Everything You Need to Know About Missouri's Successful Legal Sports Betting Launch

Missouri betting went live Dec. 1 at 12:01 a.m. CT - with eight sportsbooks, a 10% tax to education, and no in-stadium books. Here’s the latest on the state's rollout.

James Bisson - Head of Content, Betting
James Bisson • Editor-in-Chief
Oct 1, 2025 • 18:48 ET • 4 min read
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After years of legislative gridlock, sports betting is finally a reality - with residents of the Show-Me State now able to place legal wagers.

The market is projected to generate roughly $4 billion in handle in its first year, as eight operators took part in the Dec. 1 launch. Here’s everything you need to know about Missouri’s path to legalization, the latest news following the rollout, and how bettors can take advantage.

Missouri's sports betting launch rolled out in a "very successful and efficient manner," Gaming Commission executive director Michael Leara said during today's MGC meeting.
- Ryan Butler, Covers industry analyst

📰 What happened in Missouri?

After years of false starts, voters narrowly approved a ballot measure in November 2024 - passing by just 2,961 votes - to legalize online and retail sports betting in Missouri.

Regulators opened applications in May, finalized the rules in July, and licensed a competitive field of operators that includes DraftKings, FanDuel, Circa, BetMGM, Fanatics, and theScore Bet (formerly ESPN BET). Legal wagering officially began Dec. 1 at 12:01 a.m. CT, and the early returns are promising.

Missouri does not currently have in-stadium sportsbooks, but bettors have access to mobile apps statewide as well as retail books at select casinos.

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🔢 Key sports betting facts & figures

Category Fact Source
Launch Date Dec. 1, 2025 (12:01 a.m. CT) Missouri Gaming Commission
Tax Rate 10% wagering tax funding education Covers (May 15, 2025)
Promo Spend $100M+ combined (FanDuel & DraftKings) Covers (Aug. 19, 2025)
Projected Year 1 Handle  ~ $4B Covers (Nov. 20, 2025)
Launch-Day Operators DraftKings, FanDuel, Circa, BetMGM, Fanatics, ESPN BET + more Covers (various links)
In-Stadium Sportsbooks Not permitted - mobile & retail only Covers (Sept. 23, 2025)
Bills SB 852, SB 824 Missouri Senate (SB 852 | SB 824)

💰What Missouri bettors should expect

  • 💰 Big Early Promos: Expect bonus bets and deposit matches - but always read the fine print.

  • 📱 Mobile-First Market: Stadium betting won’t be allowed; download apps and enable geo-location.

  • 📊 Competitive Lines: Circa’s low-hold model should force sharper pricing across the market.

🔎 What’s different about Missouri?

Why this market isn’t cookie-cutter:

  • No in-stadium books: It’s mobile + retail casino only, so plan to bet on your phone even when you’re at the game.

  • Low-hold competition: Circa’s competitive pricing tends to lead to more user-friendly odds on moneylines/totals versus typical new-state launches.

  • Border unwind: As Missourians stop crossing into Kansas, expect sharper pricing along the KC corridor and fewer “tourist” promos on the border.

Kansas sportsbooks are going to lose business when Missouri launches legal wagering in Dec. However, state lawmakers were also warned that those losses could be greater with a higher tax rate or single-sportsbook model.
- Covers industry expert Geoff Zochodne

💵 Missouri betting revenue & tax at a glance

Missouri taxes sportsbook revenue at 10%, with proceeds primarily earmarked for education; this rate is lower than the national average. With a projected $4B handle in Year 1, even small changes in hold % swing funding by millions:

Hold Gross Gaming Revenue Tax Intake
6% $204M $20.4M
7% $238M $23.8M
8% $272M $27.2M
Translation: A more competitive market (lower hold) is good for bettors’ prices, while the state still collects meaningful revenue as volume grows.

🕒 Missouri betting highlights

Prefer the 60-second version? This rapid timeline hits the turning points - from the razor-thin vote to the Dec. 1 go-live - with one-line context for each.

Date Event
Dec. 1, 2025 Missouri sports betting goes live.
Nov. 17, 2025 Bettors begin preregistering with sportsbooks ahead of launch.
Sept. 16, 2025 Missouri Gaming Commission confirms launch time; sportsbooks go live at 12:01 a.m. CT Dec. 1, giving bettors a full month of NFL & NBA action.
Aug. 15, 2025 DraftKings & Circa win untethered licenses, allowing statewide mobile betting without a casino partner - a huge win for Circa.
May 15, 2025 License applications open and 10% tax rate confirmed, primarily funding Missouri education initiatives.
Dec. 6, 2024 Election officials certify ballot measure results; legalization passes by just 2,961 votes.
Nov. 5, 2024 Missouri voters approve the ballot measure, paving the way for up to 14 operators to launch legal wagering.
May 2, 2024 Pro sports coalition submits 300,000+ signatures to place sports betting on the November ballot.

Want the receipts and deeper links? The full timeline below tracks every major move, with source articles and cross-links to the sections you’ll care about next.


Did You Know?

Missouri's competitive market and tax rates could put pressure on other sports betting states. Geoff Zochodne explains.


Spoke to Circa CEO Derek Stevens today. With Missouri sports betting now live and the Illinois per-bet tax and transaction fees in effect, he says "the tide has completely changed" regarding IL-MO cross-border wagering traffic.
- Geoff Zochodne

✅ Market rules to check

Before you place your bets, confirm these with your sportsbook’s house rules and the MGC:

  • College markets: Any restrictions on in-state schools or specific props.

  • Prop limits: Player-prop availability and max bet caps.

  • Cash-out/void rules: How early payout, overtime, and abandoned events are handled.

  • Offer eligibility: Whether pre-reg bonuses stack with early promos.


❓ Missouri betting FAQ

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James Bisson
Editor-in-Chief

James Bisson is the Editor-in-Chief at Covers. He has been a writer, reporter and editor for more than 20 years, including a nine-year stint with The Canadian Press and more than five years at theScore. He has covered dozens of marquee events including the 2010 Winter Olympics, the 2006 Stanley Cup final and Wrestlemania 23, and his work has appeared in more than 200 publications, including the Los Angeles Times, the Guardian, Yahoo! Sports, the Toronto Star and The Globe and Mail.

His book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008 and earned him appearances on CBC Radio and Canada AM. He has written more than 50 sportsbook reviews, more than 200 industry news articles, and dozens of other sportsbook-related content articles.

A graduate of the broadcast journalism program at Ryerson University (now Toronto Metropolitan University), James has been an avid bettor since the early 2000s, and cites bet365 as his favorite sports betting site due to its superior functionality and quick payouts. His biggest professional highlight: Covering Canada's first Olympic gold medal on home soil – and interviewing Bret Hart. Twice.

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