BetMGM has announced an exclusive partnership with Brian Christopher Slots, a popular YouTuber and social media influencer for slots and casinos.
Christopher joins the iGaming operator as a brand ambassador. His content will be featured on live streams on numerous BetMGM social media channels to promote its vast catalog of online casino games, totaling over 2,800 unique titles. Christopher will also be featured in future BetMGM marketing campaigns.
“BetMGM is the ultimate real money gaming destination for us true slots lovers,” said Brian Christopher in a statement. “Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe.
I cannot wait for our fans and players to see what we are building together.”
Christopher's content often shows the creator streaming himself playing various online casino and slot games. A recent video shows the influencer attempting to Max Bet at a retail slot, turning a $100 ticket into a maximum $5,000 prize.
This isn't the first time the award-winning streamer, whose accolades include Streamer of the Year, has branched out from his regular social channels. Christopher curated BCSlots at Plaza Area in Las Vegas, Nevada and co-created Pop’N Pays More in collaboration with Gaming Arts. He also launched the themed BCSlots Cruises with Carnival Cruise Line in 2022.
“Brian Christopher Slots’ influence extends far beyond captivating videos,” Oliver Bartlett, BetMGM's vice president of gaming produce and content, said in a statement. “This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”
Recent BetMGM expansion and partnerships
The partnership is the latest move in what's been a lucrative year for BetMGM.
The prominent iGaming and sports betting operator recently became the official odds provider for the Associated Press and sponsored Wheel of Fortune’s 8,000th episode, including a wedge on the famous Wheel.
In February, BetMGM partnered with X to become the social media network's official sports betting operator and odds provider, including direct links to BetMGM's online sportsbook.
