The Wolverhampton Wanderers Football Club, also known as the Wolves, have agreed to a new multi-year partnership with LeoVegas Group, making the group’s BetMGM UK sports betting brand the official club betting partner for the next two seasons.
The Wolves compete in the English Premier League and began their partnership with LeoVegas Group in 2023. Previously, the LeoVegas brand was located on the front of the Wolves’ training kits.
Now, following the announcement of the Wolves’ new multi-year partnership agreement with LeoVegas Group, BetMGM UK will be featured on Molineux Stadium’s double-row pitch-side LED advertising display, with more BetMGM branding featured online and around the facilities through 2026.
“We’re delighted to announce this partnership with BetMGM UK and thank them for their support as we head into the 2024/25 Premier League season,” said Wolves’ general manager for marketing and commercial growth, Russell Jones. “Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.”
“It’s been almost a year since we started collaborating with the Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years,” said Sam Behar, UK director at BetMGM. “Wolves are one of the most established clubs in the Premier League and we can’t wait to see them in the first game of the season against Arsenal in August.”
BetMGM partnerships in 2024
It’s been quite a busy and successful year for BetMGM both domestically and internationally. The sports betting and iGaming operator has expanded its brand by forming numerous partnerships.
Other notable moves include an exclusive partnership with popular YouTuber and social media influencer, Brian Christopher Slots, becoming the official odds provider for both the Associated Press and X, and sponsoring the 8,000th episode of Wheel of Fortune.
BetMGM even reached into the hospitality industry, partnering with Marriott Bonvoy to incentivize its customers to use BetMGM Rewards points in exchange for Marriot Bonvoy points, which include free nights across their branded hotels. Customers who link their BetMGM and Marriott Bonvoy accounts also gain exclusive access to games, experiences, and other offers across BetMGM platforms.
