New figures published by the Las Vegas Convention and Visitors Authority (LVCVA) show that throughout 2025, visitation to Las Vegas was down 7.5% year-on-year, with Sin City welcoming in 38.5 million people.
Key Takeaways
- Las Vegas hotel occupancy also dropped in 2025, with convention attendance remaining stable.
- The LVCVA links the decline to affordability, as well as being impacted by President Trump’s tariff policies.
In December, Las Vegas visitor volume dropped 9.2%, despite convention attendance actually rising 9.6% year-on-year. Total hotel occupancy declined 5.8% and passengers at Harry Reid International Airport also decreased by 9.6%.
That, combined with the rest of the year, highlighted a mediocre year for the United States’ gambling mecca and put an end to years of growth following the COVID-19 pandemic.
On top of visitation being down, annual hotel occupancy dropped 3.3% while average daily room rate declined 5% and revenue per available room decreased 8.8% year-on-year. Convention attendance remained stable in 2025.
Industry experts attributed the decline to challenging economic factors, citing President Donald Trump’s tariffs and immigration policies as reasons. They also noted the affordability crisis, which the LVCVA addressed in its “Welcome to Las Vegas” campaign.
“Las Vegas operates at a scale that few destinations can match, and 2025 required us to remain nimble as conditions evolved,” said Steve Hill, president and CEO of the LVCVA. “Despite a challenging environment, convention demand remained steady, the events calendar remained strong, and the destination continued to adapt in real time.”
Despite the decline, Las Vegas officials look forward to the year ahead, with the city hosting events like WrestleMania 42, the Las Vegas Grand Prix, and UFC International Fight Week, all expected to boost tourism.
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Circa looks to woo Canadians back with at-par pricing
In a new attempt to bring Canadians back to Las Vegas, the owner of Circa casinos and hotels, Derek Stevens, is launching an offer in which Circa properties will accept Canadian dollars at par with U.S. dollars, meaning visitors will get big savings by paying in Canadian dollars.
After Canadian visitation to Vegas fell an estimated 24% last year, the new deal offers an effective 38.9% discount under the current exchange rate, which they can use on hotels, food, and drink.
For the exchange rate on Jan. 22, where one Canadian Dollar equaled $0.72 American Dollars, a hotel room in Vegas that cost $200 would have cost Canadian guests around $277, but not with this new offer.
The deal also extends to casino play. Canadian visitors at The Golden Gate, The D Las Vegas, and Circa Las Vegas can wager up to $500 at par, which would usually cost them $694.45 in Canadian Dollars.
“If you book on our website, you book a hotel room, Canadian dollars go off as American dollars,” Stevens said in a video posted on X. “If you don’t want to stay here, you’ve got offers with another company, that’s good too, because all of the hotels behind me, they all want Canada to come back just as much as I do.”
