Meet Sky Smith, Our Content Editor
Sky Smith
Content Editor
13+ Years ExperienceSky Smith is a content editor at Covers, working on prediction markets. A Canadian communications professional with experience across sports media, sportsbook content, casino content, iGaming SEO, and athletic operations, Sky specializes in making complex sports and gaming topics clearer, more useful, and more accessible for readers.
Before joining Covers, Sky worked on Casino.ca as Content Editor, North American Markets, following iGaming content roles with BET99 and The Sports Geek. His sports background includes Canada Basketball, North Pole Hoops, the Pan Am Games, the Canadian Elite Basketball League, MLSE, and several elite athletic operations environments.
What makes Sky an expert?
Experience
Sky’s expertise comes from the overlap between content, communication, iGaming, and athletic operations. He began his content career in 2014 as a Staff Copywriter with Canada Basketball, writing national team game reports, statistical briefs, and executive interview scripts while also supporting high-performance operations.
Since then, Sky has built content for sports organizations, iGaming operators, and media brands, with work spanning sports betting, casino, prediction markets, SEO, editorial QA, platform reviews, campaign copy, sports media, and athletic operations.
That background shapes the way he edits prediction market content. Sky focuses on clear explanations, transparent terms, responsible context, useful comparisons, and content that reflects how sports fans and bettors research, think, and make decisions.
Covers.com
- Content Editor
June 2026 – Present
Casino.ca
- Content Editor, North American Markets
June 2025 - June 2026
The Sports Geek
- Web Content & SEO Copywriter
October 2024 - October 2025
The
Sports Geek Author Profile
Publication
BET99
- Senior Copywriter
December 2022 - January 2025
BET99 News | BET99 News Canada
Publication
North Pole Hoops Media
- Senior Copywriter and Scouting Operations
January 2019 - May 2021
North
Pole Hoops News
Publication
Pan Am Games
- Media and Communications Coordinator, Basketball
July 2015 - July 2016
Panam
Sports News
Publication
Canada Basketball
- Staff Copywriter and Team Manager
April 2013 - September 2015
Canada
Basketball News
Publication
MLSE
- Lead Team Attendant, Operations and Equipment
November 2023 – Present
Canadian Elite Basketball League
- Associate Team Manager
May 2023 – Present
Education
Sky attended the University of Waterloo from 2005 to 2010, graduating with a Bachelor of Arts, Honours, in Business & Speech Communication. His studies included certifications in Public & Digital Communication, Intercultural Communication, Interpersonal & Organizational Communication, and Performance Studies.
University of Waterloo, Waterloo
- Bachelor of Arts, Honours, Business & Speech Communication
September 2005 - April 2010
4+ years in iGaming
Sky has worked in iGaming since 2022, covering sportsbook content, casino content, prediction markets, operator reviews, payment method content, regional gambling pages, editorial QA, content refreshes, and compliance-aware publishing.
13+ years in athletic operations
Sky’s athletic operations background dates to Canada Basketball in 2013 and includes team management, scouting, recruiting, player development, event operations, logistics, athlete support, communications, and media work across elite sports environments.
12+ years in content
Sky’s content experience began with Canada Basketball in 2014 and includes staff copywriting, sports journalism, game reports, scouting articles, sportsbook content, casino content, prediction market content, commercial scripts, campaign copy, SEO articles, editorial QA, and digital publishing.
Diverse experience
Sky’s career has moved between content and athletic operations, giving him a practical understanding of sports from both the media side and the team side.
How does Sky stay up to date?
Sky stays current by following iGaming industry news, prediction market developments, sportsbook and casino product updates, regulatory changes, search trends, platform terms, reader behaviour, and Covers’ internal editorial standards.
Industry News
Covers’ industry news team tracks major iGaming, sports betting, regulatory, corporate, and market developments in real time.
Product and Platform Testing
Sky pays close attention to how betting, casino, and prediction market platforms work for real users, including navigation, terms, pricing, market depth, payments, support, and responsible gambling tools.
Search and Editorial Review
Sky monitors search intent, competitor coverage, content gaps, page quality, and editorial standards to help make content useful, current, and easy to follow.
Q&A with Sky Smith
Where does your love of sports come from?
My love of sports comes from family, especially my dad, who played 11 seasons in the CFL and won Grey Cups with the Montreal Alouettes. Sports were always part of the conversation growing up, and basketball became the game that shaped most of my own personal and professional life.
