Popular gaming brand Stake is exiting the grey market, entering regulation in Alberta, and expects to be fully operational in the Canadian province by next week.
- Stake made an operating agreement to exit the grey market.
- The iGaming company joins a competitive Alberta market.
- Stake has grown in popularity throughout the globe.
The company announced on Tuesday that it has received a gaming license from the provincial regulator Alberta Gaming, Liquor, and Cannabis (ALGC).
Stake, a company that has quickly grown throughout Europe and Latin America, plans to exit the province’s grey market when it launches on Oct. 12 as part of an operating agreement with the Alberta iGaming Corporation. Any gaming operator wishing to be licensed in Alberta must be out of the unregulated market by Oct. 13.
“Stake Canada’s approach to regulated market-entry is grounded in preparation, accountability and a long-term commitment to compliance,” said Birgitte Sand, a Stake Canada board member. “Securing licensing in Alberta provides a strong foundation for the company’s development in Canada and reflects the importance we place on meeting local standards and player safety.
Raising the bar
Alberta became the second Canadian province, joining Ontario, to move online casinos away from unlicensed, offshore sites and into regulated operations on July 13.
“We commend the Alberta government, the AGLC and the AiGC for their work to establish Alberta’s regulated iGaming framework,” Sand said.
The province approved more than 50 iGaming platforms earlier this year, and around 30 are currently operational, so Stake is joining a competitive field with North American mainstays like FanDuel, DraftKings, BetMGM, Bet99, and others.
“Our planned entry into Alberta represents an exciting milestone step for us in Canada – we are not here to blend in,” said Kris Abbot, Stake Canada’s manager. “We are here to raise the bar and bring the distinctive Stake experience to Alberta’s highly engaged player audience."
Enjoying Covers content? Add us as a preferred source on your Google account
Major step
Stake’s entry into Alberta began taking shape in late September when the iGaming company was placed on the AGLC’s registered betting operators list.
This is a significant step for a company that has had a major presence in the North American country already.
“The move brings one of online gaming and sport entertainment’s biggest and most culturally recognized brands to Alberta’s newly regulated iGaming market,” the company said in the release. “Alberta's competitive iGaming market presents a significant opportunity to bring the Stake experience to an established and highly engaged sports and gaming audience.”
Stake offers a massive online casino, with popular games slots, blackjack, and roulette games, as well as a sportsbook and a raffle.
Moving faster
Canadian native and hip-hop star Drake has a marketing partnership with Stake and regularly places large wagers on major sporting events with the operator, promoting his betting on social media.
“Stake has built one of the world's most recognizable brands in online gaming by doing things differently,” Abbott said. “We move faster, we build bigger, and we create an entertainment experience that genuinely shapes internet and sports culture.”
Stake, which started in 2017, recently launched in Argentina, ahead of the World Cup, and is also active in Mexico, Peru, and Colombia, as well as Denmark and Italy in Europe.
Stake is not licensed in any U.S. state, but the company does operate a social casino that’s live in over 40 jurisdictions. The company lost its U.K. license in early 2025.
