Casino and hotel owner Derek Stevens is rolling out a unique offer to entice Canadian residents to visit Las Vegas, Nevada.
Stevens said that Canadian dollars will be accepted as U.S. dollars, meaning that customers will be saving a huge amount by paying at par.
Key Takeaways
- The offer guarantees an effective 38.9% discount, using the current exchange rate.
- Canadian guests will receive the discount on hotels, food and drink at bars, and up to $500 in wagering.
- Canadian visitation to Las Vegas fell an estimated 24% last year.
Stevens’ offer goes beyond the traditional “buy one get one free” or “get 10% off” that customers are used to seeing in promotions. Instead, he is equating two separate currencies, giving all visitors from north of the border huge discounts inside his properties.
According to the exchange rate on Thursday, Jan. 22, one Canadian Dollar equals 0.72 American Dollars. That means that a hotel room in Vegas that costs $200 per night would’ve effectively cost $277.78 for Canadian guests.
Not anymore, though, thanks to Stevens’ offer.
“If you book on our website, you book a hotel room, Canadian dollars go off as American dollars,” Stevens said in a video posted on X. “If you don’t want to stay here, you’ve got offers with another company, that’s good too, because all of the hotels behind me, they all want Canada to come back just as much as I do.”
O Canada 🇨🇦
— Derek Stevens (@DerekJStevens) January 22, 2026
True North Strong and Free
Always Welcome in Las Vegas…
🇨🇦=🇺🇸 AT PAR
Learn more at https://t.co/2FMCrtGQbP@CircaLasVegas @theDlasvegas @GoldenGateVegas pic.twitter.com/Z0kCHGBStQ
The offer extends beyond just hotel stays. Stevens said that bars at each of his hotels would nix the difference between paying with Canadian and American dollars, continuing an effective 38.9% discount for all Canadian guests.
Stevens’ casinos—The Golden Gate, The D Las Vegas, and Circa Las Vegas—will also let customers wager up to $500 at par. Without the discount, Canadian visitors would’ve had to pay $694.45 in Canadian dollars for $500 in chips.
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Las Vegas tourism declines
Stevens’ video began with him describing his connection to Canada, which included being able to see Canada across Lake St. Clair in his childhood home in Grosse Pointe, and having family all across Canada.
“Canada has always been a part of my story, so I feel a deep connection to our Canadian visitors here in Las Vegas,” Stevens said.
While Stevens might have a strong connection to Canada, the same can’t be said about individuals north of the border and Las Vegas as a whole.
A recent report from the Las Vegas Convention and Visitors Authority (LVCVA) found that 35.4 million people visited Sin City during the first 11 months of 2025, representing a 7.4% year-over-year decrease. That affected hotels, whose average daily room rates fell 5% and whose revenue per room was down 8.5% year-over-year.
International travel also took a significant hit. According to the LVCVA, Canadians visited Las Vegas at an estimated 24% lower rate than they did previously.
“Las Vegas is often a reflection of the broader U.S. economy,” LVCVA wrote to The Center Square. “Because we operate at high volume across every consumer segment, shifts in spending and behavior tend to surface here first.”
Optimism or concern?
Las Vegas’ difficulty attracting customers has already created issues for workers in Sin City, a portion of whom were laid off or given fewer hours because of the decline in tourism. Casinos like The Golden State replaced live dealers with electronic gaming machines and an entirely virtual gaming floor.
Despite the troubling signs, the LVCVA said there was reason for optimism in 2026, with the Las Vegas Grand Prix and FIFA World Cup headlining major sports events that will occur locally.
Industry experts have argued that growing Vegas’ attractions aside from gambling, which now only accounts for about one-fourth of the area’s revenue, is crucial to ensuring its sustainability.
