MGM Resorts has announced that it is launching BetMGM in the Netherlands following a successful launch in the United Kingdom in August 2023.
BetMGM’s upcoming launch in the Netherlands includes access to its iGaming catalog and the BetMGM online sportsbook app. This will feature online casino games, such as large-scale jackpots, loyalty rewards, exclusive slots, and other enticing welcome bonuses for sports bettors to claim after signing up on the BetMGM mobile sportsbook app.
“We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global markets," said Gary Fritz, president of MGM Resorts International Interactive. "The Dutch market offers an exciting opportunity and will be an important part of our international expansion efforts and strategy to become a global gaming leader.”
BetMGM will launch its online platform in the Netherlands with the help of LeoVegas Group, which provides its proprietary technology to ensure the BetMGM mobile app runs smoothly and provides a high-quality user experience.
“Our launch in the UK was tremendously successful, and we eagerly anticipate bringing the golden Vegas experience to the Netherlands," said LeoVegas Group CEO Gustaf Hagman. "This launch in the Dutch market is an important step in our international expansion, but we have much more in store.”
This partnership includes a betting odds feature and direct links to the BetMGM online sportsbook. We’ve already seen BetMGM partner with X to boost its reach online.
BetMGM revenue soars in 2023
This latest launch in the Netherlands, which is the second European market BetMGM has targeted after joining UK betting sites, symbolizes the success the online gaming operator experienced in 2023.
MGM Resorts International and Entain company previously announced a net revenue of $1.96 billion for the 2023 fiscal year. This was a 36% year-over-year revenue increase.
During the fourth quarter of 2023, MGM Resorts reported a 22% increase in Q4 consolidated net revenues of $4.4 billion. Consolidated net revenues for 2023 reached $16.2 billion, rising 23% when compared to $13.1 billion earned in 2022.
