, and that difference is the foundation of the new app.”
