Prediction Markets Draw $8.5B in Notional Volume Weekend of NFL Week 3

Brad Senkiw - Contributor at Covers.com
Brad Senkiw • News Editor 16+ years betting experience
Updated: Sep 28, 2026 , 01:37 PM ET • 4 min read

Prediction sites saw notional volumes increase slightly from NFL Week 2. Kalshi drew $3 billion in notional volume on Sunday.

Photo By - Reuters Connect. Denver Broncos safety Talanoa Hufanga (9) intercepts the ball against Los Angeles Rams running back Kyren Williams (23) during the second half at Empower Field at Mile High. Ron Chenoy-Imagn Images

Prediction market trading volume increased only slightly week over week during the latest NFL and college football weekend after a much more significant spike during the previous period.

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Key Takeaways
  • Sports and combos accounted for 91% of Sunday’s trading. 
  • Kalshi generated over $3 billion in volume on both Saturday and Sunday.
  • Rams-Broncos on Sunday night led all NFL individual game trading in Week 3.

Nine of the 11 reporting trading exchanges generated $4.47 billion in notional volume Sunday during Week 3 of the NFL season, according to Aldrin Research. That number is up 5% compared to Week 2, which saw a 22% increase from Week 1. Saturday’s college football slate helped notional trading rise 2.7% week over week. 

Sports and combo volume combined accounted for 86% of Sunday’s trading, and total taker volume of $780.1 million on Sunday was up from $711.9 million on Saturday. 

Kalshi, Polymarket shine

Popular prediction market operator Kalshi continued to dominate the trading landscape, accounting for 68% with its $3.04 billion volume on Sunday, a day after generating $3.03 billion. Sunday’s trading increased 8% compared to the same day last week. 

It’s just the third time that Kalshi has reached $3 billion in a day. The operator accounted for 54% of sports trading and 77% of combos on Sunday, totaling over $2.7 billion in one day. 

Trading for the U.S. division of Polymarket on Sunday spiked an impressive 28.3% and accounted for 17% of all reported volume, which was up from last week’s 14%. 

Novig and CME Group had yet to release figures at the time of publication. Neither of those operators accounted for more than 5% of last weekend’s volume. 

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A new high mark

The NFL dominated Sunday’s most-traded sports contests, and volume from individual NFL games surpassed $700 million in Week 3, up from $695.4 million the previous Sunday, a new high mark for this season. Combo trades were up 8.6% week over week. 

Rams-Broncos continued the three-week streak of the Sunday primetime game receiving the day’s most volume, reaching $152.3 million from the reporting operators. The previous Sunday’s night contest, Colts-Chiefs, surpassed $269 million in volume. 

Kalshi accounted for more than 85% of Rams-Broncos volume and 50% or more of eight of the other 13 games. 

Ravens-Cowboys from Brazil generated the most volume on Sunday afternoon, reaching $77.4 million, while Seahawks-Commanders was third largest at $64.2 million. Chargers-Bills and Chiefs-Dolphins also surpassed $50 million each in trades.  

Spread across the college slate

Unlike last week, no single NCAA game reached $100 million in trades, but the sport’s game volume rose 14.4% week over week. Saturday’s combo plays, which could include all sports and even NFL games on Sunday, increased from $2.30 billion on Sept. 19 to $2.51 billion on Sept. 26.

Ole Miss-Florida led all of Saturday’s college football games in volume with nearly $87 million traded. Texas-Tennessee wasn’t far behind with a volume of $73.2 million. 

The UEFA Nations League match between England and Spain generated $28.4 million in trading volume.    

Northwestern-Indiana, which was played on Friday night, drew the second-highest NCAA volume of the weekend with $76.6 million, while Clemson-Cal saw $71.3 million traded in a game that started after 10 p.m. on the East Coast. 

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Brad Senkiw - Covers
News Editor

Brad has been covering sports betting and iGaming industry news for Covers since 2023. He writes about a wide range of topics, including sportsbook insights, proposed legislation, regulator decision-making, state revenue reports, and online sports betting launches. Brad reported heavily on North Carolina’s legal push for and creation of online sportsbooks, appearing on numerous Tar Heel State radio and TV news shows for his insights.

Before joining Covers, Brad spent over 15 years as a reporter and editor, covering college sports for newspapers and websites while also hosting a radio show for seven years.

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