The weekly podcast hosted by NHL stars Matthew and Brady Tkachuk is getting a distinctly Florida flavor.
Hard Rock Bet is joining the brothers as the presenting sponsor of "Wingmen." The podcast and YouTube show debuted in November.
- Hard Rock Bet has been the official sportsbook partner of the Florida Panthers since 2024.
- The podcast was created in 2025, and both brothers now play for the Panthers.
- Future recordings will be held at a studio at the Panthers’ practice facility.
Hard Rock Bet announced the new relationship between the company and the Tkachuks, who are teammates for the Florida Panthers.
Although commonly mistaken as twins, the brothers are used to working together on and off the ice. They’re also familiar with Hard Rock Bet, which signed a multi-year deal to become the Panthers’ official sportsbook partner in April 2024.
“South Florida is home to Hard Rock Digital, and it’s now home to Matthew and Brady, too,” Lauren Varnas, vice president of brand marketing at Hard Rock Digital, said in a release. “That shared connection gives this partnership a level of authenticity that resonates with local sports fans.”
Hard Rock Bet, through an arrangement with the Seminole Tribe and the state’s hub-and-spoke model, is the only platform approved for online sports betting in Florida. It is headquartered in Hollywood, Florida, and has operated in the Sunshine State since December 2023.
Although the Tkachuks play close to home, sponsoring the podcast will push the gaming brand to the broader listener base. The platform is legal in 10 states: Arizona, Colorado, Florida, Illinois, Indiana, Michigan, New Jersey, Ohio, Tennessee, and Virginia.
“Wingmen also gives us an opportunity to reach a national, hockey-focused audience through one of the sport's most popular media platforms,” Varnas said.
Sharing a room with Marchand and Hathaway sounds like a recipe for disaster 🤣🛌 @HardRockBet https://t.co/WwhrOy2AQy
— Wingmen with Matthew and Brady Tkachuk (@Wingmenpod) October 7, 2026
The perfect fit
Matthew Tkachuk joined the Panthers ahead of the 2022-23 season. The 28-year-old was a member of back-to-back Stanley Cup-winning teams in 2024 and 2025 and recently began his fifth campaign with the club.
“Hard Rock is such a big part of South Florida, so we’re really excited to have Hard Rock Bet supporting ‘Wingmen,’” he said. “It feels like a great fit for us and for the show.”
Brady, nearly two years younger than Matthew, is a newcomer. He spent eight seasons playing for the Ottawa Senators before joining his sibling in Sunrise.
Although Brady only recently moved to Florida, he highlighted Hard Rock Bet’s presence throughout Florida’s sporting scene as a reason for the partnership.
“Hard Rock Bet understands the fans and the sports culture down here,” he said. “We’re pumped to have them as part of what we’re building with ‘Wingmen.’”
As part of the sponsorship, the show will relocate to production in a studio at the Baptist Health Iceplex in Fort Lauderdale, which hosts public skating sessions and Panthers practices. Hard Rock Bet branding will also appear on-site and during podcast episodes.
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Panthers top Stanley Cup odds
Hard Rock Bet lists the Panthers as the leader in Stanley Cup odds. Their +650 value is tied with the Carolina Hurricanes, who beat the Vegas Golden Knights in six games in June.
The Colorado Avalanche (+750), Tampa Bay Lightning (+1,000), and the Golden Knights (+1,000) are the top challengers. No team outside of this group has won the Stanley Cup since the St. Louis Blues (+20,000) lifted the trophy in 2019.
