Forget the point spread and the Over/Under for Super Bowl LX; the real action will be in the announcer's booth.
As NBC’s Mike Tirico and Cris Collinsworth kick off the broadcast on February 8, thousands of fans won’t just be watching the yardage, they’ll be hunting for "mentions."
From wagering on whether Bad Bunny gets a shoutout before halftime to betting on the first Winter Olympics cross-promotion, mention markets turn every syllable into a high-stakes contract.
In the world of prediction markets like Kalshi, a single Pylon Cam reference could be the difference between a total loss and a Super Bowl Sunday windfall.
What is a mention market?
A mention market is a specialized category of event-based trading where you trade shares on whether a specific word or phrase will be spoken during a live broadcast, like Super Bowl LX. Unlike traditional sports betting, which generally focuses on what happens on the field, mention markets tend to focus on the announcers and the media narrative. For instance:
- Will the commentators say "Donald Trump" during the Super Bowl broadcast?
- Who will the Super Bowl MVP thank first in the postgame interview?
Where to find Super Bowl mention markets
Use the Kalshi app or visit Kalshi online and type "Super Bowl" or "pro football" into the search bar. You'll see a list of available markets and can select the one that appeals to you most. You can also select "View all markets" to see a wider selection of options for the big game.
Kalshi typically offers a mixture of futures-style markets, game markets, and novelty markets.
How to read the price of mention markets
Mention markets operate as binary prediction contracts where you can buy "Yes" or "No" shares in a specific phrase, with share prices fluctuating between $0.01 and $0.99 based on the market's perceived probability of that word being spoken.
For instance, if a "Yes" share for the name "Donald Trump" is trading at $0.35, the market reflects a 35% chance of its occurrence.
If the word is officially spoken and verified by a formal transcript, "Yes" shares pay out a full $1.00 while "No" shares settle at zero.
What moves Super Bowl mention markets
Mention markets are extremely sensitive to narratives. They can include a story the broadcast team keeps returning to, an injury update that dominates pregame coverage, or a viral angle that producers know will resonate with audiences.
However, keep in mind that when something becomes obvious to everyone, the market may overprice it. The trick isn’t finding the hottest storyline, it’s deciding whether the current price already bakes in “everyone knows they’ll say it.”
Start trading with Kalshi today!
Sign up now using our exclusive Kalshi promo code 'COVERS' and get a $10 trading bonus after you trade $10 on any other event contracts.
This includes trading on politics, pop culture events, and sports such as Packers vs. Bears!
*Eligible U.S. locations only
Five things to check before you trade
Each market at Kalshi has its own rules, including the official source and the determination criteria used to settle a trade. Before you trade a mention market, scan for these five specifics:
- Exact word vs variants: Does “pressure” count if someone says “pressured” or “pressuring”? Don’t assume.
- Who must say it: “Commentators” is different than “anyone on broadcast,” and “MVP” is different than “a player.”
- Time window: Is it the market for the official broadcast only? Does it also involve the pregame, postgame, or trophy ceremony?
- What counts as a mention: Does it only count if it's spoken aloud only? What about a quote being read or a replay?
- What source resolves it: The rules should name the record like a transcript or other defined source.
Kalshi posts a comprehensive rules summary beneath every market it carries. When in doubt, click on the "View full rules" or "Help center" buttons for more information.
Treat mention markets like entertainment
Mention markets are a lot of fun, but they can also be high-variance with one unexpected interview answer flipping everything. Set a small budget and keep your stakes modest as you get ready to tackle mention markets ahead of Super Bowl 60.
Super Bowl Mention Markets FAQ
Settlement is based on the market’s rules with an emphasis on the time window, who must say it, and the official source used to verify the mention. Always read the market’s settlement terms before trading.
That all depends on the exact market rules. “Defense” vs. “defensive,” “pressure” vs. “pressured,” or a nickname vs a full name may be treated differently. If variants aren’t clearly allowed, assume they don’t count.
Yes, you can typically sell your position before settlement if there’s liquidity. That allows you to lock in profit or cut losses without waiting for the final determination.
Availability can vary by jurisdiction and platform policies. Always confirm that the market is available to you and that you’re complying with local rules and the platform’s terms.
