Huddle Partners With Sportradar to Enhance Odds Feed and Multiple Sports Betting Markets

This deal with Sportradar will provide bettors with up-to-date and accurate odds that enhance Huddle’s live betting options.

Oct 3, 2023 • 15:32 ET • 4 min read
Sports betting data
Photo By - USA TODAY Sports

Two legal sports betting technology companies are teaming up to give bettors improved data and accuracy on a bevy of betting markets. 

Technology provider Huddle announced a partnership with stat-driven Sportradar on Tuesday to enhance Huddle’s odds feed. 

Huddle believes this agreement will optimize pricing strategies for core, derivative, prop, and micro-betting markets. The partnership allows Huddle to provide its sports betting clients with official stadium data for NHL, MLB, and NBA through Sportradar. 

Pursuit of solutions

Huddle’s goal is to provide “top-notch odds feeds solutions across the sports betting industry.” 

This deal with Sportradar will provide bettors with up-to-date and accurate odds that enhance Huddle’s live betting options. 

“Huddle's partnership with Sportradar opens the door to genuine product innovation, enabling us to harness the full potential of Sportradar's Official Data,” Dylan Mitchard, Huddle's Vice President of Business Development, said in a statement. “Through this partnership, Huddle's partners can provide their customers with the ultimate user experience, capitalizing on Huddle's unmatched up-time and a wide range of market types, from a comprehensive selection of player props to micro markets.” 

Huddle continues to grow

Huddle has been busy recently creating partnerships, enhancing its brand, and improving its product. 

The technology company inked a deal with Betr Holdings, Inc. to integrate its products into Betr’s micro betting and fantasy platforms in 2024.

Huddle, which received a “strategic investment” from Las Vegas Sands in June 2022, already has a data-driven deal with ShotQuality for NBA markets. It also works with online sports betting operator BV Group. 

Huddle is licensed to operate in 10 U.S. States: Colorado, New Jersey, Virginia, Tennessee, Kentucky, Ohio, Arizona, Massachusetts, Iowa, and Pennsylvania.

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