Fanatics Announces Missouri Sports Betting Access Deal

Fanatics joins seven other sportsbooks in confirming Missouri sports betting plans.

Ryan Butler - Contributor at Covers.com
Ryan Butler • Senior News Analyst
Aug 25, 2025 • 13:07 ET • 4 min read
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Fanatics Sportsbook secured Missouri mobile sports betting market access through a partnership with Boyd Gaming, the two groups announced Monday.

Key Takeaways
  • Fanatics Sportsbook secured Missouri mobile betting access through a partnership with Boyd Gaming, gaining rights for both online and retail sportsbooks.

  • The deal makes Fanatics the eighth operator with Missouri market access, joining DraftKings, Circa, FanDuel, bet365, BetMGM, Caesars, and PENN/ESPN BET.

  • Fanatics, now a top-five U.S. sportsbook after acquiring PointsBet in 2024, continues to expand nationwide while competing with FanDuel and DraftKings.

The deal gives Fanatics a path to statewide mobile wagering in Missouri. It becomes the eighth book to secure a license or announce a market access partner. Missouri requires all but two of its sportsbooks to partner with either a state professional sports team or a brick-and-mortar casino before it can earn a mobile wagering license.

Fanatics will also brand retail sportsbooks at Boyd’s two Missouri properties, Ameristar Kansas City and Ameristar St. Charles, near St. Louis.

The partnership comes a month after Boyd sold its 5% ownership stake in FanDuel back to the sportsbook’s parent company, Flutter Entertainment. Boyd had previously partnered with FanDuel in multiple states for retail and online sports betting access.

Financial terms of the deal were not announced. Boyd had received several million dollars annually in past partnership deals with FanDuel.

Boyd operates a mobile sportsbook in its home state of Nevada. It does not appear it plans to open the book in Missouri.

Fanatics’ mobile sportsbook is live in 22 states and Washington D.C., and the company also manages retail books in eight states.

Fanatics has emerged as one of the nation’s five highest-grossing sportsbooks nationwide since it acquired PointsBet in 2024. Though it trails U.S. market share leaders FanDuel and DraftKings, state earnings reports show Fanatics is earning higher market share than other leading books such as BetMGM and Caesars.

More Missouri sports betting options

Fanatics will join a crowded field of sportsbooks that collectively accept more than 99% of all legal bets placed nationwide.

DraftKings secured one of Missouri’s two “untethered” mobile sports betting licenses, which allow it market access without partnering with a sports team or casino. Circa Sportsbook secured the other untethered license.

FanDuel, the U.S. national leader by gross gaming revenue and handle, announced market access plans with MLS club St. Louis CITY shortly after it lost out on the untethered license to Circa. Previously, bet365 announced a market access deal with MLB’s St. Louis Cardinals.

Four other teams could partner with a sportsbook: the NFL’s Kansas City Chiefs, MLB’s Kansas City Royals, the NHL’s St. Louis Blues, and the NWSL’s Kansas City Current.

BetMGM announced an online and retail market access deal with Century Casinos. BetMGM parent operator MGM Resorts does not manage a casino in Missouri.

Caesars and PENN Entertainment, which both manage three Missouri casinos, announced plans to launch their respective mobile sportsbooks in the state. Both Caesars and ESPN BET have market access due to their affiliations with state casinos.

Underdog is the only other sportsbook operator to apply for a Missouri sports betting license as of Aug. 25. The company has not announced its market access partner.

BetRivers, based in neighboring Illinois, is among the other leading candidates for a Missouri license. Hard Rock, which manages an Illinois casino and has launched its mobile sportsbook in the state, could also seek a license.

Bally’s is the only other Missouri casino operator that manages a mobile sportsbook. The company has not publicly announced launch plans in the state.

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Ryan Butler - Covers
Senior News Analyst

Ryan is a Senior Editor at Covers reporting on gaming industry legislative, regulatory, corporate, and financial news. He has reported on gaming since the Supreme Court struck down the federal sports wagering ban in 2018. Based in Tampa, Ryan graduated from the University of Florida with a major in Journalism and a minor in Sport Management.  Before reporting on gaming, Ryan was a sports and political journalist in Florida and Virginia. He covered Vice Presidential nominee Tim Kaine and the rest of the Virginia Congressional delegation during the 2016 election cycle. He also worked as Sports Editor of the Chiefland (Fla.) Citizen and Digital Editor for the Sarasota (Fla.) Observer.

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