Did you play sports growing up?
Yes. Basketball was the foundation of my early athletic life, but I also played football, cross country, volleyball, softball, and just about anything competitive. I played three years of high school football as a defensive halfback and won a City of Toronto TSSAA Football Championship with Malvern Collegiate Institute. Sports and fitness have always been part of my life. I have run half marathons and triathlons, played softball with the same core group since 2005, and still play indoor and beach volleyball, dodgeball, and other recreational sports whenever I can. That mindset also carried into my professional life through coaching, athletic training, team management, and personal management work with professional athletes.
What do you look for in a prediction market?
Trust, clarity, and usability. I look for clear terms, strong navigation, responsible gambling tools, useful market information, fair pricing, smooth payments, and a product experience that helps users make informed decisions. For prediction markets, I also want the platform to clearly explain the contract, pricing, rules, fees, and settlement conditions.
What's your best advice for prediction market traders?
Do not trade emotionally. Understand what you are trading on, compare prices when possible, manage your bankroll carefully, read the terms, and treat predictions as risk-based entertainment rather than guaranteed income.
Start with education before comparison. If you are new to prediction markets, understand the basic language, structure, risks, and differences from traditional sportsbooks before reading platform reviews or offer pages.
Sky's areas of expertise
Sky’s expertise comes from the overlap between sports, content, operations, marketing, and iGaming. His goal at Covers is to help readers understand complex products through clear, accurate, practical content.
Content expertise
Sky has worked across long-form guides, operator reviews, casino pages, sportsbook content, payment method content, responsible gambling articles, commercial scripts, SEO pages, editorial QA, content refreshes, and page launches.
Prediction markets
Sky helps Covers explain prediction markets for readers who may be familiar with sports betting but newer to contracts, event pricing, market movement, platform terms, and regulatory differences.
Sportsbook reviews
Sky has worked on sportsbook reviews, casino reviews, regional gambling content, payment pages, crypto payment method content, and operator comparisons.
Sky's memories
🚀 Big Win
Sky’s favourite betting memory is hitting a five-fight parlay when Sean Strickland defeated Israel Adesanya at UFC 293 while making a scene as the only person cheering in a Boston Pizza.
😭 Bad Beat?
Sky has twice missed a 13-fight UFC parlay by one fight, a reminder that even confident picks can come down to one result.
Sky has also been featured in:
- BET99 News
- The Sports Geek
- Sports and Casino Author Profile
- Publication
- Canada Basketball
- North Pole Hoops Media
- Casino.ca
Sky's Articles
It's not just Sky doing the research
Ryan Butler
Senior News Analyst
Ryan is a Senior Editor at Covers reporting on gaming industry legislative, regulatory, corporate, and financial news. He has reported on gaming since the Supreme Court struck down the federal sports wagering ban in 2018. Based in Tampa, Ryan graduated from the University of Florida with a major in Journalism and a minor in Sport Management. Before reporting on gaming, Ryan was a sports and political journalist in Florida and Virginia. He covered Vice Presidential nominee Tim Kaine and the rest of the Virginia Congressional delegation during the 2016 election cycle. He also worked as Sports Editor of the Chiefland (Fla.) Citizen and Digital Editor for the Sarasota (Fla.) Observer.
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Peter Clarke
Senior Editor
Peter Clarke is dedicated to keeping bettors informed about the biggest sports betting events, such as the Super Bowl and March Madness, and the best way to cash in on sportsbook promos. He's also always on top of the latest welcome offers from the biggest sportsbooks, so he can share the best deals and the most exciting games to use them on every day.
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Tony Sartori
Betting Analyst
Tony Sartori has written over 1,000 pieces of sports betting content across multiple different media outlets. He covers the NHL, UFC, PGA, NFL and MLB. Tony started part-time while attending the University of Wisconsin-Madison, where he went on to receive a B.A. in Economics and a certificate in Entrepreneurship in 2022. He continues to work full-time in the sports betting landscape. Due to the variety of sports he covers, Tony is handicapping every day. If he had one piece of betting advice for a new sports bettor, it would be to strictly enforce bankroll management rules for yourself. If you set aside $10,000 for your betting bankroll, then you should generally only be betting between $100 - $500 per play.
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