One of the NBA’s rising superstars is joining a new squad, off the court, as a brand ambassador for PrizePicks.
- Anthony Edwards has joined PrizePicks as a brand ambassador ahead of the 2026-27 NBA season.
- The partnership includes a new campaign featuring Edwards’ AE3 shoes, with PrizePicks users receiving early access to the purple colorway.
- PrizePicks will also collaborate with Edwards’ Three Fifths Media and feature him alongside Druski in upcoming campaigns.
PrizePicks is teaming up with Minnesota Timberwolves superstar and Atlanta local Anthony Edwards, naming the four-time NBA All-Star the newest face of the PrizePicks brand.
“Teaming up with PrizePicks feels like an Atlanta homecoming, and I couldn't be more excited to join the squad,” said Edwards. “The 'Run Your Game' energy is what I'm all about, and I can't wait for people to see everything we're cooking up together.”
The collaboration will see the 2020 No. 1 selection feature heavily in the brand’s upcoming advertising and social media campaigns ahead of the NBA season’s tip-off on Oct. 20.
“We are honored to welcome one of the biggest stars in all of sports to the PrizePicks family,” said Joey Molko, PrizePicks SVP of partnerships. “Anthony has a unique ability to command the spotlight, but what makes him truly special is his authenticity and the way he connects with fans.”
Pair ‘kicks’ off partnership with unique swag, content
In addition to partnering with PrizePicks, Edwards stars in a new spot for the brand that will see a unique fashion statement come to life with his signature shoes.
“This partnership is such a natural fit because he embodies the boldness and personality of our PrizePicks community,” Molko added.
In response to a recent Nike ad featuring Kevin Durant and Drake, Edwards appears in the spot to showcase a purple colorway of his newly released AE3s, with PrizePicks users given early access via the PrizePicks app.
Never needed a yes man. Believe that. https://t.co/PbVuPFdUe3
— PrizePicks (@PrizePicks) October 6, 2026
In addition to the clapback, PrizePicks will also collaborate with Edwards’ media production company Three Fifths Media, founded alongside Justin Holland, who serves as Strategic Advisor for the partnership. Under the partnership, PrizePicks will serve as the presenting sponsor of Edwards' satirical Believe That Awards, giving app users a chance to win a pair of autographed shoes.
Edwards is also set to feature alongside star comedian Druski, who recently extended his partnership with the brand, in a series of upcoming campaigns and additional featured content.
