Best Bet during 2026 FIFA World Cup was ...

I analyzed the match results listed on the 2026 FIFA World Cup matches page, which contains 104 matches in total (73 group-stage matches and 31 knockout-stage matches).

Both Teams To Score (BTTS) Results

Total matches: 104
BTTS matches: 57
Non-BTTS matches: 47

Percentage Both Teams To Score (BTTS)

BTTS Rate 54.81%
Non-BTTS Rate 45.19%

57 of the 104 matches had both teams score, representing 54.81% of all matches.
The average number of goals per match in the tournament was 2.96, the highest since 1970.
The U.S. hosted 78 matches, including all quarterfinals, semifinals, and the final.
Canada and Mexico each hosted 13 matches.
FIFA is set to net more than $9 billion in revenue this year.

Beginning of the tournament was BTTS heavy. Then reality started settling in

How Kalshi won the World Cup: $27 billion in trade volume
https://www.sportsbusinessjournal.com/Articles/2026/07/24/how-kalshi-won-the-world-cup/ 

https://www.sportsbusinessjournal.com/Articles/2026/07/24/how-kalshi-won-the-world-cup/ 

@TotalGambling

 That number means nothing without know what the average price was on BTTS. 

If you bet every game BTTS for the duration you would almost certainly be guaranteed to be down money