A micro-betting technology company is expanding its reach with an emerging legal sports betting operator.
Simplebet has secured a multi-state partnership with Hard Rock Digital — an entertainment and online gaming venture that owns and operates the Hard Rock Sportsbook. As part of the deal, Simplebet will provide the sports wagering operator with micro-betting markets across several states for the NFL, MLB, NBA, college football, and college basketball.
“Simplebet’s markets are perfect for sports fans that don’t have time for a full game and casino players that enjoy the thrill of quick-resolution games like slots, roulette, and blackjack,” said Hard Rock Digital president Matt Primeaux in a statement. “We believe this integration can provide entertainment for any type of online player and bring new players to our platform.”
Hard Rock Sportsbook, which launched online betting sites in 2022, currently has market access in Arizona, Indiana, Iowa, New Jersey, Ohio, Tennessee, and Virginia. It was one of the first operators to be awarded an online license in Ohio, which went live with wagering on Jan. 1.
In its first three months in Ohio, Hard Rock Sportsbook reported a $46 million betting handle.
In 2021, DraftKings became the first sportsbook in America to use Simplebet’s markets, which have allowed the operator to increase the amount of in-play and parlay wagering by its customers. Since then, Simplebet has also landed deals with Caesars Sportsbook and bet365.
Last month, the company agreed to a partnership with Amelco — a trading solutions provider for online gaming platforms. Amelco delivers automated, algorithmic trading to betting operators. The company also has pacts with Entain, Sportradar, and FanDuel owner Flutter Entertainment.
Simplebet is poised to benefit from its deal with Hard Rock as micro-betting surges. The company reported an 84% increase in micro-betting during Super Bowl LVII. The uptick during February’s matchup between the Kansas City Chiefs and the Philadelphia Eagles added to the 3.7 million bets Simplebet processed during the NFL postseason — a 150% increase year-over-year.