Lincoln Riley's exit from Oklahoma last year has dramatically changed the complexion of the Big 12.
The Sooners ripped off six straight conference titles from 2015 to 2020 but since then, it's been much more of a free-for-all, with Baylor taking down Iowa State in the 2021 title game and Kansas State besting undefeated TCU a season ago.
The 2023 campaign has been more of the same, with college football odds slating the Texas Longhorns and Oklahoma State Cowboys against one another in the title game.
We break it all down in our full Big 12 title odds below.
Odds to win the Big 12 championship
Favorites to win the Big 12 championship
Texas Longhorns (-700)
Everything was going according to plan for the Texas Longhorns... until it wasn't.
The Longhorns were 5-0 with its best win coming on the road against Alabama and had rightfully inserted themselves into the national title conversation, getting as high as No. 3 in the AP Poll after Week 3.
But as mentioned above, Oklahoma came into town and handed the Longhorns their first loss. However, they've run the table since then and can win their first conference title since 2009 with a win over OK State this weekend.
Oklahoma State Cowboys (+500)
Thanks to seven wins in eight games and a Bedlam victory a month ago, the Oklahoma State Cowboys had launched themselves into the mix as one of the best teams in the Big 12.
They now find themselves in the Big 12 title game, thanks in large part to Ollie Gordon II, who's rushed for 20 TDs and 1,580 yards on 6.4 yards per carry. He'll try to lead the Cowboys to an upset victory over Texas.
Best college football bonuses
New Users
Get up to $1,500 bonus bets back if your first bet doesn’t win! Claim Now
New Users
Get up to $1,000 bonus bets back if your first bet doesn’t win! Claim Now
Eligible USA locations only. Also, see our full list of best sportsbook promotions for 2023.
21+. Gambling Problem? Call 1-800-GAMBLER
Recent Big 12 conference champions
Season | Big 12 Champion | Runner-Up |
---|---|---|
2022 | Kansas State Wildcats | TCU Horned Frogs |
2021 | Baylor Bears | Oklahoma State Cowboys |
2020 | Oklahoma Sooners | Iowa State Hawkeyes |
2019 | Oklahoma Sooners | Baylor Bears |
2018 | Oklahoma Sooners | Texas Longhorns |
2017 | Oklahoma Sooners | TCU Horned Frogs |
2016 | Oklahoma Sooners | N/A |
2015 | Oklahoma Sooners | N/A |
Understanding college football futures odds
Sportsbooks release college football futures odds pretty much as soon the clock hits zero in the previous season's National Championship game. There are many ways to wager on NCAA football futures but we'll use picking the outright winner of the National Championship — definitely the most popular — as our example.
During the offseason and preseason, you'll be able to get a plus-money price on basically any team in the nation as there is so much uncertainty around what will happen next year.
NCAA football championship odds will usually look like this:
- Alabama Crimson Tide +125
This means that on a $100 bet, you'll stand to win $125 if the Crimson Tide win the national title. If it's close to the end of the regular season and there is a particularly dominant program, you might see that a team has a minus sign (-) ahead of its odds.
- Georgia Bulldogs -145
This means that if you bet on Georgia, you would need to bet $145 to profit $100 if the Bulldogs won the championship.
Of course, futures odds are a fluid market. They can change every day based on news, injuries, suspensions, transfers, etc. In college football there generally isn't too much movement in the futures market during the offseason, but once the season begins, look for huge changes week-to-week based on wins and losses.
All the odds seen above are in American format. Should you find decimal format or fractional format easier to read, simply convert the odds with our easy-to-use odds converter tool.
Popular college football futures markets
Big 12 Football Championship Odds FAQs
Kansas State won last year's Big 12 championship, 31-28 over TCU.
Kansas State's current odds are the third choice at +900.
Oklahoma leads the all-time title count with 11.