Big 12 Football Championship Odds: Can Longhorns Finally Deliver in 2023?

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Texas hasn't won the Big 12 since 2009 and with high hopes for Quinn Ewers & Co. in 2023, the Longhorns are sitting atop the odds board to win the conference in 2023. We break down the top contenders in our full Big 12 odds below.

Last Updated: Sep 19, 2023 4:13 PM ET Read Time: 4 min
Quinn Ewers Texas Longhorns Big 12 college football
Photo By - USA TODAY Sports

Lincoln Riley's exit from Oklahoma last year has dramatically changed the complexion of the Big 12.

The Sooners ripped off six straight conference titles from 2015 to 2020 but since then, it's been much more of a free-for-all, with Baylor taking down Iowa State in the 2021 title game and Kansas State besting undefeated TCU a season ago.

Opening college football odds suggest this season will be more of the same, with neither of last year's finalists given a great shot to win it all in 2023.

We break it all down in our full Big 12 title odds below.

Odds to win the Big 12 championship

Player DraftKings FanDuel bet365 Caesars
Texas Texas Longhorns -110 -110 -120 -125
Oklahoma Oklahoma Sooners +240 +230 +260 +200
Kansas State Kansas State Wildcats +750 +850 +700 +800
Texas Tech Texas Tech Red Raiders +1,800 +1,700 +1,600 +2,000
Kansas State UCF Golden Knights +2,200 +2,400 +2,500 +1,500

Odds as of Sept. 19, 2023.

Favorites to win the Big 12 championship

Texas Longhorns (-110)

Every new season is one of hope for this Texas Longhorns program. A 20-19 loss to Alabama suggested last season may be different, but the Longhorns finished the season just 8-5 (6-3) after dropping three of six games to close the season.  

With Quinn Ewers back under center, the expectations are that of a conference title. Lofty or not, they look primed to do so after taking down Alabama in Tuscaloosa two Saturdays ago.

Oklahoma Sooners (+240)

Everything that could have gone wrong for the Oklahoma Sooners in Brent Venables' first season as head coach went wrong. 

With that said, this is still an extremely talented team, and with the championship expectations reeled in a bit, a fresh start may be all this team needs. 

They kicked off the new campaign by dropping 73 on Arkansas State in Week 1 and moved to 3-0 with a win against Tulsa on Saturday.

Kansas State Wildcats (+750)

It would certainly be selling this program short to say the Kansas State Wildcats stumbled into a conference title last year, but seeing them third on the board for 2023 feels right. 

Quarterback Adrian Martinez and leading rusher Deuce Vaughn are both off to the NFL, but with Will Howard now taking the reigns, the Wildcats should remain a tough out in conference play. 

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Recent Big 12 conference champions

Season Big 12 Champion Runner-Up
2022 Kansas State Wildcats TCU Horned Frogs
2021 Baylor Bears Oklahoma State Cowboys
2020 Oklahoma Sooners Iowa State Hawkeyes
2019 Oklahoma Sooners Baylor Bears
2018 Oklahoma Sooners Texas Longhorns
2017 Oklahoma Sooners TCU Horned Frogs
2016 Oklahoma Sooners N/A
2015 Oklahoma Sooners N/A

Understanding college football futures odds

Sportsbooks release college football futures odds pretty much as soon the clock hits zero in the previous season's National Championship game. There are many ways to wager on NCAA football futures but we'll use picking the outright winner of the National Championship — definitely the most popular — as our example.

During the offseason and preseason, you'll be able to get a plus-money price on basically any team in the nation as there is so much uncertainty around what will happen next year.

NCAA football championship odds will usually look like this:

  • Alabama Crimson Tide +125

This means that on a $100 bet, you'll stand to win $125 if the Crimson Tide win the national title. If it's close to the end of the regular season and there is a particularly dominant program, you might see that a team has a minus sign (-) ahead of its odds. 

  • Georgia Bulldogs -145

This means that if you bet on Georgia, you would need to bet $145 to profit $100 if the Bulldogs won the championship.

Of course, futures odds are a fluid market. They can change every day based on news, injuries, suspensions, transfers, etc. In college football there generally isn't too much movement in the futures market during the offseason, but once the season begins, look for huge changes week-to-week based on wins and losses.

All the odds seen above are in American format. Should you find decimal format or fractional format easier to read, simply convert the odds with our easy-to-use odds converter tool.

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