Flutter Entertainment Gets 'Buy' Rating from Jefferies

Jefferies Financial Group re-initiated coverage on Flutter Entertainment with a “Buy” rating and a $380 target, citing strong digital performance, global expansion, and recession resilience.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Jul 9, 2025 • 08:10 ET • 2 min read

Jefferies Financial Group has re-initiated coverage on Flutter Entertainment with a "Buy" rating and price target of $380 per share, 35% above the current level. The coverage is driven by Flutter's robust digital presence, which generates more than 90% of revenues, and its extensive global reach.

Analyst James Wheatcroft identified that these factors isolate the firm from broader macroeconomic stress, most significantly during economic decline. In Wheatcroft's opinion, the extremely recession-proof status of Internet gambling revenue does not respond in tandem with the broader economy.

Key Takeaways

  • Jefferies analysts have put a “Buy” rating on Flutter Entertainment stock.
  • Jefferies sees Flutter's digital strength and global reach as buffers against economic downturns.
  • Strategic buyouts in Italy and Brazil enhance Flutter’s long-term international market potential.

Flutter's healthy company finances, characterized by managed debt levels and a robust share repurchase program, make it an attractive investment. Despite recent commentary that highlighted slowing US marketplace growth, Jefferies credits strategic adjustments by Flutter, such as gradual reductions in advertising spending and product fine-tuning, but not structural business weaknesses.

Aside from the dominant American market share for FanDuel Sportsbook, Jefferies also believes that Flutter's international business has significant value overseas. It thinks investors undersell the potential upside in key global markets, including the UK, Italy, Australia, and Brazil.

Flutter's buyouts of Italy's online gaming business, Snai, and Brazilian gaming business, NSX Group, are designated strategic acquisitions that enhance its market position. Jefferies estimates that Flutter's EBITDA will increase at a 17% compound annual rate, and sales will increase by 31% over the next three years, indicating that there may be revenue opportunities that investors are underestimating.

DraftKings grapples with financial challenges

Other gaming operators are also being given revamped positions. DraftKings might have lower margins following recently implemented hikes in state-level taxation and incremental expenses resulting from expanding markets.

In a July report to investors, Jefferies' David Katz also remained bullish about the broader online gaming space but cited several revenue headwinds facing DraftKings. Katz pointed out that Illinois, New Jersey, Maryland, and Louisiana are planning several upcoming tax rises that could lower DraftKings' third and fourth-quarter cash flow by $25 million each. 

Missouri sports betting launch costs could take another $10 million away from its fourth-quarter bottom line.

Against these headwinds, Katz remained guarded in his outlook. He predicted second-quarter revenue of $1.4 billion and $212 million in cash flow, which matched market consensus. He predicted $775 million of cash flow for the year, lower than DraftKings' guidance of $800 to $900 million and lower than the Wall Street consensus of $839 million.

Katz was more bullish on Rush Street Interactive, citing healthy iGaming revenue that can withstand tax and currency effects. Estimates included second-quarter revenue of $253 million and 2026 Cash Flow of $172 million, which aligns with the consensus. Still, they suggest that Rush Street's future financials are robust in this era of company consolidation in the gaming industry.

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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