Crypto.com is the latest prediction market operator to enter the growing digital trading card market.
- Crypto.com Rips launched on the company's app Monday.
- Eligible U.S. users can receive five free packs.
- Collectors can sell cards back at a guaranteed price or request physical delivery.
The cryptocurrency exchange and prediction market operator announced the launch of Crypto.com Rips on Monday, allowing eligible U.S. customers to purchase digital packs containing authentic MLB, NBA, NFL, and Pokémon trading cards through its app.
Crypto.com is kicking off the new product by offering users five free packs.
“Card collecting sits at the intersection of sports, entertainment, and passionate digital communities,” Kris Marszalek, cofounder and CEO of Crypto.com, said in a statement. “By combining the excitement of the live rip with instant liquidity and real physical ownership, we are continuing to broaden the utility and entertainment value of the Crypto.com App.”
How the feature works
The platform displays each pack's odds and value ranges before purchase, while offering collectors an immediate buyback price when a card is revealed.
As cards are unveiled, users immediately receive a guaranteed buyback price. They have two days to decide whether to sell the cards back or have the physical items shipped to them.
If collectors don't make a decision before the deadline, Crypto.com automatically sells the card back at the guaranteed buyback price, avoiding market fluctuations.
Founded in 2016, Crypto.com has been branching out from its cryptocurrency and financial products over the last couple of years. It was one of the first companies to launch a full prediction market with sports event contracts in late 2024.
The product gives traditional card collectors a digital alternative while preserving the option to own physical cards.
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Getting in on the action
Several gaming and prediction market operators have launched card rip sites in recent months.
FanDuel has started testing digital card rips through Arena Club, the collectibles platform co-founded by Derek Jeter, for its Rewards Club members.
PrizePicks and Underdog, which have expanded from daily fantasy sports into prediction markets, also launched their own digital rips products in recent months.
Fanatics offers its own digital card-ripping product, Instant Rips, through Fanatics Collect. Its sportsbook also offers FanCash Packs, which give customers opportunities to win FanCash and other prizes.
