FanDuel Adds Live Bet Tracking to Prime Video’s Thursday Night Football

Grant Mitchell - News Editor
Grant Mitchell • News Editor 5+ years betting experience
Updated: Sep 16, 2026 , 01:09 PM ET • 4 min read

The feature brings personalized wager updates and live odds information to Prime Video, but users still must place bets through FanDuel.

Photo By - FanDuel.

FanDuel sports bettors can now track their wagers on-screen during Thursday Night Football broadcasts on Prime Video.

The feature expands FanDuel and Amazon’s existing partnership, which introduced bet tracking for NBA and WNBA broadcasts last September.

Key Takeaways

  • FanDuel users can follow odds and probability changes on-screen during TNF broadcasts.

  • On-screen statistics provide context for the action on the field.

  • Bets cannot be placed directly from Prime Video.

Many FanDuel users will be watching Thursday Night Football, whether to follow their bets, support a favorite team, or simply enjoy prime-time gridiron.

Users can activate bet tracking by linking their FanDuel account to their Prime Video profile and opting in. Once activated, users can follow their bets as the game unfolds.

The display will show active wagers, live odds updates, the probability of a bet winning, and whether it remains open or has been decided. Users who aren’t tracking a bet can view a rotating feed of live moneyline, spread, and total odds, providing additional context during the game.

“It's important to partner with brands that are invested in enhancing the fan experience. We're helping to transform how brands reach highly engaged consumers,” Danielle Carney, head of U.S. video and live sports sales at Amazon Ads, said after the initial partnership for the NBA and WNBA was announced. “By prioritizing innovation and storytelling we can create unique opportunities for brands to connect with their audiences that are more meaningful.”

FanDuel users cannot place bets directly through Prime Video.

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Prime Video enhances viewing experience

The 2026 NFL season is the fifth in which Prime Video has held exclusive broadcast rights for Thursday Night Football. Last season was the most-watched in Prime Video’s five-year run and in Thursday Night Football’s 20-year history, averaging nearly 15 million live viewers per game.

Prime Video is offering several features designed to enhance its broadcasts.

Defensive Alerts indicate which players are likely to blitz. Pocket Health shows a real-time reference on the success of offensive linemen when pass-blocking for the quarterback. 

Coverage ID highlights the defensive scheme before the snap, while Pressure Alert identifies players disrupting a play as it unfolds.

A new End of Game feature also lays out fourth-quarter and overtime scenarios and the win conditions for the teams involved. The display includes remaining possessions, field position, and what a team needs to accomplish on its current drive.

“By integrating custom content into Amazon Prime ... broadcasts, we will enhance the fan viewing experience and connect with new audiences,” said Mike Raffensperger, president of sports at FanDuel, at the time of the NBA and WNBA announcement.

Exciting lineup

Prime Video is home to several notable matchups this year. Those games include Broncos-Steelers on Black Friday, Texans-Eagles on Christmas Eve, and a Week 17 divisional matchup between the Ravens and Bengals.

The next TNF broadcast will feature the Lions visiting the Bills in Buffalo's first game at its new stadium. FanDuel's NFL odds list the Bills as 4.5-point favorites with a points total of 54.5, the highest of any Week 2 contest.

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Grant Mitchell - News Editor
News Editor

Grant jumped into the sports betting industry as soon as he graduated from Virginia Tech in 2021. His fingerprints can be found all over the sports betting ecosystem, including his constant delivery of breaking industry news. He also specializes in finding the best bets for a variety of sports thanks to his analytical approach to sports and sports betting.

Before joining Covers, Grant worked for a variety of reputable publications, led by Forbes.

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